Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using Escaped Fragments with SEO
-
Our e-commerce platform is in the process of changing to what we call app based stores (essentially running in a browser as single page web-app) With these new stores they are being built in HTML 5 and using escaped fragments.
Currently merchants are usually running 2 stores until we launch to app site at 100%. My questions are really concerning the app stores which right now show on a subdomain but will essentially take over the primary domain. Here is an example:
app.tikimater.com and app.sportsworld.comSince I am not a developer, I'm really having a hard time understanding the escaped fragments. I'm using this but https://developers.google.com/webmasters/ajax-crawling/docs/getting-started I'm not sure what my actual urls should look like and what the canonical should be set to. Right now they have been removed but previously they had http:app.tikimaster.com#!v=1 Also, and how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information. I am still setting the meta titles and descriptions but in some instances Google uses other info.
With the new platform we are moving away from on page content (written paragraphs) but category pages would have related products embedded. Should I still be pushing to have some type of intro text, since it would solely be for SEO and not the shoppers experience. All product pages have content (product description etc)
Thank you for any advice
-
"I'm not sure what my actual urls should look like and what the canonical should be set to." - Your "actual" URLs and your canonicals should both be the #! version. In your example, I'm guessing that'd be "http:app.tikimaster.com#!v=1", as opposed to "http:app.tikimaster.com?escaped_fragment=v=1". The canonicals (and other directives) need to be placed on the ?escaped_fragment= version, because that's the only version Google will crawl.
"how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information." - You need to ensure that the ?escaped_fragment= version of the page contains the appropriate meta tags. Your sitemap and webmaster tools submissions should use the #! versions.
This is a good resource to get started: http://seogadget.com/javascript-framework-seo/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeting Home page is better for local seo
Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin
On-Page Optimization | | moz12pro0 -
Is using a H1 tag in a logo image bad for SEO?
We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be. The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?
On-Page Optimization | | DVLighting0 -
Product Descriptions (SEO)
So I would like a few opinions. How long should a product description be? Enough to get the point across? 100 words? 800 words? Over detailed? Any advice would be appreciated.
On-Page Optimization | | mattl990 -
Affect of ™ and ® in title for SEO
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct? Stephen
On-Page Optimization | | stephen.volker1 -
Using Schema markup for Feefo reviews
I am a little confused about whether or not it is ok to use Schema markup with reviews collected through Feefo. We use Feefo to collect reviews from our customers and these get displayed on our website. We get service ratings as well as product ratings through Feefo. My question is: Is it ok to use Schema markup for these? I would have thought they would fall under 3rd party reviews, but this article from the Feefo website seems to suggest that it would be ok to use markup in the way they recommend. Can anyone confirm how Google handles review markup like this? Thanks in advance!
On-Page Optimization | | ViviCa10 -
Difference in using dividers in TITLE TAG
Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie. Fiber Glass MBI | Insulation Batts for Home and Commercial use - Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think. Does it sound familiar, or its just a coincidence, Regards,
On-Page Optimization | | JesusD0 -
SEO for Online Auto Parts Store
I'm currently doing an audit for an online auto parts store and am having a hard time wrapping my head around their duplicate content issue. The current set up is this: The catalogue starts with the user selecting their year of vehicle They then choose their brand (so each of the year pages have listed every single brand of car, creating duplicate content) They then choose their model of car and then the engine And then this takes them to a page listing every type/category of product they sell (so each and every model type/engine size has the exact same content!) This is amounting to literally thousands of pages being seen as duplicates It's a giant mess. Is using rel=canonical the best thing to do? I'm having a hard time seeing a logical way of structuring the site to avoid this issue. Anyone have any ideas?
On-Page Optimization | | ATMOSMarketing560 -
Does css float affect SEO?
It is generally believed that the closer the content is to the top of the page, the better it is for SEO. If that's incorrect, please let me know. I have a 2 column site where the left menu is navigation and right side is content. Obviously, the left menu appears in the code before the content does, but I can flip them around via css float. If I do that, the content will appear on the left visually, even though in the code it still comes after the left side navigation. Do either positions affect seo?
On-Page Optimization | | cmp1010