Backlink from High DA but low PA
-
Hi,
Which back link has more value;
1. Backlink from High DA and low PA.
2. Backlink from High PA and Low DA
Thanks
-
I think it is important here to note something that is a bit of a misnomer in the industry.
Page Authority (PA) and Domain Authority (DA) are NOT measures of how much a page or domain will benefit you were you to receive a link from it. They are machine-learned keyword-agnostic predictive metrics for rankings. That is to say, a high DA domain or high PA domain are more likely to rank, but they are not necessarily more likely to help your site rank were you to acquire a link from that site.
We know that the most important raw metric still continues to be the number of root linking domains. We also know that nearly all published link graph calculations look at metrics like the number of links per page to divide link value passed from one page to another. Subsequently, the actual value you get from a link can be wildly different than the PA or DA might suggest.
I would take a different approach altogether. If you spend even a second considering whether to get a link or not because of its PA or DA, you have wasted that second. While using PA, DA, MozTrust or MozRank to sort opportunities might be useful if automated and asynchronous, you should never stop and sweat whether it is worth going after a link. Of course it is. Get that link. Go get it now.
Happy link hunting
-
Kashif
I suggest you may be missing a key point we were trying to make, apologies if I am being blunt.
Topical relevance is integral to long term sustained ranking success. So forget DA & PA for a second. If your keyword is Travel Insurance then a 90 DA & 1 PA link from a Travel Company is an awesome link, especially with some great anchor text. 5 gold stars.
However a link from a company selling pool tables with a DA 20 PA 24 is not usually overly helpful.
So look for not only the DA & PA look for relevance to your website, anchor text... etc. there are alot more factors than just DA & PA. Play with majestic or open site explorer a little more. All good.
Hope that assists.
-
Hi,
What i am getting here is ;
Link with DA=20 & PA=24 is better than that of a link having DA=90 & PA=1 .
-
Agree with John, you still want a link from the New York Times with it's crazy Domain Authority but as the page itself probably would have a very low Page Authority it still wouldn't make sense.
-
It is not as simple as that. Trust flow, and the nature of the citation is also v important. Is the link relevant? If you had to choose one, perhaps DA but I find that a high DA and low PA, usually means it is not a site worth considering.
The questions should be does the site, help drive traffic? is it relevant... etc.
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My DA keeps going up, by my rankings keep falling.
Hi, I manage a few clients, but the one that is in reference to this question is a local law firm. They blog on a regular basis and we continue to monitor for and delete any negative backlinks. Their domain authority keeps rising, but they continue to lose rankings for tracked keywords. Has anyone else faced a similar situation? Does anyone one know what is causing this or what I can do to combat it? Thanks,
On-Page Optimization | | GavinAdv0 -
Is it safe to add a Backlink on all pages on another website?
I got a few old websites and I would like to add a do-follow backlink on all pages linking to a new website. Is this SEO safe to do so?
On-Page Optimization | | hakhan2010 -
Google search result dramatically dropped with drop in DA.
It looks like on 11/13 by site traffic dropped by like 75% and it just happens to coincide with the MOZ DA dropping to. Anyone else see this?
On-Page Optimization | | Motom70 -
Higher PA and DA but lower ranking?
I am having problem with my product pages not ranking as high as I would expect them to be. http://i.imgur.com/z3aTwUG.png (or see attachement) This is an example. The fact that competitor C is on position 4 stupifies me. At what areas should I be looking? z3aTwUG.png
On-Page Optimization | | Entertainment0 -
Low quality links
I remember finding a tutorial on MOZ about how to remove low quality links. But i cant find it now. can someone help?
On-Page Optimization | | kevinbp0 -
Backlink URL: With or Without WWW?
When it comes to backlinks. Does it matter with or without WWW? For example my website is without WWW and I backlink with WWW, will it still affect my website rank?
On-Page Optimization | | Japracool0 -
Get the startpage rank high for one word
Hi, This has maybe been asked many times. I wonder for example how our website www.hardtours.se can receive higher ranking for the word "hardstyle". Our competitor has "hardstyle" in the webadress and it feels useless to compete with them since it feels that having the name in the www adress is to hard to compete with. Or am i wrong?
On-Page Optimization | | Zacay0 -
Added some meta titles and keywords but my rankin went down why? Should I undo so I can rank high again.
I recently did some SEO optimization to my site and added keywords and meta titles etc..I was ranked #7 and thought I would go up a little but instead I went down to #20. Should I undo what I did to rank high again?
On-Page Optimization | | teachcsg0