Are links from inside duplicate content on a 3rd party site pointing back to you worthwhile.
-
In our niche there are lots of specialist 'profile / portfolio' sites were we can upload content (usually project case studies. These are often quite big and active networks and can drive decent traffic and provide links from high ranking pages.
The issue im a bit stuck on is - because they are profile / portfolio based usually its the same content uploaded to each site. But im beginning to get the feeling that these links from within duplicate content although from high ranking sites are not having an effect.
Im about to embark on a campaign to re rewrite each of our portfolio items (each one c. 400 words c. 10 times) for each different site, but before i do i wandered if any one has had any experience / a point of view on with wether Google is not valuing links from within duplicate content (bare in mind these arnt spam sites, and are very reputable, mainly because once you submit the content it gets reviewed prior to going live). And wether a unique rewrite of the content solves this issue.
-
Thanks Andy,
This is very interesting, regarding editorial earned content vs self posted content, its self posted content although its vetted by moderators prior to going live so its not an 'article submission site'. The majority of the sites range for pr7-4 and its not uncommon for the actual article or profile pages to have a pr2.
Regarding finding additional link opportunities, this is only a small part of our outreach and along side this we have lots of earned editorial on our projects, although that too is often re used content as we are in fortunate position that our content is often very well received, often republished 100's of times due to a mixture of outreach and from there it going viral within the niche, which makes it hard to scale to every piece of content being unique.
Is it the consensus that Google can evaluate wether a site is purely editorial or user submitted content ?
-
...im beginning to get the feeling that these links from within duplicate content although from high ranking sites are not having an effect
You are probably quite right. It doesn't sound like editorial content and the fact it is duplicated over a number of sites, only lessens any benefits you might be getting.
Without knowing what the sites are, it's difficult to give you a true judgement on what (if anything) they are doing or have the capability of doing, even after a re-written profile.
I would be looking for additional opportunities where linkbuilding is concerned. Don't put all your eggs in one basket, springs to mind - or even 10 baskets!
Look at the links that are coming back. They are from within content that you have written and not really something that was 'gained'. How are your competitors gaining links?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would there be any benefit to creating multiple pages of the same content to target different titles?
Obviously, the duplicated pages would be canonical, but would there be a way of anchoring a page land by search term entry? For example: If you have a site that sells cars you could use this method but have a page that has (brand) cars for sale, finance options, best car for a family, how far will the (brand) car go for on a full tank and so on? Then making all the information blocks h2's but using the same H2s for the duplicated page titles. Then it gets complicated, If someone searches "best car for a family" and the page title for the duplicated page is clicked how would you anchor this user to the section of the page with this information? Could there be a benefit to doing this or would it just not work?
Algorithm Updates | | Evosite10 -
Is it a good idea to 301 redirect one same niche site towards another site for seo benefit
Hello friends, I have 2 android niche sites, one site is running on a technology dropped domain i catch 1 year ago it has, almost 400+ domains linking to different parts of the site, the other one i established from scratch and both are running from jan 2015. Now i want to redirect first site which already has 400 links pointing towards it to the home page of my 2nd android site. Is it a good idea to do so and does it give any boost in terms of seo?
Algorithm Updates | | RizwanAkbar0 -
Does Link Exchanges and Reciprocal Links Is Dead - Now Days ?
Hello, As we know randfish Rand discusses the egress of old link building practices and the ingress of new (old) link _earning _strategies, Rand has also discussed on Link Exchanges and Reciprocal Links, I have few questions which r related to Link Exchanges and Reciprocal Links. Few Question **1) Does Now Days Reciprocal Links Are Important Or Not For Link Building Strategies. ** ** 2) Webmaster Has To Perform Reciprocal Links Or Not.** 3) Can Reciprocal Links Boost Search Engine Ranking. 4) Does Reciprocal Links Has Negative Impact On Search Engine. Regards,
Algorithm Updates | | sumit60
Sumit0 -
Should I use canonical tags on my site?
I'm trying to keep this a generic example, so apologies if this is too vague. On my main website, we've always had a duplicate content issue. The main focus of our site is breaking down to specific, brick and mortar locations. We have to duplicate the description of product/service for every geographic location (this is a legal requirement). So for example, you might have the parent "product/service" page targeting the term, and then 100's of sub pages with "product/service San Francisco", "product/service Austin", etc. These pages have identical content except for the geographic location is dynamically swapped out. There is also additional useful content like google map of area, local resources, etc. As I said this was always seen as an SEO issue, specifically you could see in the way that googlebot would crawl pages and how pagerank flowed through the site that having 100's of pages with identical copy and just swapping out the geographic location wasn't seen as good content, however we still always received traffic and conversions for the long tail geographic terms so we left it. Las year, with Panda, we noticed a drop in traffic and thought it was due to this duplicate issue so I added canonical tags to all our geographic specific product/service pages that pointed back to the parent page, that seemed to be received well by google and traffic was back to normal in short order. However, recently what I notice a LOT in our SERP pages is if I type in a geographic specific term, i.e. "product/service san francisco", our deep page with the canonical tag is what google is ranking. Google inserts its own title tag on the SERP page and leaves the description blank as it doesn't index the page due to the canonical tag on the page. Essentially what I think it is rewarding is the site architecture which organizes the content to the specific geo in the URL: site.com/service/location/san-francisco. Other than that there is no reason for it to rank that page. Sorry if this is lengthy, thanks for reading all of that! Essentially my question is, should I keep the canonical tags on the site or take them off since Google insists on ranking the page? If I am ranking already then the potential upside to doing that is ranking higher (we're usually in the 3-6 spot on the result page) and also higher CTR because we can get a description back on our resulting page. The counter argument is I'm already ranking so leave it and focus on other things. Appreciate your thoughts on this!
Algorithm Updates | | edu-SEO0 -
Mobi sites and sitemaps
Hi all, How does should one treat mobi sites which have a separate set of files to the main site - with regards to the sitemap? Doe we tell Google about them?
Algorithm Updates | | gazza7770 -
Any way to tell if a link has been devalued?
I have some listings in lawyer directories some of which have very hig PR , links, traffic, etc. For example, www.nolo.com, I know that Google has more or less recently devalued a lot of directory links. I would assume that a monster site like nolo would not be one of those, but does anyone know any way to tell? Paul
Algorithm Updates | | diogenes0 -
Are you seeing changes in your sites today? Panda 2.2?
I've heard rumblings of some Panda sites recovering in the last few days and wondered if the talked about Panda 2.2 has been rolled out. My own site (which actually had a significant boost after Panda) has seen a significant increase in traffic today (started about noon EST yesterday) and a nice increase in Adsense revenue as well. How are your sites doing?
Algorithm Updates | | MarieHaynes1