How is Google determining location for geotargeting
-
Hello,
I have a question related to Geotargeting.
Let's suppose I have a website: mysite.co.uk
As far as I understand Google will consider this site targeted for the UK and will appear on searches preferentially from the UK.What happen now if I have a person located in Spain (with a Spanish IP) and searching in Google.co.uk. Will mysite.co.uk still appear in searches?
What are the factors that Google takes into account for Geotargeting?
Thank you
-
Hi Martijn, thank you for your answer. I am basically trying to decide if I should geo-target or language target a website.
From what I understand from your answer (correct if I am wrong), if I geo-target a website for the UK, it will appear in SERP optimally not only if the searcher IP belongs to the UK, but also if the search was done from google.co.uk outside the UK.
I need to get this right, since the market I am in is rather competitive
-
Good question, there are a lot of factors that Google is taking into account but overall the answer is that it's very likely that your site will still show up in other countries if it's related to the query of the user.
Google is looking at the location of the person doing the query but also at it's language. So if you're deep in Spain but still doing English queries a lot it will easily learn that you're probably interested in English sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirection problem - Major lose of ranking in Google Search results
301 redirection problem - Major lose of ranking in Google Search results
International SEO | | AviramAdar
(site was almost completely removed from google search results) Hello,
I had a website ('DayUse' style) with the following url:
https://www.roomsindex.co.il/ Couple of days ago, I've made a 301 redirection to:
https://www.hour.co.il/ The redirection was made on 2 levels:
1. Server side- on htaccess file.
2. Google Search Console - Change of address page. Bare in mind the following things: The site's structure (url addresses) & the code hasn't changed (for sure). Both redirections are 100% valid (for sure). All the website pages were indexed (for sure). There isn't a penalty on any of the above domains (for sure). The website was almost completely removed from Google search results. For example: Before the redirection the website was ranked 10 in my main keyword "Rooms by hour" (translation from Hebrew), now the website removed. Also, the website removed from almost all the search terms it was ranked before. My question is, off course, WHY???
By the details on the following page, a proper 301 redirection shouldn't cause to such page ranking loss (As I mentioned- It almost completely disappeared)... https://support.google.com/webmasters/answer/6033049?utm_source=wnc_807001&utm_medium=gamma&utm_campaign=wnc_807001&utm_content=msg_914100&hl=en-IL search-console-change-of-address.png0 -
Web Site Migration - Time to Google indexing
Soon we will do a website migration .com.br to .com/pt-br. Wi will do this migration when we have with lower traffic. Trying to follow Google Guidelines, applying the 301 redirect, sitemap etc... I would like to know, how long time the Google generally will use to transfering the relevance of .com.br to .com/pt-br/ using redirect 301?
International SEO | | mobic0 -
How well does Google's "Locale-aware crawling by Googlebot" work?
Hello, In January of this year Google introduced "Locale-aware crawling by Googlebot." https://support.google.com/webmasters/answer/6144055?hl=e Google uses different crawl settings for sites that cannot have separate URLs for each locale. ......... This is basically for sites that dynamically render contend on the same URL depending on the locale and language (IP) of the visitor. If e.g. a visitor was coming from France, the targeted page would load in french. If a visitor was coming from the US the same page would load in English on the same URL. Does anyone have any experience with this setup and how well it works? How well do the different versions of a page get indexed, and how well do those pages rank? In the example above, does the french content get indexed correctly? Many thanks!
International SEO | | Veva0 -
Showing different content according to different geo-locations on same URL
We would like our website to show different content according to different Geo-locations (but in the same language). For example, if www.mywebsite.com is accessed from the US, it would show text (in English) appealing to North Americans, but, if accessed from Japan, it would show text (also in English) that appeals more to Japanese people. In the Middle East, we would like the website to show different images than those shown in the US and Asia. Our main concern is that we would like to keep the same URL. How will Google index these pages? Will it index the www.mywebsite.com (Japan version) in its Asia archives and the www.mywebsite.com (US version) in its North American archives? Will Google penalise us for showing different content across Geo-locations on the same URL? What if a URL is meant to show content only in Japan? Are there any other issues that we should be looking out for? Kindest Regards L.B.
International SEO | | seoec0 -
Google search cache points to and uses content from different url
We have two sites, 1 in new zealand: ecostore.co.nz and 1 in Australia: ecostoreaustralia.com.au Both sites have been assigned with the correct country in Webmaster tools Both site use the same urls structure and content for product and category pages Both sites run off the same server in the US but have unique ip adresses. When I go to google.com.au and search for: site:ecostoreaustralia.com.au I get results which google says are from the Australian domain yet on closer inspection it is actually drawing content from the NZ website. When I view a cached page the URL bar displays the AU domain name but on the page (in the top grey box) it says: _This is Google's cache of http://www.ecostore.co.nz/pages/our-highlights. _ Here is the link to this page: http://webcache.googleusercontent.com/search?q=cache:Zg_CYkqyjP4J:www.ecostoreaustralia.com.au/pages/our-highlights+&cd=7&hl=en&ct=clnk&gl=au In the last four weeks the ranking of the AU website has dropped significantly and the NZ site now ranks first in Google AU, where before the AU site was listed first. Any idea what is going wrong here?
International SEO | | ArchMedia0 -
How do you submit US based news on Google News US from the UK?
How do you go about submitting US news (based in the UK) to get indexed on Google News and show up in the US rather then the UK?
International SEO | | CameronT0 -
How to overcome server and WHOIS location
What if we published an address in the UK as the contact/WHOIS details but wanted to target the USA market? The server resides in the UK, the domain WHOIS resides in the UK - but what are the best methods to target the US search market? The domain is a .com domain.
International SEO | | Peter2640 -
Is duplicate content really an issue on different International Google engines?
i.e. Google.com v.s. Google.co.uk This relates to another question I have open on a similar issue. So if I open the same e-commerce site (virtually) on company.com and company.co.uk, does Google really view that as duplicate content? I would be inclined to think they have that figured out but I havent had much experience with international SEO...
International SEO | | BlinkWeb0