If Google Trends Doubles?
-
If google shows a search trend doubling in a time frame, does that mean the amount of searches doubled?
As in: 2006 was ranked at a 50 on trends and the 100 is 2013 and in 2013 10,000 searches were made, does that mean around 5,000 searches were made in 2006?
-
Thanks Tim.
Hopefully someday they'll give me what I want: Historical Data It would be nice to have an idea about how search numbers change over periods of years.
-
Hi Josh,
Unfortunately, Google doesn't make it that easy to reverse-calculate search volume from Google Trends. Google Trends is really a comparison tool, not a tool for determining exact searches.
The data you see is the percentage of search volume for a particular keywords compared to the total search volume of all keywords in the region (or language or any other parameters) you've set. This is then normalized on a scale 0-100. Kind of confusion so let's take a simple example.
- 2010: Searches for your keyword - 5, Global searches for all keywords - 100, % of total - 5%
- 2011: Searches for your keyword - 8, Global searches for all keywords - 80, % of total - 10%
- 2012: Searches for your keyword - 10, Global searches for all keywords - 120, % of total - 8.3%
So Google Trends would show the change from 2010 to 2011 as doubling, but the search volume for you keyword didn't double - only the percentage did because total search volume went down. And it would show the 2011 to 2012 trend as dropping even though searches for your keyword went because global search increase much more than your keyword.
On the Google Trends graph, 2010 would show as 1, 2011 would be 100, and 2012 would be about 70. Each year the search volume for your keyword increased, but Google Trends wouldn't show this because it's compared to the total search volume for the region.
This is way oversimplified, but hopefully you get the idea behind how it works.
Tim
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does google takes to crawl a single site ?
lately i have been thinking , when a crawler visits an already visited site or indexed site, whats the duration of its scanning?
Algorithm Updates | | Sam09schulz0 -
Google: What factors contribute to rank a landing page in a specific country?
Hi community, I would like to know what is the criteria to rank a landing page in specific country Google search. For example, if we want to rank our landing page for "GDPR Australia", what are the factors which will impact beside writing the cotent related to the above mentioned keyword? Thanks
Algorithm Updates | | vtmoz0 -
Google SERPs changes
Hi I wonder if anyone knew of any changes to the Google SERPs appearance in August 2015? We dropped in over a thousand visits to the homepage on brand so I wanted to find out why. Also, our DA went from 36 to 34 - does Google panda affect domain authority at all? Thank you
Algorithm Updates | | BeckyKey0 -
Removing an old Google places listing for a newer version?
Hey there, I was wondering whether you could help me out on the following; One of our clients has a Google places listing that we created for their business but it appears to be being blocked - or at least conflicting - with an old listing. As such, Google appears to be showing the old listing with an outdated URL and company name - rather than the new one. Does anyone know how I can go about removing this listing or showing that the newer one is now more relevant? Unfortunately, I don't have the logins for the old places listing. Old listing; https://plus.google.com/105224923085379238289 New listing; https://plus.google.com/b/114641937407677713536/114641937407677713536
Algorithm Updates | | Webrevolve0 -
Test site is live on Google but it duplicates existing site...
Hello - my developer has just put a test site up on Google which duplicates my existing site (main url is www.mydomain.com and he's put it up on www.mydomain.com/test/ "...I’ve added /test/ to the disallowed urls in robots.txt" is how he put it. So all the site URLs are content replicated and live on Google with /test/ added so he can block them in robots. In all other ways the test site duplicates all content, etc (until I get around to making some tweaks next week, that is). Is this a bad idea or should I be OK. Last thing I want is a duplicate content or some other Google penalty just because I'm tweaking an existing website! Thanks in advance, Luke
Algorithm Updates | | McTaggart0 -
How to keep damage low on Google after the change of URL's
Hi Peeps, Hope someone can shed a light on this and show a guidance if possible. We are going to move our sites to shopify and shopify's URL's cannot be customized to match exactly like our current URLs. What steps do I need to take so google knows the URL's are changed. Domain will be the same. Thank you in advanced.
Algorithm Updates | | cemalcebi0 -
Domain Authority and Google keywords
Hi there, We have a domain authority of 33, one of our competitors has an authority of 10, yet they appear to list higher on many keyword searches in google. Is there a reason for this? Our site is 5 months old, and their site is over 3 yrs old. Thanks for your feedback 🙂
Algorithm Updates | | PHDAustralia680 -
What are the differences between Google SEO and Bing SEO?
I came across this question on why the poster's rankings in Bing/Yahoo were so much lower than his rankings in Google. One of the links responded with was a presentation Rand gave about the difference in ranking elements of Google and Bing. My purpose for looking into this is to boost rankings in Bing to be more in line with my Google rankings. My takeaways from Rand's presentation were that Bing likes shorter URLs than Google and it's better to have more links from more root domains with more precise anchor text. Unfortunately this presentation was given at last year's SMX Advanced and is almost a year old. Since then Microsoft has been accused of basically scraping the Google SERPs and Google unleashed at least two maybe three rabid Pandas. Needless to say the environment has changed. So my question is for those people who are happy with how they rank in Bing: What SEO factors are you seeing make a bigger impact in Bing vs. how they impact your Google rankings?
Algorithm Updates | | rball11