Location pages for Two location business
-
Hi friends,
I have a website with two brick and mortar locations. Right now I have both NAP's listed on every page on the sidebar and footer. I don't have either in schema format yet, as I don't know if I can have two schema's on the same page.
1. In the near future, I will be publishing pages for each individual location, but I want to keep the NAP of the other location on that page also, in case the visitor would prefer that location (they are only a few towns away from each other) Is that going to cause issues? Should I only have the NAP of that location? Which should I have schema data for?
2. Also, I have location pages for the surrounding cities, which we have added a Google Map with directions to the closest location, written directions, a few local reviews, and a paragraph about services. I want to publish these asap to rank in those ~10 other nearby locations. What NAP should I have on those pages? The closest location, or both?
3. Linking in the Google Local/My Business. I have verified both locations Google Local's, and I want to link them into the respective Two locations once published, but I want to do it properly. I read on one location seo article that I should change the website listed on the Google Local profile to the new url of that location, and link to the Google Local on that page. Is this correct? Which Google profile do I link to in the other location pages? or both?
-
Hey There!
This is the strategy I would recommend:
-
You have 2 locations. Put them in the masthead of the website to make that first glance impression that you've got 2 locations.
-
Build a landing page for each of the 2 locations and make the content on them unique and awesome, with the complete NAP in Schema at the top for just the correct location. I do not advise putting both locations on the 2 landings pages.
-
Don't put NAP on the landing pages for the non-physical locations, and be sure there is a genuine reason for the existence of these pages. Normally, location-less landing pages are built for service area businesses, not brick-and-mortar concerns. For example, it makes good horse sense for a plumber to explain that he services cities A, B, C and D, but for a dentist, saying that his customers may come to him from cities A,B,C and D is not really natural or helpful. Unless there is some genuine connection between the business and these surrounding cities, it would likely be better to focus on different types of content development that will make the site stronger rather than watering the site down with content that's a stretch in terms of usefulness. Please feel free to share further details about this, but normally, city landing pages of the type you are describing are best for SABs, not B&Ms, unless there is a strong connection between the business and some other city in which they are not located.
-
Put both locations, in Schema, in the footer and on the Contact page. Combined with the NAP in the masthead, this should address the need to be sure customers know you've got 2 locations.
-
Definitely do link all citations (including the GMB listing) to the right landing page for each of the 2 locations. Be consistent.
Hope this helps!
-
-
Hi Justin,
Don't sweat having the NAP of both locations on multiple pages if you don't mark those up with schema.org. FYI, multiple schema.org objects on a page is perfectly normal, even of the same type.
Be sure you have dedicated pages for each location, and on THOSE pages, mark the NAP up with schema. Then, in your Google My Business pages, you want to link to the specific location page that corresponds to the GMB page, NOT to your home page.
You can link back to the GMB page from the location-specific page on your website, or from all pages (e.g. in the footer).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Business Listing with no physical office location
Hey, everyone! As a business owner who works from home and doesn't have a physical office location. Is setting up a Google business listing without location going to hurt my local search ranking? Should I get a virtual office so I have a physical location? Thank you!! 😃
Local Listings | | ichorstudios0 -
Where does text in Google business listing description come from?
Had a question from a freelance project I'm working on and have to admit..I was stumped. When you Google the business "Salute Market Palm Beach Gardens", in the right sidebar there is a short description that reads "This patio bar serves small plates, wine & cocktails in a cozy space with an attached upscale deli." I have no idea where that text is coming from or where it is controlled..thoughts? Thanks! Ricky
Local Listings | | RickyShockley0 -
Hosting Plans that offer multiple servers in different locations?
Hoping that someone may be able to advise if they've come across a hosting plan that offers multiple server locations within 1 plan? ie. One in Australia and another one in UK for example?
Local Listings | | IsaCleanse0 -
Concerned about cannibalization for local SEO results. Should we move some of our location pages to a subdomain?
Currently we are providing local SEO recommendations for a well known pharmacy chain. Like most major brands they enjoy multiple organic (not just 3 pack results) listings when people search for local phrases such as "Dallas pharmacy clinics'". The issue is that all these listings are coming from the same domain page. We are seeing multiple listings both branded and non-branded search queries. Our concern is that Google will someday decide to choose one listing as the most authoritative and nix the rest of the local listings which will reduce their first page search engine saturation. To maintain first page saturation we are considering recommending to the client that they move some of their location listings
Local Listings | | RosemaryB
to a subdomain (different IP address) to avoid a Google "clean up". Please note that our client is certainly not using any "doorway" pages but some of these are very scarce on content. They do not have an issue with duplicate content either. By using subdomains could we help maintain our client's first page saturation? Any links to articles would be much appreciated.0 -
Creating a new Google local business page vs. adding additional locations to an existing Google business page?
We are a service company that both travels to customer locations and serves customers at our business location. The split is about 80/20 (travel vs. serve customers on location). We just opened up a new office in a city about 1 hour away from our main location. The question is, should we create a new business page and account on Google local or should we add the new location to our existing google local account? The new location has a separate website, phone number, email etc. My inclination is to create a new local business account/page on Google. Has anyone experimented with both solutions and tested which option creates more powerful local signals for ranking?
Local Listings | | Vspeed0 -
Google Plus Local - Business address, regions covered/served
Hi If you have a client whose business address is not the same as the regions they serve/cover then how do you set this up correctly in G+? So listing (& preferably website too via the G+ places connection & onpage local address schema) do help local search query listings in the target areas ? Also schema too if possible (i.e. how do you add areas/regions covered if outside of actual business address area) ? Is the only way round this to set up serviced/virtual office addresses in your target market regions ? Surely there's a way to have a business listed in areas outside of its actual address. Its a physical business but is not bricks & mortar beyond the admin office. All Best Dan
Local Listings | | Dan-Lawrence1 -
Map-pack results for multiple locations in the same city
We just started working with a local business with several offices across Virginia. All of their locations have G+ local pages, and all rank pretty well in map-pack results for their respective cities....except for one location. Two of their offices happen to be in the same city. One ranks well in the local pack, and the other one is totally buried. This is the only location that doesn't rank in the map-pack for its target local queries. This company still has a TON of work to do to clean-up their citations and improve their G+ local pages across all the locations, but I'm wondering if there are any best practices for handling two locations within the same city...we obviously want both offices to rank in the map-pack, and don't want to do anything that might hurt the one that is currently ranking well. I'm confident that generally cleaning up their profile across the board, and adding new citations for all locations would be beneficial, but would appreciate any suggestions or best practices for getting both locations in this one city to perform well. Thanks!
Local Listings | | djreich0 -
Wrong Category Displaying Google Business Page?
Our firm keeps displaying "bankruptcy attorney" on google business page. Granted, we do that, as well as a variety of other services, but our primary category is "Personal Injury Attorney". I was told the categories are randomly selected, but I don't think that's true. Every time I've looked (or had other people look for us) on local, it displays as "bankruptcy attorney." What should I do? Is there a way to lock in the "Personal Injury Attorney" category, so it's the one that displays? Should I get rid of all the other categories except for "personal injury attorney?" Any other suggestion? Thanks, Ruben
Local Listings | | KempRugeLawGroup0