Keyword ranking with competitors with lower #s
-
When analyzing a keyword ranking, our term is consistently on P1 P3-5. Looking more closely, I find that the numbers don't make sense to me. Our competitors have lower Page Authority 3s, lower # Root Domains Linking to Page, Lower Domain Authority 3#s and lower Root Domains linking to the Root Domains Linking to the Root Domain #s. What explains the consistent_ ranking discrepancy? Any ideas?_
-
Thanks John!
I just love swimming in the mud bath SEO analysis provides. This is where I start to think type A behavior is just not worth it. We do have P1 on this particular keyword, but am just plain moody about having higher numbers and being ranked one or two positions lower!
Happy swimming!
-
Kathy
I am dealing with that exact issue now. It is very annoying and difficult sometimes to drill into to. I am dealing with it for the key word "babysitting" for a client right now. We have identified two areas we can improve on to lift ranking, above this lower domain authority but higher ranking competitor:-
1/Editorial links - Why ? we analysed the links of our competitor and the only aspect that was better is they had a government & a few editorial links we did not have. But alot less links. So we have made this a focus and got the client working on this now.
2/Click-Through rate - again it is intuitive but people prefer the organic search result - so we anticipate they have a higher CTR. So we are changing that as well.
Also the competitor has a better exact matching domain to the keyword "babysitting". So we know that is an issue but believe if we fix 1 & 2 above we will get above them. If not - roll the sleeves up and go again...
Hopefully as clear as mud!
-
Hi Kathy!
It's very difficult to know what could be leading to their rankings, especially not being familiar with the sites or vertical. However, one thing you might try is running a Full SERP Analysis Report through the Moz Keyword Difficulty Tool (a research tool that comes with Moz Pro). You may be able to work out what factors are helping them rank.
Cyrus Shepard made a great video on the report here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to uncover GA "Not Provided" organic keywords?
Hello, Google Analytics has a lot of keywords which are tagged as "Not Provided" So how can i uncover what these are? Otherwise how do i know which organic keywords are doing well or not?
Reporting & Analytics | | Riz_Khan0 -
Local site rankings have dropped off first page but Universal went up.
My site was performing first page locally on 6 of 20 keywords, and universally on 3 of 20 keywords. We started a link building campaign and optimization about 3 weeks ago. When I looked at the rankings today I was happy to see that 16 of 20 keywords were in the top 20 rankings universally, but not happy to see that only 1 of the 25 words were ranking locally now. I lost my local ranking on 5 very important keywords. I realize that you can not rank first page for both local and organic but its as if I traded my first page local ranking for a universal ranking that appears lower on the page. Maybe someone could point me in the right direction.
Reporting & Analytics | | whmgatx0 -
Google Analytics "Undetermined" Keyword
Google analytics is suddenly showing a new keyword "undetermined". Traffic Sources > Sources > All Traffic with the primary dimension set to Keyword. It's currently our 13th keyword and it is displayed without parentheses around that you see with (not provided) or (not set). Anyone have any idea what this is? Thanks!
Reporting & Analytics | | Morris770 -
Is there a way to do this sort of keyword research?
I'd like to be able to do some keyword research as follows: Let's say I have two (or maybe more) separate keyword phrases I want to rank, is there a way to find out what combination and/or additional keyword phrases/descriptors are searched for the most? For example, let's say I want to rank well for the following terms. "Green widgets" and "boxes" Is there a tool I can use that will give me ideas/suggestions on how to use those two keywords the best way? Especially showing me long tell keyword suggestions I may not even know about. The tool may show me things people search for like "best boxes for your green widgets" gets more serach results than "best boxes for my green widgets." (Helping me figure out which combo of words in a long tail phrase is better. Or it may tell me a suggestion I didn't think about like "how to build boxes for your green widgets," or "how to put your green widgets into boxes," or "where to find boxes for your green widgets" or other combinations of things people search for using those two phrases? This may be possable using google keyword tools, but if it is, I'm not sure how to do it. Looking forward for any feedback. Thanks!
Reporting & Analytics | | NoahsDad0 -
Keyword referrals in GA
Hi chaps, Quick question for you. I'm drilling down in GA to one of our eCommerce pages which has a pretty high bounce rate. I'm looking at referring keywords and they don't seem to make much sense. The page I'm looking at is a pretty deep page but the top referring keywords are all branded terms. The page isn't included in our site links. To explain a little further, this is the scenario I think is happening: User searches using "Brand term". They then click through to our homepage and eventually land on the deep shopping page (on a different subdomain) In GA Content > Site Content > Pages > Primary dimension set to keyword - "Brand term" shows as the referring keyword. Does this sound right? We have a custom GA script set up to track multiple subdomains.
Reporting & Analytics | | Confetti_Wedding0 -
Should we add the city to our keywords for a site that is only local?
This is one of those things I have done for a long time and all of a sudden asked myself was it necessary: For our local clients, we add the city name (Houston, KC, Birmingham) after each keyword. An example would be TestSite.com/big-tester-houston A Title Tag might be Big Tester Houston | Test Site, etc. Where appropriate we do the same with H1 or H2's and occasionally in the content we will use the city name. The thought being that since the site is only for a given city, it will be deemed more relevant than a site from outside.( I understand there are other factors in SEO; this is a specific question around adding the city). Yes, we also optimize with local directories/citation sites. Is this overkill, is it even worthwhile? Is there any evidence one way or another? I would love some strong opinions backed up with something other than anecdotal evidence where possible.
Reporting & Analytics | | RobertFisher0 -
Google +1 and ranking effect .
Anyone have any experience as to what effect google +1 has on ranking? Trying to figure out what impact it might have. Ecommerce site in norway selling childrens clothing. Atm we are ranking 25th for main targetted word childrens clothing (barneklær in norwegian). on google.no this has a difficulty of 34. None of main competitors have any amount of google +1's on their site. Lets say if I in some way could manage to get 100 ppl to push +1 button. Would this affect our ranking at all ? Might be impossible to answer but if anyone has thoughts about it I am interested. Thanks
Reporting & Analytics | | danlae0 -
Differences in keyword rankings in Google and Bing and Yahoo
Hi there, We have some keywords that are ranked so far apart on the search engines its puzzling. For example we have keywords ranked at say 10, 9, 7 etc on Google, not in top 50 on Bing or Yahoo. Stuff like that. Surely the algorithms can’t be that far apart? Is this indeed normal? Does anyone have the same issues? Thanks
Reporting & Analytics | | inhouseninja0