Backlink from High DA but low PA

[Kashif-Amin]

Hi,

Which back link has more value;

1. Backlink from High DA and low PA.

2. Backlink from High PA and Low DA

Thanks

[rjonesx. 0]

I think it is important here to note something that is a bit of a misnomer in the industry.

Page Authority (PA) and Domain Authority (DA) are NOT measures of how much a page or domain will benefit you were you to receive a link from it. They are machine-learned keyword-agnostic predictive metrics for rankings. That is to say, a high DA domain or high PA domain are more likely to rank, but they are not necessarily more likely to help your site rank were you to acquire a link from that site.

We know that the most important raw metric still continues to be the number of root linking domains. We also know that nearly all published link graph calculations look at metrics like the number of links per page to divide link value passed from one page to another. Subsequently, the actual value you get from a link can be wildly different than the PA or DA might suggest.

I would take a different approach altogether. If you spend even a second considering whether to get a link or not because of its PA or DA, you have wasted that second. While using PA, DA, MozTrust or MozRank to sort opportunities might be useful if automated and asynchronous, you should never stop and sweat whether it is worth going after a link. Of course it is. Get that link. Go get it now.

Happy link hunting

[ClaytonJ]

Kashif

I suggest you may be missing a key point we were trying to make, apologies if I am being blunt.

Topical relevance is integral to long term sustained ranking success. So forget DA & PA for a second. If your keyword is Travel Insurance then a 90 DA & 1 PA link from a Travel Company is an awesome link, especially with some great anchor text.  5 gold stars.

However a link from a company selling pool tables with a DA 20 PA 24 is not usually overly helpful.

So look for not only the DA & PA look for relevance to your website, anchor text... etc. there are alot more factors than just DA & PA. Play with majestic or open site explorer a little more. All good.

Hope that assists.

[Kashif-Amin]

Hi,

What i am getting here is ;

Link with DA=20 & PA=24 is better than that of a link having DA=90 & PA=1 .

[Martijn_Scheijbeler]

Agree with John, you still want a link from the New York Times with it's crazy Domain Authority but as the page itself probably would have a very low Page Authority it still wouldn't make sense.

[ClaytonJ]

It is not as simple as that.  Trust flow, and the nature of the citation is also v important. Is the link relevant? If you had to choose one, perhaps DA but I find that a high DA and low PA, usually means it is not a site worth considering.

The questions should be does the site, help drive traffic? is it relevant... etc.

Hope that assists.