Why is Envato.com structured like it is.
-
Envato.com is a marketplace for various things. They act as an umbrella for 8 different websites that fall underneath them and each one offers a specific thing. Is there any SEO benefit to doing this?
Wouldn't it have been better off for them build all of these into envato.com. i.e.
envato.com/themeforest as opposed to the current ThemeForest.net
The only thing I can think of really is branding?
Let's assume that they didn't do this because they needed space to house all of the digital data or anything like that.
-
Envato is a big company with a lot of web assets, so it is really for branding of each / ease of use. Some people that use themeforest might have never heard of codecayon before and vice versa. They also have the size of site to support this kind of layout as well, they literally have 10's of thousands of pages for each site.
You also have to consider that during the development of these different sites, SEO was different as well. Exact match in domain names did more than it does now. So having theme, code and so on in the domain name helped back then too.
-
I wondered that too, i buy a lot of things from them and each department has a different name, maybe they just kept adding on services. It seems like they are just several websites linked together not just one website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor getting External Links from search.aol.com
Recently, I noticed that one of the competitors I track within my Moz campaign received about 12 new inbound links. As a result, there DA jumped about 10 points. I reviewed these new external links and was surprised to see that they are all "search.aol.com/aol/search?query= ..." with Link Anchor Text that is good for the industry we compete in. Can anyone tell me why these are being counted as "Inbound Links". It just doesn't seem right. Is this some sort of black hat seo tactic?
Moz Pro | | itvisionsinc0 -
Is www.domain.com/page the same url as www.domain.com/page/ for Google? (extra slash at end of url)
Dear all, in open site explorer there is a difference the url's 'www.domain.com/page' and 'www.domain.com/page/' (extra slash at end). There can be different values in pageauthority etc. in the open site explorer tool, but is this also the case for Google? Thanks for replying, Regards, Ben
Moz Pro | | HMK-NL0 -
Wordpress.com does no allow google analytics will that effect my seo campaign started with seomoz?
Hello All, Since I have my domain mapped to wordpress.com site which does not allow google analytics ... I am worried if it would effect my seo campaign out here . While i see on the seomoz platform, i am being prompted for analytics I wish to know if its ok running seo campaign without analytics ? If not , what should i do to avail analytics ??
Moz Pro | | mysayindia0 -
In alt tag of a image can we use #hashtag or domain.com ? Is that good SEO or not allowed ?
Some of the Google Search shows a title has a hashtag of an article, which contain keyword and while tweeting them, the title which has a hashtag automatically very good used for getting traffic to the blog. And other one, can we use the hash tag inside the alt attribute ? Or our domain name with .com in it. Like Google.com or #Google ?
Moz Pro | | Esaky0 -
Is ther any wordpress pluggin to ad a foro question like this blog or like yahoo answers to my site
Is ther any wordpress pluggin to ad a foro question like this blog or like yahoo answers to my site
Moz Pro | | maestrosonrisas0 -
Using api to find likes, tweets and shares
Hi all, I have a question regarding using the API to get data on a list of urls and not one by one. I am not a developer so I might not grasp the API so well. Basically I have a list of urls, what I need from each is the following information: <colgroup><col width="98"><col width="89"><col width="92"><col width="111"><col width="99"><col width="50"><col width="64"></colgroup>
Moz Pro | | rightmove
| Page authority | linking root domains | total links | Facebook Shares | Facebook likes | tweets | Google+1's | I found a google doc that gives me SOME of the data but not all (also it might be old as it uses the linkscape call (I dont know if thats changed)) Any idea how I can tune my googledoc spreadsheet to include the additional metrics? Thanks 🙂0 -
Difference in data between http://pro.seomoz.org/tools/keyword-difficulty and http://lsapi.seomoz.com/linkscape/url-metrics/
Hi, Has any once else experienced any difference in data between http://lsapi.seomoz.com/linkscape/url-metrics/ and http://pro.seomoz.org/tools/keyword-difficulty Please look at the attached image. For "http://www.webmd.com/diet/guide/choosing-weight-loss-program" and "http://www.freedieting.com/" page authority and domain authority match exactly. But for "http://www.fitnessmagazine.com/weight-loss/plans/" data does not match. The data from "http://lsapi.seomoz.com/linkscape/url-metrics/" was retrieved brely 60 seconds latter after data from "http://pro.seomoz.org/tools/keyword-difficulty". We used our custom app for retrieve data from "http://lsapi.seomoz.com/linkscape/url-metrics/". The columns were matched against the specs given in "http://apiwiki.seomoz.org/w/page/13991153/URL-Metrics-API". We are retrieving following columns 1)ut(Title) 2)ueid(External Links) 3)uid(Links) 4)umrp(mozRank) 5)upa(Page Authority) 6)pda(Domain Authority) Any help will be greatly appreciated. zvFif.jpg
Moz Pro | | claytons0 -
301ing entire E-Com website - Using TopPages Report as a Guide
Hi Folks, My company is in discussions with an ERP provider to migrate our existing website to a new backend system, new url structures..the whole 9 yards. We have over 15,000 products, and a lot of "odd" url structures created by an outdated system that we were unable to adjust. All and all, if you're talking about a raw url count, it's in the 100s of thousands. During discussions, we were told that bulk 301 redirects would be a problem. They could be performed manually though (greaaattt). Due to this, I ran an OpenSite Explorer report, and isolated our top pages. After exporting the CSV, I was able to breakout "all" urls that have links from other domains. My question is, has anyone used the OpenSite Explorer on a website of similar size, to form the basis of a migration? Do you have enough confidence in the tool to use it in this way, or should we re-negotiate our agreement until a way can be found to mass 301 ALL urls. I'm at least a little concerned that OpenSite Explorer isn't indexing all of the links out there. Gasp..or would there be a better tool to accomplish what I'm trying to do? Thanks!
Moz Pro | | Blenny0