Why My Site is Ranked for Few Hours on Daily Basis in Google SERPs
-
We have observed Google is shuffling our ranking on daily basis for our website: www.strokesexhibits.com, which is annoying. Almost on daily basis, in evening hours we are in ranking against almost every keyword for few hours (roughly 6-12 hours) but in the morning hours we are back to 50+ to 100+ positions.
This is not happening with our domain only but facing same issue with the Google plus pages and few articles which we have on some high authority sites are behaving in same way.
For better understanding, please have a look on following stats (Evening Screenshots were recorded yesterday after 8:00 PM, Morning screenshots were recorded after 9.30 AM - GMT +4 Time Zone).
all following results are related with google.ae
Keyword: Exhibition Stand
Evening:
2 Google plus posts are in ranking + One main website page is ranking.
Position 2: http://screencast.com/t/Yf2SLQNRJEm
Position 4, 6: http://screencast.com/t/sDs2nShaAGr2
Morning:
Google Plus pages disappeared + Different main website page is in ranking in back pages.
Position 87: http://screencast.com/t/XT8hCEmOY
Keyword: Exhibition stands
Evening:
2 Google Plus posts are in ranking + One main website page
Position 2,3,6: http://screencast.com/t/kF3PaVtwWe
Morning:
All above pages disappeared from ranking & new pages appeared in back pages.
Position 75: http://screencast.com/t/nMTEWJlT
Keyword: Exhibition stand design
Evening:
2 Google Plus & one main website page is in ranking
Position 4,5: http://screencast.com/t/ENUg4Do4i
Position 78: http://screencast.com/t/xf8NeMzH
Morning:
Above pages disappeared and 2 new pages got ranking in back pages.
Position 72, 73: http://screencast.com/t/1VidK4cx
Keyword: Exhibition companies in dubai
Evening:
2 Google Plus pages are on first page + Home page of website on back pages.
Position 4: http://screencast.com/t/F3ljdakI3bU
Position 8: http://screencast.com/t/evuDLuuL
Position 70: http://screencast.com/t/xQ24Mdm9DV
Morning:
Home page dropped 11 positions + google plus disappeared
Position 81: http://screencast.com/t/FD1IxnqL
Keyword: Exhibition stand fabrication:
Evening:
2 main website + 2 google plus + 1 second brand site + 1 third party website + 1 youtube link – all related to us are in ranking
Position 1,2: http://screencast.com/t/kZACVnUS1yG
Position: 4,5,7: http://screencast.com/t/JyAKX2bv66t
Position 11,12: http://screencast.com/t/2CdJMMHB8
Morning:
One page lost by position 1 + One page disappeared and new page appeared in ranking + google plus disappeared + youtube gained ranking of 2 positions + 3rd party link also gained ranking by 3 positions.
Position 2, 4: http://screencast.com/t/JwJfa0Je
Position 8, 10: http://screencast.com/t/wHup3X6Isu
Keyword: Exhibition stand contractor
Evening:
2 Google plus links + One main website link on back pages.
Position 4,6: http://screencast.com/t/bMJlI7cco
Position 100: http://screencast.com/t/twBOwFbR
Morning:
Google plus disappeared + main website page still on back pages & gained 2 positions.
Position 98: http://screencast.com/t/tMXHmkiQWFE
Keyword: Exhibition stand installation
Evening:
2 main website + one Google plus is in ranking
Position 2,4,5: http://screencast.com/t/GfyXZn19
Morning:
All 3 pages disappeared & new single page is in ranking
Position 3: http://screencast.com/t/i0fdgZvVZwUk
Any Suggestion???
-
I have the same problem!!!
-
Sounds like a plan, Gilson!
-
Thank you Miriam, let me record them on daily basis.
So, we will have enough data for the better analysis.
-
Hi Gilson,
As a test, I would suggest that you monitor the entire first page of Google for your core keyword over the next week and see if your competitors are also experiencing this fluctuation, or if it is only your website. One way to do this might be to take screenshots each day in the morning and the evening and then you can line them up after a week and compare them to see if the fluctuation is specific to you or if Google is changing up the whole result set. -
After noticing such thing, I have checked via different PCs, different net connections but same thing. Time & tenure of ranking is not fixed. In general, site is getting ranking once for couple of hours with in 24 hours.
Our site was attacked by some pharma links, after removing those, we are getting this issue.
If you can find anything missed in our on-page seo, please also suggest.
-
Hi Gilson,
I don't have an immediate answer for you, but I do have a quick question. Are you checking all of these results from the same computer all day long, or are these from different computers, mobile devices, etc?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business has multiple locations, but want to rank for commutable cities, geographies
Hello, The business I am working for has multiple locations, but the service they provide is one that you would commute for. At present, they have 20 or so pages with yucky geographical keyword stuffed content (think "New York computer services" and they are based out of a suburb (maybe 40 miles away). For some ridiculous reason, some of these pages are ranking for exact match search terms? We are in the process of revamping the whole site-taking approx five sites and integrating into one mega site. I want to first, figure out the best strategy for ranking for the region that each is in and serve, without being spammy like the previous SEO. I want to eliminate the spammy pages without losing the rank and link juice. What is the most appropriate and above-board strategy? These are my thoughts. Should I: 1. Keep the pages, but tweak them enough to make the content quality? If I do, should they be geo pages? Should they be "locations served", statistics of the area, etc? 2. Group the pages according to region (one page per region) that are location-oriented and tweaked to still include the terms they were ranking for (without the spammy look and stuffing), along with a map, etc? And then, I have to figure out how to redirect so not to lose the value we have now for some of them. The company deals with treatment for addiction, so in recommending and tips-remember that our audience will commute by car, and eventually (hopefully) by plane. 😉 Thank you so so much for any and all help you can provide! Sorry for such a long description!
Local Website Optimization | | lfrazer1231 -
Mysterious Location Based SERP Disappearance
Hi Everyone, I've got a bit of a confusing SEO issue which I'm hoping you'll be able to help with. Apologies in advance for the long post, I've put an abridged version below also. We have one main keyword and it seems to have disappeared in some locations. The main keyword is "clothing manufacturers" and up until recently we had stability for almost a year. We're based in London, England and we regularly check "clothing manufacturers" to see where we're showing in search, and we usually see between 3rd - 5th. We use AHREFS to track rankings and noticed recently that "clothing manufacturers" had disappeared totally. We asked some people in different areas of the country to check where we were showing in search - one in Somerset, one in Liverpool, one in Beckingham and we used a VPN in Manchester. In all of these areas we aren't ranking for our main keyword at all. In London though we're 5th which is the lower end of normal. We then checked other keywords and it turns out "Clothes manufacturers" is one we're also not ranking for outside of London. However for "clothing manufacturers uk" and "clothes manufacturers uk" we are ranking for in every location we have tried. "Clothing manufacturers uk" is currently the keyword which brings us the most traffic. There are no manual penalties in webmaster tools, but looking at analytics it looks like our impressions for the main keyword have been down over the past 90 days, so we think we have had a problem and not realised for some time. Around a week before we see that our traffic for "clothing manufacturers" dropped, we made some structural changes to the website homepage, where we added LSIs, more H2s, more long tail keywords and more content, taking the copy from around 500 words to around 1100 words. This was in an effort to make the homepage less keyword stuffed and more natural. As a result of this we saw an overall increase in traffic and enquiries, and that's the reason we didn't notice for so long that traffic from "clothing manufacturers" has dropped so badly. Our first thought is that this might be something to do with Schema. Our website was until last week using a schema which included our "postal address" which is our physical office location in London. The schema was implemented in June 2017 and we have noticed that 3 months after implementing the schema, in October, our traffic fell dramatically for our main keyword, "clothing manufacturers". At the same time, our traffic for "clothing manufacturers uk" increased dramatically. Interestingly, the schemas used by our competitors don't include their office addresses and they show up all over the country for "clothing manufacturers" and "clothes manufacturers". One of our competitors is physically within half a mile of us. Have you guys seen a schema limit a company to searches only in one locality before? We have now removed the address from the schema to see if we start ranking all over the country again, like we used to before we implemented it. If this is the problem then it could take 3 months to turn around like it did for us to get in to this situation (Schema implemented June 2017, traffic fell October 2017). We're therefore trying to investigate every possibility to ensure we leave no stone unturned. Do you have any thoughts on the problem and if it could be schema related, or possibly something else? Thank you in advance! TL:DR Keywords "clothing manufacturers" and "clothes manufacturers" no longer ranking around the UK. Still ranking in London where we are based. Still ranking well for "clothing manufacturers uk" and "clothes manufacturers uk". Traffic for "clothing manufacturers" dropped 3 months after implementing schema and one week after making changes to website homepage (increased word count, added long tail keywords, LSIs and H2s). Schema included "postal address" which we notice none of our competitors have. They rank all over the country for "clothing manufacturers". One of our competitors is based within half a mile of us in London. Could having the address in the schema limit us to one locality? Could it be something else entirely?
Local Website Optimization | | rswhtn0 -
Subdomain vs. Separate Domain for SEO & Google AdWords
We have a client who carries 4 product lines from different manufacturers under a singular domain name (www.companyname.com), and last fall, one of their manufacturers indicated that they needed to move to separate out one of those product lines from the rest, so we redesigned and relaunched as two separate sites - www.companyname.com and www.companynameseparateproduct.com (a newly-purchased domain). Since that time, their manufacturer has reneged their requirement to separate the product lines, but the client has been running both sites separately since they launched at the beginning of December 2016. Since that time, they have cannibalized their content strategy (effective February 2017) and hacked apart their PPC budget from both sites (effective April 2017), and are upset that their organic and paid traffic has correspondingly dropped from the original domain, and that the new domain hasn't continued to grow at the rate they would like it to (we did warn them, and they made the decision to move forward with the changes anyway). This past week, they decided to hire an in-house marketing manager, who is insisting that we move the newer domain (www.companynameseparateproduct.com) to become a subdomain on their original site (separateproduct.companyname.com). Our team has argued that making this change back 6 months into the life of the new site will hurt their SEO (especially if we have to 301 redirect all of the old content back again, without any new content regularly being added), which was corroborated with this article. We'd also have to kill the separate AdWords account and quality score associated with the ads in that account to move them back. We're currently looking for any extra insight or literature that we might be able to find that helps explain this to the client better - even if it is a little technical. (We're also open to finding out if this method of thinking is incorrect if things have changed!)
Local Website Optimization | | mkbeesto0 -
Drastic changes in keyword rankings on a daily basis
Anybody ever seen keyword rankings for a site change drastically from day to day? I've got a client, a local furniture store, whose local keywords (furniture + city) rank consistently well without much change, but when it comes to broader keyword rankings (like "furniture" or "furniture store") in their zip code, they'll go from ranking at the top of Google one day to not being ranked at all the next (at least according to Raven Tools). My best guess is that it's just a reflection of personalized results from Google, but such a dramatic change day in and day out makes me wonder.
Local Website Optimization | | ChaseMG0 -
Combining sites. But what domain to use?
So we currently have two websites: www.thephotoboothguys.co.uk and www.thephotoboothguys.com.au We're redeveloping our sites, and combining them to have just a singular website (and then sub sections for each country / location). Unfortunately we can not get the .com of our domain, nor the _.net _And I really can't find a .com that i think will work (for lack of availability, or just because the domain name would not be succinct enough). So, I also have registered - www.photobooth.gy and www.thephotoboothguys.co
Local Website Optimization | | blitzna10
My question ultimately is - is it a bad idea to use a .gy or .co as my main domain - especially when we dont operate in either Guyana or Columbia - but, assuming that the content and structure of the website make it clear what countries and locations we do operate in. Is this something Google et al will figure out over time? Or is it likely to make a huge impact? Or should I be searching harder to find a .com that will work for me? Cheers!0 -
Discrepancy between Google analytics and Alexa
I understand that the data on Google Analytics and Alexa would probably differ a little bit, but in our case, we see a substantial difference between the reporting parameters between these two. For example, the Alexa data shows that the number of page views per visit is approximately 11 pages whereas Google gives a figure closer to 5 pages/visit. The avg time spent on a visit is approximately 15 minutes on Alexa but closer to 4 mins on Google Analytics! Any inputs on why this huge discrepancy would exist? TIA Asif
Local Website Optimization | | prsntsnh0 -
How can I rank my .co.uk using content on my .com?
Hi, We currently have a .com site ranking second for our brand term in the .co.uk SERP. This is mainly because we don't own the exact match brand term which comes from not having a clue what we were doing when we set up the company. Would it be possible to out rank this term considering we the weighing that google puts towards exact matches in the URL? N.B - There are a few updates we could do to the homepage to make the on-page optimisation better and we have not actively done any link building yet which will obviously help. competitor SERP rank 1 - MOZ PA38 DA26 Our Site SERP rank 2 - MOZ PA43 DA32 Thanks Ben
Local Website Optimization | | benjmoz0 -
Do you need exact match geographically targeted keywords for ranking within a specified city limit?
For example, I have a personal injury law firm in Sheboygan, Wisconsin. I only care about potential clients searching within the city limits of Sheboygan (and not within the state of Wisconsin or on a national level). Do the following elements need to contain an exact match geographically targeted keyword if I only care about ranking locally in Sheboygan, Wisconcsin? (The type of keyword phrase I'm referring to would be Sheboygan Personal Injury Lawyers, Sheboygan Car Accident Lawyers, etc.) Title Tag Meta Description Main Headline Body Content Should I not include an exact match geographically targeted keyword in my content and trust that Google can make the association with where I'm located by other factors on the website? Website factors: Google local business page is setup linking to my website Other local listings have been claimed and setup properly My contact page contains our full address and phone number My footer contains our full address and phone number on every page
Local Website Optimization | | peteboyd0