What is the best way to learn google analytics?
-
Hi I'm trying to get my head around google analytics as a first time user.
Can any suggest the best place to start after I have taken a look through the whole thing, how do I go about managing and tracking performances on my website?
eg: Registrations/sign ups, conversions all that sort of thing
Some advice will be much appreciated
Thanks
-
Hi Justin,
I can see that you already got good answer from Dirk & Christy. I would also like to share few Google Analytics resources on my personal experience
http://www.lynda.com/Google-Analytics-tutorials/Google-Analytics-Essential-Training/160343-2.html
http://www.lynda.com/Analytics-tutorials/Google-Analytics-Tips-Tricks-Tutorials/135364-2.html
Currently 10 days free trial available on Lynda.com**
Thanks
-
Thank you Christy
-
I second Dirk's recommendation for Google Academy. I would definitely master the first two lessons in order, which will give you the skills you need to get started tracking the performance of your own website, and make use of the supplemental forums and videos for each course. Self-study is available year-round, and group study, facilitated by a Google staffer, is held a few times a year.
When I first started working with Google Analytics 7 or 8 years ago, I thought that Google Analytics was fairly intuitive, and most people could dive into it head-first (trial and error style.) However, I would not recommend anyone just getting started with GA today take that route.
-
Thank you Dirk
-
Google Academy http://www.google.com/analytics/learn/index.html would probably be a good starting point. Or just trial/error with some support from online help. It's pretty self-explanatory.
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?
This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect. The data points that would be needed to answer this question off the top of my head: Increase in the # of Google Searches in the US YoY The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question. Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018. WF1yLlJC6LetnpbD3
Search Behavior | | WebpageFX1 -
Setting up Google Analytics
Hello, I will try to explain what I want and I am not sure if that is possible. Firstly I want to set up my Google Analytics that I would know where people come from and how many of them click on Google Ads. For example:
Search Behavior | | FCRMediaLietuva
Facebook > 2% of them click on ads.
Google > 3% of them click on ads.
Direct > 6% of them click on ads.Or whatever the results are. Secondly I would like to take people coming from facebook and divide them into age groups. For example: 100 ad clicks from facebook.
25-34: 9 clicks (9% of total facebook clicks, 2% of total ad clicks)
18-24: 7 clicks (.....
35-44: ... and so on Thirdly I would like to know which group use the adblocker the most.
Any other stuff that would be interesting if working with adsense? I believe that this would help me working with my target audience the best on facebook. Should this be set as goals? Sorry I am not an expert of Google Analytics 🙂 Thanks for the help.0 -
& And + symbols - How does Google read these?
How does/can Google read the plus and ampersand symbols? For instance if I optimise a webpage for 'black & white football' and another page for 'black + white football' would there be any difference in ranking position? Does Google take notice of such symbols or will it only pick up on the keywords 'black white football'?
Search Behavior | | Adam_SEO_Learning0 -
Privacy Policy requirements for Demos and Interests in Google Analytics
I have a client who is activating the Demographics and Interests in Google Analytics, and I need to provide an appropriate privacy policy, per Google's TOS. Can anybody suggest what to state in the privacy policy? Google says: "If you’ve implemented Google Analytics Demographics and Interest Reporting, you must also disclose in your privacy policy: How you use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics." So, I guess it's advisable to state that the site gathers "3rd-party audience data." Is it enough to say that the info is being used to better understand and communicate with the website visitor?
Search Behavior | | jrae0 -
Google Analytics Segments - Can't find location
Hi all, I am trying to set up a Google Analytics segment with the location as 'Kurdistan'. I have tried all location groupings (city, region etc) and am unable to locate it. Anyone else not able to locate it? Or does anyone know why I can't? Thanks,
Search Behavior | | Davinia22
Davinia0 -
How come this one google places listing is the only one to show up google maps?
Hi there, I found a really weird thing about google places. I'm working on a google places listing optimization for a locksmith company in Houston, TX. When I was searching google maps for "locksmith houston" only one listing came up. However, when searching for "locksmith near houston" 880 results came up. This changes from time to time, but most of the time this one competitor is the only listing that shows up which is really really weird. Anybody has an idea what this competitor did to get rid of the other 879 results and show up alone on google maps??
Search Behavior | | activechase1 -
Are there better & inexpensive third party website analytics software over Google Analytics?
I've heard there are some third-party software that provide greater depth of information than Google Analytics, such as mouse tracking, heat mapping, video snapshots ect. Can anyone recommend a good program to use? I've tried a basic web-search but there seems to be a great variety of different ones.
Search Behavior | | Justin_hannan270 -
Google Webmaster Tools notice of detected unnatural links to our website
Hi, We have been using SEOmoz for a good few months now and have found it incredibly useful. Unfortunately however I think we may have slipped up a little bit as we have just received the following message in our Google Webmaster Tools: Google Webmaster Tools notice of detected unnatural links to http://www.refreshcartridges.co.uk/ I have a funny feeling I might know what the problem is but I'd like a confirmation before I potentially go off on a wild goose chase. We also own the domain name www.computerarticles.co.uk and recently started introducing the author at the bottom of the post along with both a link to the website homepage and a link to a deep, popular page on our website. For example, check out http://www.computerarticles.co.uk/twitter-time-saving-tools/ We genuinely didn't realise this was a bad thing and thought it would just provide Google with a way of deep linking straight in to popular areas of our site. I would really appreciate advice as to whether you think it might be these links that are causing the problem or whether there is something else that could be causing the problem. In the event it is these links that are causing the issue would you recommend removing the entire 'about the author' page (as we have published around 500 pages on that site) and simply put a link in the blog roll or simplify it to just link to the homepage. I appreciate in advance any help you could give. Regards Chris
Search Behavior | | ChrisHolgate0