Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Home page and category page target same keyword
-
Hi there,
Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal:
-
Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword.
-
Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it.
Anybody else gone through a similar conundrum? How did you end up going about it?
Thanks
Julian
-
-
Rob's advice is very good in regard to sending people to the more effective inner page.
I would not mess around with canonical tags, unless the content is actually duplicated. Rethinking your internal links might be helpful. One thing I have done in similar situations is to use a keyword anchored link from the category page to the home page. Moz Analytics will tell you this is keyword cannibalization, but it does often work to nudge Google toward ranking the home page. So on a page about "Red Widgets", you could link to the home page with "Red Widget Company". What is likely to happen is that you will sort of split the searches based on user intent, and searches that are more than just the base keyword. Searches that Google thinks are more informational would go to the Red Widgets page, where someone looking for a supplier or maker of red widgets might be sent to the home page. Similar links throughout the site where they are appropriate would also be good. Like, if you have a page or a blog post that mentions red widgets, link to the category. If it says something about manufacturer of red widgets, link to the home page. Just like incoming links, you don't want to overuse the same keywords, though. Mix things up a bit within the same topical theme (red widget maker, manufacturer of red widgets, red widget company...)
-
Hi Rob,
I fully agree with you about sending people directly to a deeper page. A well-designed category page full of useful info is way better than a generic homepage for the visitor. I also agree about having more keywords and expanding reach that way.
The problem is that we're after a competitive term which the CEO keeps an eye on and which we used to rank well for. Over time, however, we didn't link build and others are now way ahead. That's why I am thinking that our homepage with its 500 linking domains might get a better shot than the category with 10. Question is, how do I switch the focus from category page to home page, while keeping the useful category page live. Canonical tags are one solution...
-
Hey Nick, thanks for your answer.
This is not a hypothetical situation, but something that is live in the SERPs. I have a live category page in position 11 (varies between positions 7 and 13) and I want to try that keyword with the homepage instead.
Also we're about to relaunch a different website where I currently rank with the homepage for a keyword, but the business wants to create a category page with that keyword, thus possibly cannibalizing my homepage rank.
-
I would say there is another option Julien. Just because your 'primary' KW is the focus of the homepage, it doesn't mean it is the highest converting KW for your company/site or for that specific product. Of course, you have to dig for data a little looking at how best to approach it and how that internal page performs, what KW's drive traffic (digging deeper than not provided)
Yes, your homepage has the most domain authority value (mainly, but not always). It's again, not the best page to rank for all your terms, if the bounce and exit rates are above average and/or high. This indicates that those KW's are not converting for your homepage at the best possible rate.
In the past, I have moved the KW focus to the actual product landing page and taken the focus away from the homepage, optimizing and working on improving the UI/UX, information, product, image, video etc, on that specific page - in hopes it would outrank the main primary page and thus, convert at a higher rate. As these product pages when worked on helped the 'visitors' get directly to the page that they are looking for, without having to search for it and navigate to it from the homepage (yet, another click). Why not simplify the process sending them directly to the main page of information?
Work to identify other KW's you can use to draw focus for on the main homepage and shift that focus around.
When building out your product page for the KW, I suggest as I mentioned above - work everything about the UI/UX, design, information, photos, videos, etc etc making it an extremely valuable page (think - make it THE MOST valuable page you can think of) to help visitors, thus, more than likely converting at higher rates, decreasing bounce and exit rates to the page.
As well, the added page authority, which will strengthen the domain authority overall on the site will improve the overall experience to users.
Just a thought to help you out on success I have had with similar issues.
Cheers, Rob
-
You may be over-thinking this, or taking that "one keyword per page" advice too seriously.
You are right that you should accurately describe the category page, and using that keyword (and anything else that accurately describes the topic) is going to be part of that. Since that page is the one that is actually about the category, I would not un-optimize it. I wouldn't even worry about removing the keyword from the home page, either, since it is also relevant. You may want to link from Home to the category where that keyword is used, though I don't think that would make a huge difference.
The good news is, you just might end up with both showing in the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword appearing on almost every slug of product pages = over-optimizatio
Hello all, I have an online store, let's say for example I sell forks of all kinds and colors. So naturally, I have 'product category' pages with titles and slugs like: Big forks
On-Page Optimization | | Veptune
Small forks
Plastic forks
Red fork
etc.. And plenty of product pages with slugs and H1 like: Small red fork
Large plastic fork
18th-century fork
etc... Some category pages are well-ranked, others are not, the same goes for product pages. The problem is that for the main keyword, 'fork' (exact query in the search console), my site is completely absent. Google should logically have referenced my homepage (which has links to all categories) for this main keyword. I have also optimized the page for it, without overdoing it. I wonder if it's not because I have a lot of pages with 'fork' in the slug, and perhaps Google thinks it's too much (even though it's logical for this word to be present in all product pages because it's an essential word to describe the product). I wonder if I should not modify half of my product pages to remove the word 'fork' from the slug...(only from the slug, without touching the H1 because removing the word 'fork' would remove its meaning). Do you have any experiences with this kind of issue? I wouldn't ask the question if my homepage was behind the competition, but it's completely absent. Thanks0 -
Category pages, should I noindex them?
Hi there, I have a question about my blog that I hope you guys can answer. Should I no index the category and tag pages of my blog? I understand they are considered as duplicate content, but what if I try to work the keyword of that category? What would you do? I am looking forward to reading your answers 🙂
On-Page Optimization | | lucywrites0 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
Wordpress: Should I NO INDEX Categories & Archives Pages?
I am new to SEOmoz & trying to work my way through the ca-trillion errors that have been found on my site, but for each one I want to ensure that I am helping rather than harming my site. The tool has (as a "notice") said that my category pages & Archives are NO-INDEX, is this how these pages should be dealt with? In addition, the crawler has also (as a "warning error) discovered that my categories, and Archives do not have a meta description..is this of great importance for non indexed pages of this type? Thanks so much to the SEOmoz forum members, you have so far been of invaluable help to me.
On-Page Optimization | | KMack2 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Tag clouds: good for internal linking and increase of keyword relevant pages?
As Matt Cutts explained, tag clouds are OK if you're not engaged in keyword stuffing (http://www.youtube.com/watch?v=bYPX_ZmhLqg) - i.e. if you're not putting in 500 tags. I'm currently creating tags for an online-bookseller; just like Amazon this e-commerce-site has potentially a couple of million books. Tag clouds will be added to each book detail page in order to enrich each of these pages with relevant keywords both for search engines and users (get a quick overview over the main topics of the book; navigate the site and find other books associated with each tag). Each of these book-specific tag clouds will hold up to 50 tags max, typically rather in the range of up to 10-20. From an SEO perspective, my question is twofold: 1. Does the site benefit from these tag clouds by improving the internal linking structure? 2. Does the site benefit from creating lots of additional tag-specific-pages (up to 200k different tags) or can these pages become a problem, as they don't contain a lot of rich content as such but rather lists of books associated with each tag? Thanks in advance!
On-Page Optimization | | semantopic0 -
Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?
We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
On-Page Optimization | | smaavie
Cooking Method (fry, bake, boil, steam, etc)
Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards5