Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>

    Intermediate & Advanced SEO
    2
    4
    2986
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • mycity4kids
      mycity4kids last edited by

      Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>

      1 Reply Last reply Reply Quote 0
      • Andy.Drinkwater
        Andy.Drinkwater @mycity4kids last edited by

        Hi,

        If you would deem all internal pages to be of equal importance, then yes, there is no harm in this. The homepage is always set at 1.0 though.

        That said, everyone always has a view of their internal pages and which they class as pass-though to get to something more important, so do keep this in mind when deciding.

        -Andy

        1 Reply Last reply Reply Quote 1
        • mycity4kids
          mycity4kids @Andy.Drinkwater last edited by

          Hi Andy,

          Thanks for the response. We are a local listings site and have a number of category/sub-category/business-detail pages (possibly at a city as well as a location level) in the structure of our site. This being the case, what would you suggest the priority to be allocated to the different pages should be? If just an indication to the bots to specify all the important pages on the site to crawl, then should we just maintain the same priority (say 0.8) for all the hierarchies (possibly with the home page as 1.0)?

          Andy.Drinkwater 1 Reply Last reply Reply Quote 0
          • Andy.Drinkwater
            Andy.Drinkwater last edited by

            It's a suggestion, and just indicates to Googlebot how often they should come along. It won't do anything in terms of telling them more about the site hierarchy really, but will give them an idea about which pages are most important.

            That said, you should try and follow the following structure:

            Homepage: 100%
            Internal Pages: 60%
            Blog Pages: 30%

            Or something very similar.

            I hope this helps.

            -Andy

            mycity4kids 1 Reply Last reply Reply Quote 3
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • lohardiu9

              Can you disallow links via Search Console?

              Hey guys, Is it possible in anyway to nofollow links via search console (not disavow) but just nofollow external links pointing to your site? Cheers.

              Intermediate & Advanced SEO | | lohardiu9
              0
            • McTaggart

              Why do people put xml sitemaps in subfolders? Why not just the root? What's the best solution?

              Just read this: "The location of a Sitemap file determines the set of URLs that can be included in that Sitemap. A Sitemap file located at http://example.com/catalog/sitemap.xml can include any URLs starting with http://example.com/catalog/ but can not include URLs starting with http://example.com/images/." here: http://www.sitemaps.org/protocol.html#location Yet surely it's better to put the sitemaps at the root so you have:
              (a) http://example.com/sitemap.xml 
              http://example.com/sitemap-chocolatecakes.xml
              http://example.com/sitemap-spongecakes.xml 
              and so on... OR this kind of approach - 
              (b) http://example/com/sitemap.xml
              http://example.com/sitemap/chocolatecakes.xml and 
              http://example.com/sitemap/spongecakes.xml I would tend towards (a) rather than (b) - which is the best option? Also, can I keep the structure the same for sitemaps that are subcategories of other sitemaps - for example - for a subcategory of http://example.com/sitemap-chocolatecakes.xml I might create http://example.com/sitemap-chocolatecakes-cherryicing.xml - or should I add a sub folder to turn it into http://example.com/sitemap-chocolatecakes/cherryicing.xml Look forward to reading your comments - Luke

              Intermediate & Advanced SEO | | McTaggart
              0
            • ang

              URL structure change and xml sitemap

              At the end of April we changed the url structure of most of our pages and 301 redirected the old pages to the new ones. The xml sitemaps were also updated at that point to reflect the new url structure. Since then Google has not indexed the new urls from our xml sitemaps and I am unsure of why. We are at 4 weeks since the change, so I would have thought they would have indexed the pages by now. Any ideas on what I should check to make sure pages are indexed?

              Intermediate & Advanced SEO | | ang
              0
            • accpar

              Fast/Easy Way to Implement Canonical tags in Bulk in Magento CMS?

              Hello Amazing SEO Community! Quick Q for a client with a TON of duplicate content. (yikes!) My client is currently undertaking a large SEO project around canonical tagging for their thousands of duplicate pages. Currently, one product sits on multiple URLs and they are being indexed as different pages (with the same content). The issue is found across all products and other pages, and across their international sites as well. One core challenge they face now is lack of time/resources from their developer side. The solution we see to the duplicate content is to manually add a canonical tag to each of our tens of thousands of pages. Their content management system is Magento. Has anyone ever tackled canonicalization for a large site that uses Magento? Any more efficient solutions to manual tagging is ideal. Thanks in advance for your input. -Bonnie

              Intermediate & Advanced SEO | | accpar
              0
            • PeteC12

              H2 Tags- Can you have more than 1 H2 tag

              Hi All, Screaming frog has identified that we have a few H2 tags on our pages , although we only have 1 H1 tag. We have numerous H3,H4's etc. I am wondering, is it good SEO to have only 1 H2 tag like with H1 tag or can you have more ? thanks Peter

              Intermediate & Advanced SEO | | PeteC12
              0
            • McTaggart

              Can't crawl website with Screaming frog... what is wrong?

              Hello all - I've just been trying to crawl a site with Screaming Frog and can't get beyond the homepage - have done the usual stuff (turn off JS and so on) and no problems there with nav and so on- the site's other pages have indexed in Google btw. Now I'm wondering whether there's a problem with this robots.txt file, which I think may be auto-generated by Joomla (I'm not familiar with Joomla...) - are there any issues here? [just checked... and there isn't!] If the Joomla site is installed within a folder such as at e.g. www.example.com/joomla/ the robots.txt file MUST be moved to the site root at e.g. www.example.com/robots.txt AND the joomla folder name MUST be prefixed to the disallowed path, e.g. the Disallow rule for the /administrator/ folder MUST be changed to read Disallow: /joomla/administrator/ For more information about the robots.txt standard, see: http://www.robotstxt.org/orig.html For syntax checking, see: http://tool.motoricerca.info/robots-checker.phtml User-agent: *
              Disallow: /administrator/
              Disallow: /bin/
              Disallow: /cache/
              Disallow: /cli/
              Disallow: /components/
              Disallow: /includes/
              Disallow: /installation/
              Disallow: /language/
              Disallow: /layouts/
              Disallow: /libraries/
              Disallow: /logs/
              Disallow: /modules/
              Disallow: /plugins/
              Disallow: /tmp/

              Intermediate & Advanced SEO | | McTaggart
              0
            • James77

              Posing QU's on Google Variables "aclk", "gclid" "cd", "/aclk" "/search", "/url" etc

              I've been doing a bit of stats research prompted by read the recent ranking blog http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables There are a few things that have come up in my research that I'd like to clear up. The below analysis has been done on my "conversions". 1/. What does "/aclk" mean in the Referrer URL? I have noticed a strong correlation between this and "gclid" in the landing page variable. Does it mean "ad click" ?? Although they seem to "closely" correlate they don't exactly, so when I have /aclk in the referrer Url MOSTLY I have gclid in the landing page URL. BUT not always, and the same applies vice versa. It's pretty vital that I know what is the best way to monitor adwords PPC, so what is the best variable to go on? - Currently I am using "gclid", but I have about 25% extra referral URL's with /aclk in that dont have "gclid" in - so am I underestimating my number of PPC conversions? 2/. The use of the variable "cd" is great, but it is not always present. I have noticed that 99% of my google "Referrer URL's" either start with:
              /aclk   - No cd value
              /search - No cd value
              /url - Always contains the cd variable. What do I make of this?? Thanks for the help in advance!

              Intermediate & Advanced SEO | | James77
              0
            • TahoeMountain40

              Do search engines understand special/foreign characters?

              We carry a few brands that have special foreign characters, e.g., Kühl, Lolë, but do search engines recognize special unicode characters? Obviously we would want to spend more energy optimizing keywords that potential customers can type with a keyboard, but is it worthwhile to throw in some encoded keywords and anchor text for people that copy-paste these words into a search? Do search engines typically equate special characters to their closest English equivalent, or are "Kuhl", "Kühl" and "Kühl" three entirely different terms?

              Intermediate & Advanced SEO | | TahoeMountain40
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.