SEO problems with PR Newswires
-
Just been investigating PR newswires for the first time (despite having worked in PR for over a decade!)
One of my clients has asked my to send out a news release via a newswire of my choice. I will not be posting the news release on my client's website, to avoid the most obvious duplication issue.
Has anyone had SEO probs from newswires though? I just saw one which offered: "Minimum guaranteed number of media websites on which your release is posted" alarm bells!
-
I've investigated a huge list of newswires. I really like the look of a couple of heavily business oriented wires - very regulated and unspammy, so for business stories I will be using those. I found one newswire which is very aware of the SEO implications of too much syndication to awful sites - they appear only to syndicate to a handful of reasonable quality sites. Others do much heavier syndication. I will stick with the 3 that appear to be safest for now...
-
I've investigated a huge list of newswires. I really like the look of a couple of heavily business oriented wires - very regulated and unspammy, so for business stories I will be using those. I found one newswire which is very aware of the SEO implications of too much syndication to awful sites - they appear only to syndicate to a handful of reasonable quality sites. Others do much heavier syndication. I will stick with the 3 that appear to be safest for now...
-
This was interesting http://searchengineland.com/how-prweb-helps-distribute-crap-into-google-news-sites-140597 - I think there's a level of nervousness about what happens further down the line. Interesting times. Think I will hang fire for the time being, and explain the issues to my client.
Thanks for useful feedback guys - appreciated.
-
I'm still testing my release I sent out in November. Some observations:
- Stable traffic of 10-15 visitors each day directly from the PR site where the release was done
- Incoming do-follow links from HIGHLY reputable newspapers (syndicated though, not reporters)
- Ranking increased for the two keywords included in the release
I did not see any negative effect ... yet.
If I do, I'll let you know.
Anyone else has done a test like that recently? Please share
-
"Minimum guaranteed number of media websites on which your release is posted" alarm bells!"
Not necessarily an "Alarm Bell" on its own, as that really is all syndication is technically -
BUT what this probably means is a HUGE group of websites that just dynamically place any niche relevant content on the sites of that niche. It is most usually all no follow, so penalties would not be felt - but results might not be felt as well. (Unless it is real news and you are just trying to gain exposure and traffic)
I am not the biggest fan of online press releases so I am probably jaded, but from an SEO standpoint it is not necessarily an alarm bell for something bad. It just means your content will be automatically accepted on the distribution partner sites (as long as it passes quality checks for most reputable release agencies)
Shane
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is Important? Backlinks or Internal Links? For SEO purpose.
Which is Important? Backlinks or Internal Links? For SEO purpose.
White Hat / Black Hat SEO | | BBT-Digital0 -
SEO companies that own linking properties
Hi everyone, I do some SEO work for a personal injury attorney, and due to his profession, he gets cold-called by every digital marketing company under the sun. He recently got called by a company that offers packages that include posting in multiple directories (all on domains they own), creating subdomains for search listings, and PR services like writing and distributing press releases for distribution to multiple media outlets. The content they write will obviously not be local. All this and more for less than $500 a month! I'm curious if any of you have any experience with companies like this and whether you consider them black hat. I realize I'm asking you to speculate on a very broad description of what they offer, but their linking strategies sound risky to me. What experiences have you had with companies like this? Do you know anyone who has ever gotten a penalty using these tactics? Thanks, in advance, for sharing your thoughts.
White Hat / Black Hat SEO | | ptdodge0 -
A doorway-page vendor has made my SEO life a nightmare! Advice anyone!?
Hey Everyone, So I am the SEO at a mid-sized nationwide retailer and have been working there for almost a year and half. This retailer is an SEO nightmare. Imagine the worst possible SEO nightmare, and that is my unfortunate yet challenging everyday reality. In light of the new algorithm update that seems to be on the horizon from Google to further crack down on the usage of doorway pages, I am coming to the Moz community for some desperately needed help. Before I was employed here, the eCommerce director and SEM Manager connected with a vendor that told them basically that they can do a PPC version of SEO for long-tail keywords. This vendor sold them on the idea that they will never compete with our own organic content and can bring in incremental traffic and revenue due to all of this wonderful technology they have that is essentially just a scraper. So for the past three years, this vendor has been creating thousands of doorway pages that are hosted on their own server but our masked as our own pages. They do have a massive index / directory in HTML attached to our website and even upload their own XML site maps to our Google Web Master Tools. So even though they “own” the pages, they masquerade as our own organic pages. So what we have today is thousands upon thousands of product and category pages that are essentially built dynamically and regurgitated through their scraper / platform, whatever. ALL of these pages are incredibly thin in content and it’s beyond me how Panda has not exterminated them. ALL of these pages are built entirely for search engines, to the point that you would feel like the year was 1998. All of these pages are incredibly over- optimized with spam that really is equivalent to just stuffing in a ton of meta keywords. (like I said – 1998) Almost ALL of these scraped doorway pages cause an incredible amount of duplicate content issues even though the “account rep” swears up and down to the SEM Manager (who oversees all paid programs) that they do not. Many of the pages use other shady tactics such as meta refresh style bait and switching. For example: The page title in the SERP shows as: Personalized Watch Boxes When you click the SERP and land on the doorway page the title changes to: Personalized Wrist Watches. Not one actual watch box is listed. They are ALL simply the most god awful pages in terms of UX that you will ever come across BUT because of the sheer volume of this pages spammed deep within the site, they create revenue just playing the odds game. Executives LOVE revenue. Also, one of this vendor’s tactics when our budget spend is reduced for this program is to randomly pull a certain amount of their pages and return numerous 404 server errors until spend bumps back up. This causes a massive nightmare for me. I can go on and on but I think you get where I am going. I have spent a year and half campaigning to get rid of this black-hat vendor and I am finally right on the brink of making it happen. The only problem is, it will be almost impossible to not drop in revenue for quite some time when these pages are pulled. Even though I have helped create several organic pages and product categories that will pick-up the slack when these are pulled, it will still be awhile before the dust settles and stabilizes. I am going to stop here because I can write a novel and the millions of issues I have with this vendor and what they have done. I know this was a very long and open-ended essay of this problem I have presented to you guys in the Moz community and I apologize and would love to clarify anything I can. My actual questions would be: Has anyone gone through a similar situation as this or have experience dealing with a vendor that employs this type of black-hat tactic? Is there any advice at all that you can offer me or experiences that you can share that can help be as armed as I can when I eventually convince the higher-ups they need to pull the plug? How can I limit the bleeding and can I even remotely rely on Google LSI to serve my organic pages for the related terms of the pages that are now gone? Thank you guys so much in advance, -Ben
White Hat / Black Hat SEO | | VBlue1 -
Active Rain and SEO
I have been an active rain member for a long time. When I check my web site I can not find any links from Active Rain. I just updated my Active Rain profile and upgraded to their paid subscription. Can you tell me if this blog is creating a follow link back to my web site at www.RealEstatemarketLeaders.com the blog on active rain is here. at http://activerain.trulia.com/blogsview/4529309/hud-homes-for-sale-in-tri-cities-wa
White Hat / Black Hat SEO | | Brandon_Patton0 -
What if White Hat SEO does not get results?
If company A is paying 5k a month and some of that budget is buying links or content that might be in the gray area but is ranking higher than company B that's following the "rules" and paying the same but not showing up at all, what's company B suppose to do?
White Hat / Black Hat SEO | | EmarketedTeam2 -
How do you remove unwanted links, built by your previous SEO company?
We dropped significantly (from page 1 for 4 keywords...to ranking over 75 for all) after the Penguin update. I understand trustworthy content and links (along with site structure) are the big reasons for staying strong through the update...and those sites that did these things wrong were penalized. In efforts to gain Google's trust again, we are checking into our site structure and making sure to produce fresh and relevant content on our site and social media channels on a weekly basis. But how do we remove links that were built by our SEO company, those of which could be untrustworthy/irrelevant sites with low site rankings? Try to email the webmaster of that site (using data from Open Site Explorer)?
White Hat / Black Hat SEO | | clairerichards0 -
Mobile SEO best practices : Should my mobile website be located at m.domain.com or domain.com/mobile?
I'd like to know if there's any difference between using m.domain.com/pages or domain.com/mobile/pages for a mobile website? Which one is better? Why? Does Google treat the two differently? As you can see, I'm new to this! This is my first time working on a mobile website, so any links/resources would be highly appreciated. Thanks!
White Hat / Black Hat SEO | | GroupeDSI0 -
Here's some more proof white hat SEO works
I guess this is the most logical place to share this with you. I do SEO for many sites. I've recently been focusing on two in particular for the same client. We used Netfirms SEO services to get links--he insisted--which basically consists of writing articles in broken English and placing them all over blog networks with our desired anchor text. On the other site, I simply refused to employ those services. This was the client's main site, and was way too important to mess around with. I built links myself, the legit way. Long story short, for months I watched the shady, black hat site climb and climb in the SERPs, while the white hat one kept falling. This morning, I checked my SEOmoz campaigns and my white hat site went from #8 to #2 and my black hat site went from page 2 to no longer being in the top 50. Just another example of what's been happening with Google lately and how great it is. Interestingly, the black hat site never got a warning in GWT about buying links. Now I just have to figure out a way to break the news to my boss and tell him I told him so without actually using those words.
White Hat / Black Hat SEO | | UnderRugSwept5