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  4. My landing pages don't show up in the SERPs, only my frontpage does.

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My landing pages don't show up in the SERPs, only my frontpage does.

Intermediate & Advanced SEO
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  • InmediaDK
    InmediaDK last edited by Aug 24, 2014, 6:37 AM

    I am having some trouble with getting the landing pages for a clients website to show up in the SERPs. 
    As far as I can see, the pages are optimized well, and they also get indexed by Google.

    The website is a danish webshop that sells wine, www.vindanmark.com

    Take for an instance this landing page, http://www.vindanmark.com/vinhandel/ 
    It is optimzied for the keywords "Vinhandel Århus".   Vinhandel means "Winestore" and "Århus" is a danish city.

    As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well.

    But I can't figure out, why the frontpage keep outranking the landingpages on every keyword. 
    What am I doing wrong here?

    1 Reply Last reply Reply Quote 1
    • InmediaDK
      InmediaDK @masoudfatemi last edited by Aug 24, 2014, 4:08 PM Aug 24, 2014, 4:08 PM

      I will check all the landing pages for this, and see if it helps.
      Thank you for your feedback 🙂

      1 Reply Last reply Reply Quote 0
      • InmediaDK
        InmediaDK @George.Fanucci last edited by Aug 24, 2014, 4:06 PM Aug 24, 2014, 4:06 PM

        No, so far there is very little backlinks to my deep-content pages, so I will definitely have to work a little more on this. Thanks for your feedback 🙂

        1 Reply Last reply Reply Quote 0
        • masoudfatemi
          masoudfatemi last edited by Sep 19, 2014, 4:52 PM Aug 24, 2014, 3:40 PM

          Hi

          Its a common problem, just check this items:

          • You are linking to the landing page from homepage with anchor text?
          • you have exact landing page keywords in your homepage title and metas?
          • your homepage shouldn't optimize for the landing page keywords
          • start building links to landing page to show to Google the right page to rank
          InmediaDK 1 Reply Last reply Aug 24, 2014, 4:08 PM Reply Quote 3
          • George.Fanucci
            George.Fanucci last edited by Sep 19, 2014, 4:52 PM Aug 24, 2014, 3:32 PM

            This seems to be very common... home pages should outrank deeper pages, yes?. Are there any external backlinks (from relevant, authoritative sites) to your deep-content landing pages? Perhaps all your credibility resides on your home page. Have you done any off-page SEO for the landing pages?

            InmediaDK 1 Reply Last reply Aug 24, 2014, 4:06 PM Reply Quote 2
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