Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Should brand/company be included in meta title?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should brand/company be included in meta title?

    Intermediate & Advanced SEO
    3
    3
    2134
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • seoman10
      seoman10 last edited by

      Is there any point/benefit/requirement in using brand/company name in the meta title, I realise search engines like Google prefer brand focused pages, However it is unlikely that someone would be including the company in our search terms.

      Any thoughts?

      1 Reply Last reply Reply Quote 0
      • Chemometec
        Chemometec last edited by

        Hi,

        There is no right and wrong answer on your question.

        I would definitely recommended to use brand name in meta tittles for brand recognition. If potential visitors start seeing your brand name in search results, than see it somewhere across social networks or PPC ads, there is high possibility for them to remember your brand and eventually click to see what is it all about.

        Ofcourse you should concentrate more on relevant keywords, but if you have enough space i don't see a reason not to include it on the end of a string. If your brand is well known or stand for quality, than including the brand name in meta tittle adds value to your search snippet. But, if it is not well known, you are on a good track for it to become well known 🙂

        f.x  Black leather jackets for woman | Brand Name

        Regards,

        Dusan

        • meaning if you sell pencils and your brand name is XYZ
        1 Reply Last reply Reply Quote 0
        • Tymen
          Tymen last edited by

          Hi Seoman,

          I wouldnt use the brandname too often. I myself have it in the PageTitle so it comes with all subpages automatically. Too also use it in the metatitle is than not needed in my opinion. That works for me.

          Good luck!

          Tymen

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Choice

            How does Google handle fractions in titles?

            Which is better practice, using 1/2" or ½"? The keyword research suggests people search for "1 2" with the space being the "/". How does Google handle fractions? Would ½ be the same as 1/2?

            Intermediate & Advanced SEO | | Choice
            2
          • ds9.tech

            Ogranization Schema/Microformat for a content/brand website | Travel

            Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?

            Intermediate & Advanced SEO | | ds9.tech
            0
          • JamesHancocks1

            Disallow: /jobs/? is this stopping the SERPs from indexing job posts

            Hi,
            I was wondering what this would be used for as it's in the Robots.exe of a recruitment agency website that posts jobs. Should it be removed? Disallow: /jobs/?
            Disallow: /jobs/page/*/ Thanks in advance.
            James

            Intermediate & Advanced SEO | | JamesHancocks1
            0
          • BeckyKey

            Sitelinks to Sister Companies

            Hi We have a number of sister companies and link to them via a drop down in the footer - are these links as dangerous as anchor text links?

            Intermediate & Advanced SEO | | BeckyKey
            0
          • tarafaraz

            Putting Dates In Title Tag

            Hi, I have a site were I write previews for sports match ups.  I notice when I don't put the date in the title I rank much better for specific keywords.  I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways. The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate.  So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it.  Any tips or ideas on how to approach this issue best? Thanks!

            Intermediate & Advanced SEO | | tarafaraz
            1
          • MIGandCo

            Is it alright to repeat a keyword in the title tag?

            I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
            but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
            can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
            don't repeat the keyword. Here's an example: Current title:
            Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name What I am considering using as the optimized title:
            Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name Yes, I know both titles are longer than recommended. In both instances, only the company name gets
            truncated so I am not too worried about that. So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
            repeat keywords in a title tag or is it alright when it makes sense to do so?

            Intermediate & Advanced SEO | | MIGandCo
            0
          • Travis-W

            Ending URLs in .html versus /

            Hi there! Currently all the URLs on my website, even the home page, end it .html, such as http://www,consumerbase.com/index.html Is this bad?
            Is there any benefit to this? Should I remove it and just have them end with a forward slash?
            If I 301 redirect the old .html URLs to the forward slash URLs, will I lose PA? Thanks!

            Intermediate & Advanced SEO | | Travis-W
            0
          • UnderRugSwept

            /%category%/%postname%/ Permalink structure

            Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure. I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?

            Intermediate & Advanced SEO | | UnderRugSwept
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.