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Black hat : raising CTR to have better rank in Google
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We all know that Google uses click-through-rate (CTR) as one of it is ranking factor.
I came up with an idea in my mind. I would like to see if someone saw this idea before or tried it.
If you search in Google for the term "SEO" for example.
You will see the moz.com website in rank 3. And if you checked the source code you will see that result 3 is linking to this url:
That url will redirect you to seomoz.com
Ok, what if we use linkbucks.com or any other cheap targeted traffic network and have a campaign that sends traffic to the url that I show you.
Will that count as traffic from Google so it will increase the CTR from Google?
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Ok here is how I will respond to this question.
There are tons of signal that Google uses in order to rank a website against a query. CTR can be one of them but I see two problems here:
- Bounce rate. The bounce rate of the traffic will be high and this might give Google a hint that the website is getting a fake or unrealistic traffic.
- Amount of traffic from one source. The website that you are going to use will send the direct traffic or referral traffic from multiple (yet) limited sources and I am sure none of them will be reputable in the eye of Google which again make the case suspicious.
We might see an increase in rankings in the beginning but it might fall down again in weeks of time so I guess for long term, this idea is a waste, plus this can hurt you as well.
Now, I will move to the EGOL’s idea of how you should be working instead. I think the better idea is to work on legit ideas that give a real boost to your website rankings will help in the longer run and make you a brand which otherwise is not possible.
Hope this helps!
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Will that count as traffic from Google so it will increase the CTR from Google?
It is a good bet that Google uses multiple metrics that confirm one another to be sure that their rankings are not manipulated. That traffic would also need to explore deep into the site, talk about it in social media, write about it on blogs, return many times over a long course of time by typing the domain name into search boxes or the address window of the chrome browser.
So, instead of trying to fool google, just improve your website so that these things happen on their own.
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