CRO help how to convert already existing customers on limited budget
-
Hi guys!
We are a start up and just launched our website in December. We are having issues with our website not converting and we have identified a few possibilities of why it may not be converting after an extensive competition analysis. Therefore, due to our limited budget we have had to cut our adwords campaign and now have 1 shot at fixing the conversion rate optimization by changing the registration process and also our offer from "FREE" to discounted rates eg: $1 per min for all new customers instead which will also work in with the way our system is configured as we have a deposit funds method.
Our current offer stands at 3 FREE mins on all chat sessions, however this can not be claimed unless the client deposit is min $20 - now I realize why our competitors would use the discounted rates instead of the FREE minutes. Other competitors can achieve this as they don't require the customer to deposit any amount as they just deduct the account after the 3 minutes is up from the credit card.
After running 1 months of adwords on a limited budget (i know its not long enough to test) we gathered around 24 sign ups, 3 of which entered credit card details but no deposits, and the rest who signed up only got to our 2 step registration. In this case we are working our way on changing the registration process and changing the offer.
Can anyone provide any expertise or recommendations about what they think may work?
Our website is www.zenory.com
Thanks and I look forward to your responses.
-
Hi EGOL
Thanks for your response lol I had a giggle at old fart
I looked into crazy egg I will give it ago and sounds like a good plan with SiteTurners I will take a stab at them as well
Cheers for that!
-
This is just my experience and opinion.
I am an old white geezer in his seventh decade who has lived rural most of that time. I don't have any idea how the diversity of people on my website are going to behave because when I see what they do on CrazyEgg it always surprises me. So, I can spend my last few years blowing buckets of money on PPC or I can ask someone who has looked at the behavior of people on Thousands of websites to take the first stab at it. The folks at services like SiteTuners will take a look at your page and tell you how they would change it for not a lot of money. I am going to predict that it is cheaper to have them put some education into it than for an old fart like me to guess.
I have no affiliation with ST other than paying them to tell me how to fix a few pages. There are plenty of other companies who do this stuff.
-
Hello again Alec,
Could you please screenshot your registration process so we could possibly see where there are areas for improvement. How many steps are in your registration process.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help regarding Backlinks DA
Hey I'm doing web optimization of my site Best Blender under $100 My inquiry is with respect to Backlinks. There are 2 things which can be seen in MOZ announcing 1. DA(Domain Authority) 2.Spam Score Presently how might I choose from which site would it be advisable for me to get Backlinks? From higher DA and Low Spam Score or Higher DA and High Spam Score? Does Spam Score will affect my Rankings or not? Also, my last inquiry is what number of Backlinks would it be advisable for me to make on everyday schedule? Respects,
Industry News | | Salman425520 -
The "Fetch As Google" limit has been decreased - what now?
Since Google decreased the "Fetch As Google" limit to ten pages per day, we've been a bit stuck. We're publishing 20-30 content pages per day, targeting a huge range of search queries. Circa 40% of our traffic comes to us through these pages. Since we're now heavily restricted on submitting these to Google, who's got other ideas to get the pages picked up quickly? I'm slightly concerned because although the pages link outwards to other areas of the website, no other areas of the site link to these pages. They're purely top-of-the-funnel. We can't be the only people with this concern. How would you address it?
Industry News | | MSGroup1 -
Google Custom Search vendors and options
Hi everyone, We're in the process of finding someone who will be able to help set up Google Custom Search on our site and are having some trouble - most agencies we were hoping could help solely focus on Google Search Appliance, a hardware-specific approach that doesn't suit our needs. Specifically, we'd like to replace our current site search engine with Google Custom search, as well as configure it as deeply as possible for the best search experience I'm hoping people could give me some ideas on who might be able to help, or the best places to look. Thanks in advance!
Industry News | | digitalcrc1 -
Indexing "Without WWW" while it is already redirected to the "WWW" version
Hi Guys My websites are being indexed without "WWW" while the 'http://abc.com' is redirected to 'http://www.abc.com'. Now what I believe is that the URL encoded in my website files are written as 'http://abc.com' rather than 'http://www.abc.com' And since now Google has removed the "Set Preferred Domain" option from the Webmaster Tools, I can't set the preferred version of the URL. Oh & Some pages are indexed with "WWW" & Some are indexed "without WWW" Now I think that it's not an issue, but a lot of people have been saying that this may hurt the rankings.. Some comments/tips would be really appreciated
Industry News | | kasiddiqi0 -
Can't seem to submit my xml sitemap to Baidu, can someone help?
Hello Mozers and SEM's, I'm sure all of you know and understand the importance of uploading your sitemap to search engines. Once search engine in particular is Baidu. For some reason, i can't find a way to submit my link www.mysite.com/sitemap.xml. For Google, Bing, and Yandex it was easy, but Baidu is giving me problems. Don't tell me to "wait until they crawl your site", i have over 1000+ pages of unique content that those other 3 search engines found because of my sitemap; Baidu can't be that slow. Their robots only found 147 pages. 😞 If you take a look at the image attachment, you can see why I'm stuck, i can't read chinese! (and it's an image, so i couldn't translate it). Has anybody had any luck submitting their .xml link into Baidu? Can someone walk me through it? Let me know! Shawn xILP69w
Industry News | | Shawn1240 -
I need some help with google please
Hello i am trying to remove google partial penalization to my website since july 2012 I have removed link, used disallow tools, wrote letters Last comunicacion was a letter send on 12/2012 that they responded 3/2013 web in cuestion is www.propdental.com I have not answered yet because i am looking for a good profesional help they responded saying that i still have unnuturall links wich is pretty probably but i dont nkow wich ones remove. Site authority has dropped from 43 to 32 with all links removed traffic dropped from 48000 to 15.000 Please profesional contacts needed
Industry News | | maestrosonrisas0 -
Help seems like google is punishing our site and I don't understand why
I would love some helpMy anme is Suzanne Diamond our web site is WWW.thefutonshop.com we have been on line for years, 10 brick and mortar stores, had a strong ecommerce web site but in the past 4 months we have been dropping like a leaf. Organic search has been dropping since November 2012 but now total traffic seems to be slowing We are working on our SEO but I feel it has to be something more direct that we are being punished by google Perhaps it s obvious but not to me Can anyone help me please or give me a direction. suzanne@thefutonshop.com thanks in advance for any direction
Industry News | | FUTONSHOP0 -
PR Releases? Do they help your SEO?
Do PR releases help? Do links from PRweb.com carry no value? Was Matt Cutts being specific to the user's website in the Google Webmaster discussion, when Matt said "I wouldn't expect links from press release web sites to benefit your rankings, however." https://productforums.google.com/forum/#!topic/webmasters/O178PwARnZw/discussion
Industry News | | Thos0032