Latest Info-graphic Best Practices
-
This is a good "problem" to have.
My client is a consortium of web companies. It has just produced a terrific info-graphic on the the latest European data policies. The author is a leading lawyer in the field and the content is outstanding, authoritative, and current.
The issue is how to best use the info-graphic for both SEO and general marketing purposes.
We will publish the info-grahic on our own site. But what else should we do?
(1) The info-graphic already contains the website name. Should we make this a hyperlink on our own site, with or without keyword rich text?
(2) We can certainly do handcrafted outreach to likely sites, who might republish. Should we just ask them for backlinks and hope for the best? Or should we embed?
(3) We can also send the info graphic as an Eblast to a wider list. Same questio:n Should we just ask them for backlinks and hope for the best? Or should we embed?
The site already high DA and a diversified link portfolio. There is no need for risky tactics or "Hail Mary" passes. OTOH, it seems a pity not to make the most of this.
Ideas on the above? Other thoughts?
-
Some additional thoughts....
If I was going to do this myself, I would put the detailed article on my own site.
Then, if I have ten top quality sites who will accept the infographic with a short article, I would write ten unique introductions that will appear above the infographics on these other websites. And, I would write ten unique conclusions to the infographic that will also appear on these other websites. The conclusion would be followed by an invitation to visit my site where more detailed information can be obtained.
Another way to do this, which I believe is superior, is to give the full article with infographic to the ten top-quality websites and have them implement rel=canonical back to the full article page on my site.
-
But what else should we do?
This is a bit of a rant, but I am confident that infographics are better accepted by certain types of people. If you are offering it as publishable content to people who run carefully curated websites, they might be more receptive to an article, or an article with an infographic.
I am offered lots of articles and lots of infographics. So far, without exception, I've found that infographics are poorly-done work sent out by linkbuilders who want me to link to their manipulative website. I have not published one yet. However, 20% of the articles that I receive are from enthusiastic people who have interesting ideas that they would like to share with a relevant audience. They are not asking me to link to a landing page where they are thumping their chest and calling out like Tarzan. Their website is often full of wonderful content.
Another thing is that publishing an infographic gives you a thin content page. The only thing that the creator gives you is an image and a link. These might cause Panda or unnatural links problems. On the other hand, an article gives search engines lots of text to index, those types of pages generally rank well and pull in traffic from the diversity of keywords in the article.
An infographic is like half a pair of pants.
So, I would tell the attorney that you need a full-scale article. An article that spares none of the details and does not hold back any of his expertise. An article will rank in the SERPs better than an infographic. An article will be crawled and present to Google all of the juicy phrases, words and details. Those are what you need to pull in lots of long tail search traffic.
Most infographics are thin on details. When highly interested people view them, they go away with more questions than answers. The real gold is in the details. Anybody in your space who is influential and expert wants nitty-gritty details. That's what they will talk about, point to, start conversations about. That's why I would want the article - or at minimum, text commentary to go with and be referenced to each frame or scene in the infographic. Lots of people will appreciate that.
All of the above was kind of a rant... but if you have a real expert, who knows what he is talking about, and creates an infographic that displays well when I shrink it to fill my website, doesn't require me to link to a spammy manipulative website, and is accompanied by a expert article that covers all of the details..... then you know that your client has brought a rare constellation into alignment.
I would be hesitant to contact influential people with "infographic" in the subject line.... They might have a bad opinion of them like I have developed. A provocative quote by the authoritative author might hit their ear pleasantly... and a sample of the article's content might entice them to read it... and you can let them know that an infographic is available if they would like to use share it.
That's my biased two cents. You can get more from people at moz talking about infographics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to become a published writer / blogger for bigger industry sites?
I'm a younger SEO manager and wanted to started establishing my name throughout the industry through well written blogs, expert articles, and any advice that is needed. I know a lot of answers will be to start my own blog and establish that and I'll get noticed, but is there a good way to make the first contact with industry sites to get an article or blog post published to their site? Or is it a pretty tight "gotta know someone" inner circle?
Industry News | | MERGE-Chicago0 -
Best Site or Place to Hire Mid Level SEO Specialists
Hello Mozzers, Our digital agency has been continuously growing which is a good thing BUT recruiting for Junior or Mid Level SEO Specialists is getting harder in our area (we are in Orlando Florida). We post on Indeed.com but the level of knowledge and also the amount of candidates is not a lot. Do you know any other site that only pertains to our industry? Any suggestions? In fact, its been hard , we are even thinking of developing a job board site just for our niche. Your recommendation and thoughts?
Industry News | | ChatterBuzzMedia0 -
Is this a violation of Google guidelines and current industry best practices correct? Regarding Iran Facts
I have read Moz for a good deal of time but I have never been gotten involved, until now... While watching a YouTube video in the app on my smartphone an Advertisement came on Still screen shots located on my website www.dleichtweis.com This is a video of the advertisement: http://www.youtube.com/watch?v=PCQFm7PjWb8 I have reason to believing this is a violation of numerous polices, procedures, conditions and or best practices. I value Moz as a communities opinion. Google has been contacted in regards to this https://www.en.adwords-community.com/t5/Ad-Approvals-and-Advertising/I-want-answers-to-issue-Re-3-8187000002180/m-p/278355#M14740 I value your response. D Leichtweis
Industry News | | dleichtweis0 -
Infographic stolen Whats my best course of action?
We designed this infographic http://www.brilliance.com/diamond-buying-tips-infograph a year ago and now i see this http://visual.ly/us-2013-diamond-jewelry-trend chop up cut and paste job around. It is clear it is stolen visullay shows its published by inboudvisibility and designed by webds a seo company. My question to all my fellow mozzers is what can i do about this? Any one have similar issues?
Industry News | | DavidKonigsberg1 -
What is the best way to share good content (and help myself in the process)
i spend a decent amount of my spare time browsing quora, stumbleupon, google reader, pulse, etc keeping up with all the different aspects of internet marketing when i come across a particuarly valuable piece of content i take a few seconds and share it using hootsuite on my linked, twitter, facebook (i spread them out so there is only one post a day) this rewards those who write valuable content but im not doing anything to benefit my site - www.sawwebmarketing.com im establishing myself as somebody who has good stuff to share to my potential clients.... what a quick, easy way to share the high quality things i come across that will create links for me as well? (short of writing my own blog post listing the high quality articles i found with my thoughts on each) thoughts? opinions? thanks everybody! Matthew
Industry News | | Mrupp440 -
Best way to recruit quality SEO staff?
We are in a nice position in that we are growing everyday. As the result, we need more staff, but do not have the time to bring along someone without any real SEO background. I have used just about every source over the years to hire people with good and bad result.
Industry News | | RobertFisher
For an SEO, with experience in some or all of the process: Link building, Keyword Analysis Site evaluation, eCommerce, Analytics... where do you go to find someone good? What about to find them yesterday? 😉 Obviously, they do not have to be expert at all, but they need to be familiar with all and have experience in at least two or three.1 -
Which one is THE BEST seo book
For you guys which one is the best SEO BOOK?? Maybe this one? http://www.amazon.com/Ranking-Number-One-Essential-Results/dp/1452849900/ref=sr_1_4?ie=UTF8&qid=1309247497&sr=8-4 Thanks in advance!
Industry News | | augustos1