Should I add social media icons to homepage of ecommerce site?
-
... In particular Facebook likes for social proof and credibility? (We have 1.7k likes, more than most competitors).
Aimed at the higher end of the market, I've tried to keep the aesthetic a bit more pared down. But, perhaps this needs to be made more prominent?
-
Some of the social media icons can slow the page load down which is a conversion rate optimisation no no. So it is best to put at the bottom in my experience, so that it doen't hold up above the fold content loading. This is particuarly true as, unless you have uber cool content, don't expect too many interactions. I would certainly include google+ though as you may get some SEO benefit.
-
Thank you, I'll probably go with the header and footer approach or just the footer.
Thanks guys.
-
Place them in the header of the site and footer. However the 2 sets of icons need to have different functionality
HEADER ICONS: These should be smaller in size and allow your site visitor to Like, Share, Tweet, Plus without any redirection at all. (Meaning they click like page and it likes it without taking them away from your site to your social site.)
FOOTER ICONS: These can be a bit larger and allow the visitor to be taken to your Social presence. (Please not your footer icons should open in a new window)
-
I think that on ecommerce sites it is good to display the social media icons only on certain pages.
Basically on the pages people are likely to share: Home, Product pages, on-site Blog pages.
You can probably leave them off things like the Category pages, Contact, Guarantee, and other instructional pages.
-
I would put them on but in a place that doesn't distract your visitor. A lot of sites put them in the footer. You can always run test to determine best placement.
-
Hi, I don't think there is any reason not to and gives further opportunity to 'like you'
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
Google Ecommerce Tracking
Hey all, I have GTM set up on a site and I am trying to enable the Ecommerce tracking functionality. My problem is this, I have access to the basket variables all they way through the checkout funnel to the payment page, but they are then lost on the payment completed page. Does anyone know how I can pass the value of the basket across to the payment completed page so I can mark the transaction completed with an actual value present. I cannot post hidden input fields or change the url get variables as the third party system that us used fails. I have thought maybe javascript calls, but not managed to get to work as yet. Can the Google session pass and hold them in the cookies that are set? Any help greatly appreciated. Cheers Tim
Conversion Rate Optimization | | TimHolmes1 -
Site Redesign Leads Dropped
One of my clients recently had his site redesigned. He wanted to change the design completely, I did offer advice on aspects relating to the redesign, I think its fair to say that he didn't follow all of my advice. PPC still running as usual and rankings still OK but the leads have gone down. Most of the leads come via the phone. I have suggested a number of ways to establish what has gone wrong including surveying his existing customers, comparing old and new designs etc...The client isn't keen on these methods. I'm hoping someone has some direct experience and can offer some direction as to how best to proceed? Justin
Conversion Rate Optimization | | GrouchyKids0 -
Help with ecommerce duplicate pages and SEO advice(magento base site)
Hi, We have a magento build site (www.mokee.eu) and are selling our own branded goods. So far it is a very limited range of products. It's 1 baby crib in 5 variations. We recently started getting more sales from the site, so I started to look a bit more into optimising our site. I rewrote item name, created better descriptions, added meta titles and description etc. and subscribed to the MOZ analytics platform to understand a bit better ways to improve things up. From what I saw we have a big issue of duplicated content because our product pages are the same and only the product colour changes, which is something google apparently doesn't like However it is important for us that each colour get referenced by google so people who search for grey cot can find a picture of our grey cot etc... Also I was thinking to create only on multi variation page with all colour but when you have only 1 product to sell it might look a bit empty on the site. 1- Do you guys have some advise on how to go round this issue? 2- Do you have any other advise for my site in particular to optimise things and actually do you think i should be worried at all with such a small catalogue? Thanks Sam
Conversion Rate Optimization | | mokeestore0 -
Have Google Shopping show site listings instead of Amazon and eBay listings
An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!
Conversion Rate Optimization | | Nobody15330770827561 -
Setting Up Ecommerce Tracking for Google Analytics?
Hello SEOmoz members, this is my first forum post, so i hope that it goes well. my question for today is, How can i set up set up Ecommerce Tracking for Google Analytics, if my website Does NOT use a Shopping Cart tool? I am currently SEO'ing a couple of Translation Service websites, and the Ordering System is a little different from the regular Shopping Cart tool that you would normally find on a Product website. so far i have added the analytics code to all the pages so i can track my SEO efforts, but is there no way to track the sales from each visitor if the website only provides Quotes? the website has a Quote form setup into 3 steps, and at the end of step 3, a general price is generated for the visitor and a CSR is supposed to contact them to completete the order. we can normally see the total orders and clients in our own system, but does anyone have any way to combine SEO with this information, like how google analytics Ecommerce can? if anyone could provide any helpful information, i would be very Greatful. thank you!
Conversion Rate Optimization | | misterSEO0 -
For the hotel website, should i make homepage banner/slideshow in flash or javascript
Hello Sir, We have build hotel website and enabled google analytics on that. When we were going through the report of google analytics it shows that 69% have java and other 31% visitor has no java. We have designed Slideshow/banner on home page which shows different pictures of hotel which is in javascript. My question is as per google analytics report 31% have no java, that means they are not able to see that slideshow/banner of hotel pictures? is this the reason for 23% bounce rate on our website? Please help on this because I have spend nights on seo and tried lot of goal conversion techniques with different landing pages. I will heartily appreciate you response. Thanks, Bandro.
Conversion Rate Optimization | | Bandro0