Are there any clear, significant differences between Google SEO and Yahoo/Bing SEO?
-
I have a client who is very focused on getting ranks in Yahoo! Convincing him that focusing on Google is much more important isn't going to happen. He uses Yahoo! He ranks very well in Google, and his site is relatively well-made with no glaring on-page issues. His backlink profile is also not an issue.
I'm trying to find ways to rank specifically for Yahoo! since we're ranking well in Google and the client cares a ton about Yahoo! I know Yahoo! uses Bing's algorithm, but results aren't identical in the two engines.
Does anyone know of big, glaring difference in the two algorithms that would result in great Google ranks, but almost non-existent Yahoo! ranks?
I have him in Bing webmasters, his local SEO and citations are good, his backlink profile is good, and his on-page is decent.
-
Thanks Kate!
I didn't know that about the Facebook relationship. I'm seeing some improvement, and it looks like it's due to changes like the ones you're mentioning. It's like Bing/Yahoo are just a couple years behind and are still using factors Google has moved past or doesn't pay as much attention to.
-
I do not know of major differences, but it might be worth taking the time to research what is ranking in Bing/Yahoo over your client and compare. Back in the day (2 years ago) I heard rumor that some of the old things still applied: H1, H2, H3 tags, keyword density, etc. That and there was a bigger focus on just number of links. But none of this should change what you are doing. There should be a focus on good site structure, on page tagging, and page/domain authority through links.
The only other thing is to remember that Bing has a relationship with Facebook and can use Facebook social data directly. Not to say that it's the major factor here, but it is something Google does not have.
Just a thought.
-
EMDs do seem to have more significance in Bing, but that doesn't help me optimize his existing site.
Thanks for the input.
-
Thanks for the input. This is client that cannot be convinced to change his focus from Yahoo! and his ranks are great on Google.
Everything I research, and my other clients' performances, suggest good SEO isn't search engine specific, but it appears to be in his case.
-
If you do SEO for germany and want to rank in bing - buy an EMD thats enaugh. Sound scarry but it works. But in germany you can earn 2 clicks in a month on search querries wich are searched in Google thousendtimes a day.
if we take a search query, than we say: google something - noone googles something on bing. to google is now a german word for "search in the internet" and has his place in our dictonary.
But I think the differnce normal couldn't be so big. MoosaHemani must be right - I truly hope bing delivers better SERPs in countries where webmasters and searchers use bing.
-
Ok, so this sounds funny to me because all giant search engines are a little different from each other but do not intersect each other which mean if you are optimizing correctly, you probably should get better rankings in all the 3 search engines that are Google, Bing and Yahoo!
If I would be at your place I would have convinced client to understand why Google is more important than Yahoo and at the same time I will do the competitor analysis of the websites who are above me and would have figured why they are outranking me on Yahoo!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why rich snippets have disappeared in Google search results ?
Hello, Few weeks ago, we have implemented a snippets strategy in order to increase our ranking for our blog posts. That was successful and our results were showing up in Google. But today, every single snippet has disappeared. We go back to a simple search result, without snippets for us or for our competitors. It seems that Google has delete rich snippet for specific keywords because for the generic keywords (for exemple "inbound marketing definition" in our case), there is still a snippet result. Do you know if Google has changed snippets parameters for keywords with low search volume ? Thank you !
SERP Trends | | Laure-Nile0 -
How create product category in Google Analytics?
Hi, I have a lot of product in my GA ecommerce. Does anyone how I can split my product by product categories in Analytics? E.g. Category: Blue cars, category: Yellow cars ...
SERP Trends | | Tormar0 -
Is it bad for international SEO to redirect CcTLDs and install Google website translator plugin to the primary domain (UK)?
We've bought lots of country extensions, e.g. .es, .fr, .in, .me, etc. Rather than employing translators, will it be acceptable for SEO to install the google translate plugin to the site, and 301 redirect the country extensions to the .com address?
SERP Trends | | Tom_Rocks_Off0 -
How google identify that web page was updated and want to index again?
How Google robot identify that these many pages were updated on particular web site?
SERP Trends | | ankit.rahevar0 -
Redirection of domain maybe affected by google
I have the domain clinicadentalbarcelona.net that in the past suffered a big traffic drop due to algorithm actualizations, but did not recieved any google letter. Althought the domain still is getting good rakings but has some toxic links I want to change the content to new domain clinicadentalbarcelona.es that as no historic or any linkbuilding my cuestion is if i can redireccion 301 of clinicadentalbarcelona.net (that has some page rank and links) to clinicadentalbarcelona.es/blog to prevent it from afecting the main root domain and to bring the page ranking and some links to a a web that as none. thank you what would you do in my case
SERP Trends | | maestrosonrisas0 -
Google EMD algo hurt my site pls give me suggestion to out come from this penalty
Guys i have site and its EMD , but google yesterday update the algo and my all keyword ranking goes out of 100....in some keyword its not showing and rest of the keyword are out of 100-200 position..i have quality copy scape content ...also i have very stable link building is going on...my purchase this domian before 3 month ..again guys i m not geting any msg in webmaster. site:www.eacnecream.com Keyword:Acne cream , Best acne cream , Acne treatment Pls guys give me suggestion.i always trust this community.. Thanks
SERP Trends | | Brayvez0 -
Tool to search for google ads from a competitor
Hello, I wonder if there is a tool where I can insert the webadress or an keyword and get as a result all the ads from the given webadress or keyword, showing up the real keyword, title and promotion text. Does someone has an idea if this kind of toll exist? Thanks for your answer. Kind Regards Mike
SERP Trends | | niceguyseo0 -
Googl travel dates
I have just noticed, while checking where our hotel clients rank for certain keywords, and noticed a panel on the left hand side called Travel dates. There was a check in and check out option which could be populated manually or by using a drop down calendar. But there's no submit button or anything like that. What is this panel for, and can any benefit be had from it, because from what I can see it doesn't actually do anything (unless it's not displaying properly on my computer?
SERP Trends | | themegroup0