Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Backlink from High DA but low PA

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Backlink from High DA but low PA

    On-Page Optimization
    4
    6
    6765
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Kashif-Amin
      Kashif-Amin last edited by

      Hi,

      Which back link has more value;

      1. Backlink from High DA and low PA.

      2. Backlink from High PA and Low DA

      Thanks

      1 Reply Last reply Reply Quote 0
      • rjonesx. 0
        rjonesx. 0 last edited by

        I think it is important here to note something that is a bit of a misnomer in the industry.

        Page Authority (PA) and Domain Authority (DA) are NOT measures of how much a page or domain will benefit you were you to receive a link from it. They are machine-learned keyword-agnostic predictive metrics for rankings. That is to say, a high DA domain or high PA domain are more likely to rank, but they are not necessarily more likely to help your site rank were you to acquire a link from that site.

        We know that the most important raw metric still continues to be the number of root linking domains. We also know that nearly all published link graph calculations look at metrics like the number of links per page to divide link value passed from one page to another. Subsequently, the actual value you get from a link can be wildly different than the PA or DA might suggest.

        I would take a different approach altogether. If you spend even a second considering whether to get a link or not because of its PA or DA, you have wasted that second. While using PA, DA, MozTrust or MozRank to sort opportunities might be useful if automated and asynchronous, you should never stop and sweat whether it is worth going after a link. Of course it is. Get that link. Go get it now.

        Happy link hunting 🙂

        1 Reply Last reply Reply Quote 5
        • ClaytonJ
          ClaytonJ last edited by

          Kashif

          I suggest you may be missing a key point we were trying to make, apologies if I am being blunt.

          Topical relevance is integral to long term sustained ranking success. So forget DA & PA for a second. If your keyword is Travel Insurance then a 90 DA & 1 PA link from a Travel Company is an awesome link, especially with some great anchor text.  5 gold stars.

          However a link from a company selling pool tables with a DA 20 PA 24 is not usually overly helpful.

          So look for not only the DA & PA look for relevance to your website, anchor text... etc. there are alot more factors than just DA & PA. Play with majestic or open site explorer a little more. All good.

          Hope that assists.

          1 Reply Last reply Reply Quote 2
          • Kashif-Amin
            Kashif-Amin @Martijn_Scheijbeler last edited by

            Hi,

            What i am getting here is ;

            Link with DA=20 & PA=24 is better than that of a link having DA=90 & PA=1 .

            1 Reply Last reply Reply Quote 0
            • Martijn_Scheijbeler
              Martijn_Scheijbeler last edited by

              Agree with John, you still want a link from the New York Times with it's crazy Domain Authority but as the page itself probably would have a very low Page Authority it still wouldn't make sense.

              Kashif-Amin 1 Reply Last reply Reply Quote 0
              • ClaytonJ
                ClaytonJ last edited by

                It is not as simple as that.  Trust flow, and the nature of the citation is also v important. Is the link relevant? If you had to choose one, perhaps DA but I find that a high DA and low PA, usually means it is not a site worth considering.

                The questions should be does the site, help drive traffic? is it relevant... etc.

                Hope that assists.

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • DigitalProgress

                  Should I Change My Blog Permalinks to Remove The Date

                  page url

                  Hi All Thank you in advance for any help. Last year a website was moved to multisite and the permalinks for the blog posts were changed to include a category, the year, the month and day. As a result most of the page URL's are flagged as too long. A number of the pages are receiving good traffic, so my question is whether just to leave them as they are or to change the permalinks? My gut feeling is to take the short term hit and change the permalinks, but I thought I'd take the advice of the forum before doing so. Many Thanks

                  On-Page Optimization | | DigitalProgress
                  2
                • laurentjb

                  How do I carry out a redirect? Is there a code I need to use?

                  redirect redirect chain

                  How do I carry out a redirect? Is there a code I need to use? Thank you in advance.

                  On-Page Optimization | | laurentjb
                  0
                • laurentjb

                  Should I redirect or add content, to 47 Pages?

                  redirect redirects

                  We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this? I'm I right in thinking I have 2 options? Either add new content or redirect the page? Thanks in advance 🙂

                  On-Page Optimization | | laurentjb
                  1
                • Htdbf

                  Seeking Advice on Improving On-Page SEO for my Website

                  seo onpage seo search engine optimisation

                  I'm looking for some expert advice on improving the on-page SEO for my website, CCTV Camera Installation. Despite following best practices, I feel that my site isn't performing as well as it could be in search engine rankings. Here are a few specific areas where I'd appreciate some guidance: Content Optimization: I've ensured my content is keyword-rich and valuable to my audience. Are there any advanced techniques or tools that can help further optimize my content? Meta Tags and Descriptions: I've written unique meta titles and descriptions for each page, but I'm unsure if they're as effective as they could be. What are some tips for crafting compelling meta tags that improve click-through rates? Internal Linking: I've set up a basic internal linking structure. How can I enhance this to better distribute link equity and improve user navigation? Page Load Speed: While my site's load speed is decent, I'm aware that even minor improvements can have a significant impact on SEO. Are there any specific optimizations or tools you recommend for speeding up my website? Technical SEO: I've covered the basics like XML sitemaps and robots.txt files. Are there any advanced technical SEO practices that I should be aware of? Here is the link to my website for your reference: https://www.acssllc.ae/ Thank you in advance for your help! Best regards,
                  Israr Khan

                  On-Page Optimization | | Htdbf
                  0
                • sarahwalsh

                  On-page SEO

                  onpage

                  This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?

                  On-Page Optimization | | sarahwalsh
                  1
                • RyanAmin

                  Does DA/PA have any effect on rankings?

                  I have seen many people are concerned about increasing DA and PA of their websites. While I am very curious why do people focus on increasing DA and PA? Does DA and PA effect the rankings of the website? Because I have recently launched my website regarding men beard trimmer and it is ranking on 1st page but not on number 1 position. Will increasing DA/PA of the site help me in occupying 1st position?

                  On-Page Optimization | | RyanAmin
                  0
                • BeautyStop

                  Changing Link Title Tags & Backlinks

                  On 4/19/12 I began changing the link title tags in an effort to further optimize my website. I thought they were excessively long and it would be beneficial to make them more concise. On 4/26/12 my website traffic began to fall drastically and I'm not sure if it is from google's penguin update or from changing the link title tags. I started looking into the sudden drop of traffic and realized that when I run the site explorer tool on all of the pages I changed, the URL is redirecting. It appears that the backlinks are not passing through to the new URL. Before I Changed the Link Title Tag: http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Professional-Hair-Clippers-s%2F102150.htm **After I Changed the Link Title Tag: ** http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Clippers-s%2F102150.htm So my questions are: The above example shows that the old title tag (www.beautystoponline.com/Andis-Professional-Hair-Clippers-s/102150.htm) has 43 backlinks and the new one (www.beautystoponline.com/Andis-Professiona-Hair-Clippers-s/102150.htm) has 0. Will the links eventually be attributed to the new URL. I understand that the user will still be directed to my website they click the any of the backlinks, but will the link juice pointing the old URL pass through the new one? Would it be better, in the long run, to continue optimizing the link title tags.

                  On-Page Optimization | | BeautyStop
                  0
                • jonigunneweg

                  Prevent link juice to flow on low-value pages

                  Hello there! Most of the websites have links to low-value pages in their main navigation (header or footer)... thus, available through every other pages. I especially think about "Conditions of Use" or "Privacy Notice" pages, which have no value for SEO. What I would like, is to prevent link juice to flow into those pages... but still keep the links for visitors. What is the best way to achieve this? Put a rel="nofollow" attribute on those links? Put a "robots" meta tag containing "noindex,nofollow" on those pages? Put a "Disallow" for those pages in a "robots.txt" file? Use efficient Javascript links? (that crawlers won't be able to follow)

                  On-Page Optimization | | jonigunneweg
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.