Keyword referrals in GA
-
Hi chaps,
Quick question for you. I'm drilling down in GA to one of our eCommerce pages which has a pretty high bounce rate. I'm looking at referring keywords and they don't seem to make much sense. The page I'm looking at is a pretty deep page but the top referring keywords are all branded terms. The page isn't included in our site links.
To explain a little further, this is the scenario I think is happening:
- User searches using "Brand term".
- They then click through to our homepage and eventually land on the deep shopping page (on a different subdomain)
- In GA Content > Site Content > Pages > Primary dimension set to keyword - "Brand term" shows as the referring keyword.
Does this sound right? We have a custom GA script set up to track multiple subdomains.
-
Hi Brendan,
Your assumption is correct. The entrant's keyword for a page within drilldown doesn't necessary mean they came direct to that page. It just means that they ended up there during some part of their journey.
I'm not aware of any easy way of getting keyword data for direct-to-page entrances, but someone else on here might know... I'm sure there must be a way some how.
Hope that helps!
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to have a GA event and a GA virtual pageview fire off of the same click?
If we can only choose one, we'll likely go with the Event, but I'm hoping we'll be able to do both and gather more data about when certain pages (even if they are virtual) are viewed in the path to conversion.
Reporting & Analytics | | KNect3650 -
Queries vs. Organic Keywords in GA
Could someone explain how the following metrics in Google Analytics are being calculated: Search Engine Optimization (Acquisition): clicks on a certain query Campaigns (Acquisition): sessions on a certain keyword GA Help states that both 'queries' and 'organic keywords' refer to the actual string a user enters in Google Search. In that cases it seems that 'clicks' on a SERP result through a given query and 'sessions' through that very same query could not be miles apart. E.g.: Clicks through query X = 170 Sessions through organic keyword X = 8 Thank you for helping me out!
Reporting & Analytics | | WeAreDigital_BE0 -
I've seen 4webmasters.org/default.apsx as a referrer, but now it's showing as top page visited
I've seen 4webmasters.org/default.apsx as a referrer, but now it's showing as top page visited. How is this happening and how do I fix it?
Reporting & Analytics | | Stamats0 -
Improved keyword ranking but less traffic
Hello fellow mozzers! My collegue and I are a bit puzzled in regards to our recent website statistics. In november 2013, we upgraded the technological platform of our website to be fully HTML5 coded, and implemented the schema.org Products scheme to systematically tag all our products on the site. To prevent too much loss of visitors, we created a 301-redirect table from almost all our old URL's to the specific new ones, as we implemented a new URL structure as well. The first few months were bumpy as expected, making a huge drop in rankings before rising up again. Our keyword rankings are better then ever (60% of the keywords in top 3, average competition, 25% more on first SERP) but our number of visits dropped by about 10%. Our bounce rate went down from 20% to 14%, our returning visits are stable, but our new visitors stats dropped by 25% as well. This comparison was made between equal periods in the current year and last year, using organic data stats. (new technical platform vs. the old one) What could be the reason that our number of visits dropped 10% while our keyword ranking is better then ever? We don't have any manual penalties in GWT and can't understand why visits would drop so much while ranking improved. May it be so easy that there's just less search volume on our ranked content or does anyone have other ideas? Thank you all in advance!
Reporting & Analytics | | EconostoNL0 -
Bing vs Google Keyword Research
Hi All, I have carried out keyword research based on Google Analytics, Keyword Planner, competitors and various other toolsets.
Reporting & Analytics | | Mark_Ch
My research has been based on performance metrics favored towards Google.
I'm looking to research keyword traffic metrics and suggestions based on Bing Ads Intelligence. My Logic
I have compiled my master list based on Google metrics.
I will carry out Bing search traffic metrics based on my Google master list.
I will carry out Bing keyword suggestions based on my Google master list. My Questions
#1 Will my logic yield me any favorable benefits based on the high number of Google users vs Bing users
#2 Should Bing favor a particular keyword with high search traffic compared to Google, is there a fear that creating a 'seo user friendly website page' could dilute link juice based on the high Google users. Any other useful advice would be welcome. Regards Mark0 -
GA Goal Tracking for Proactive Chat
Hi all, Just wondering whether anyone knows how I'd be able to track Proactive Chats as a goal in Google Analytics? So when someone visits our site, and we proactively contact them by initiating a chat (rather than a reactive chat where the visitor initiates it). Thanks!
Reporting & Analytics | | AdrianCordiner0 -
GA: How can non related kws show up in the organic report?
Hi mozzers, I have a site A: www.example.com (with its own branded kws) SiteB: subdomain.example.com Site A and B are related and belong to the same company. Site B was released a couple months ago. ISSUE: I have noticed branded kws from Site A showing up on Site B's GA which doesn't make any sense. I try to make searches in the SE with those kws and not a single search showed the Site B(subdomain). What is weird is that 2 months ago had a an issue with bounce rate on site B showing a 0% bounce rate, then I discovered that we had 2 GATC on site, removed the extra code and bounce was back to normal. Since then I have seen a rise of branded kws from Site A to Site B. Can someone help me here figuring out what is wrong? Thanks
Reporting & Analytics | | Ideas-Money-Art0 -
Having issues with pivot tables in GA
For the past three days, I've been trying to use pivot tables on a couple of reports, most importantly I'm trying to use a pivot table on the All Pages report. I'd like to pull it for a year so I can see what our traffic sources are for top pages. I keep getting an error in Google Analytics that says, "Resource is Not Available. Please Try Again Later." See attached image. I've condensed my date range to a month, just in case a year's data was too much and I still get the error. I'm unable to use pivot tables in ANY report, without getting this message. Is anyone else having issues?EgZ25
Reporting & Analytics | | Aggie1