Contest to generate link building ideas?
-
Basically, I am looking for new ideas for inbound link generation - WHITE-HAT (merit based links) for the car insurance vertical. E.g. Creating infographics, and promoting them to blogs/news sites.
To clarify, the other site is only linking to me because I have something they like about my site, and choose to link to it (so things like guest blogging and directories do not work here, at least in the conventional sense).
There are tons of seo blogs that give advice on how to get links, but either:
1. I have already tried, or hired someone, to do them. Those that I hire are specialists (I have hired lots of reputable companies that most people know here, but they always slow down after a few months/years in terms of link volume;
2. Many of the popular methods just don't work in my niche: Take for example one of the more recent ones: skyscraper" method. I really dont think it works in my niche. It only works in niches where "information based content" is vary valuable, like SEO, not car insurance. It is also hard to scale this.
3. The link topics sometimes get too far off-topic. E.g. Links from travel websites is probably not going to work; even car topics can be off-topic wen they get too gimmicky.
So my idea is to start a contest here where I basically award the best link building idea $1000, $5000, or whatever amount that would get enough people participating. These ideas have to be relatively proven, and scalable. If it helps to know my background, I am very seasoned at SEO.
What do you think of this idea? How can I improve it? Has this been done before (I am not talking about a general SEO contest).
-
Who doesnt need more links?
More links due to good content + good user experience/ creating value = bigger business.
-
You have mentioned you want more links but you have not told us why you think you need more links to your website? What is the problem that you are having with your website?
-
"you are not interested in hiring anybody. " -- I mentioned that I have hired numerous quality SEO companies. Name someone that is really good here and I will tell if I have used them (or why I have not).
Yes, this site tends to attract the corporate SEO, so I may not get much here, but word-of-mouth has been useful to me in the past on this kind of thing.
I dont know what you mean by sponsorships, unless you mean as just a seo technique--yes, thats been used quite a bit. It is not scalable, and it is not cost-effective often. Unfortunately, you cant get 1000 links this way. I wouldnt not classify that as merit-based either. But thanks for the suggestion.
-
Hi there.
First of all, very strange topic for this forum. And here is a reason: most of MOZers are either work for an SEO/marketing agency or are people/owners/managers who look for an SEO answer here. So, you are not interested in the first group,since you are not going to hire another company (because you haven't been satisfied with results other companies provided) and second group rarely interested in any topics, which are not their own. Of course, there is another group of freelancers who might want to take a job, but, again, according to you, you are not interested in hiring anybody.
At the same time though, you want to pay for an idea? That makes everything even stranger.
So, to answer your question - consider sponsorships or contributing somewhere - east way to get awesome links for low enough payment. As for an idea to run a contest - I say no, because the offers you gonna get gonna be either scammish or from companies "you don't want".
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Auto-generated, weird, long URLs? Or possible hacking? Help needed.
Good afternoon, Moz. My team and I are a bit stumped. We are getting ready to send out reporting and discovered that we are getting hits on a few very odd landing pages. We build our websites and we never made this URL: https://eaglehearing.com/Home/gclid/ EAIaIQobChMIo_K0t8T_3QIVg81kCh1NQAKIEAEYASAAEgJajfD_BwE There are around 7-10 variations on these weird URLs pulling up in our reports for two different clients now. Do you think we got hacked?
Industry News | | TaylorRHawkins1 -
I can get hundreds of natural links from real estate agent sites, but should I?
I have a website that generate leads for real estate agents nationwide. I have an auto email that sends out the referral agreement and in the email I ask them to place a link to our website on their site somewhere to be a part of the program. I can get as many as 10-15 links in a few hours in every major city in the U.S. Most realtor websites have websites that are new, or haven't posted blogs and have a Moz domain score of 1 and trust score of 1. I have been thinking of only selecting websites with descent Moz rankings instead of having all agents link to me, even ones with a low moz score. Is it a bad idea to get a bunch of links from legitimate websites that have low Moz scores?
Industry News | | esv21110 -
SEO Guidelines for Partner Links
We decided to follow an aggressive strategy with cross linking. We have cross linked all all the 6 different brands just above the header of a News Portal. You could see what i mean here www.in.gr
Industry News | | DOLdatacenter
Do you think that i should enable the nofollow so as not to get penalized by Google. We tend to use the same cross network linking scheme (in the header) for all branded sites. Google’s guidance on link schemes doesn’t specifically address these types of partner links, which don’t really fit the mold for “excessive link exchanging.” Thoughts appreciated.0 -
Are you affected by the Gov't shutdown or is it just your .gov links?
With the shutdown came the take down of sites such as http://www.usda.gov/ and even: http://nsa.gov/ (even though http://www.downforeveryoneorjustme.com/nsa.gov says its up UPDATE: now down). Those .gov links might not be worth as much (pun somewhat intended) But here comes an actual question as I was thinking about this, I am really curious... Did your SEO efforts suffer in anyway due to the government shutdown, or is it too early to tell yet? PS Isn't it also interesting that Google's homepage is choosing to celebrate Yosemite's National Park 123rd anniversary when all National Parks are to be closed in our nation? Tfe85nN.jpg
Industry News | | vmialik0 -
Is there official Link Balance profile advice (anchor text) from Moz?
Hi, We are adjusting our external Link Balance profile, but we're not 100% sure on what we should be adjusting it to in terms of Anchor text balance (branded, exact match etc) We found this resource:
Industry News | | STL
http://dashburst.com/seo-balanced-link-profile/ And closer to home:
http://moz.com/blog/anchor-text-distribution-avoiding-over-optimization But has Moz done any actual research they can share on what is the best balance to have? Thanks.
Rich Talbot0 -
If you could go back in time and build any brands SEO what brand would that be and why?
Ok so yes this my idea of having fun when I think about SEO. For me it would be Coca Cola as they only have fast moving consumer goods and their whole brand just SCREAMS "please take me viral". Maybe Disney or a Gaming company..
Industry News | | ColinWhite2 -
Is a canonical to itself a link juice leak
Duane Forrester from Bing said that you should not have a canonical pointing back to the same page as it confuses Bingbot,
Industry News | | AlanMosley
“A lot of websites have rel=canonicals in place as placeholders within their page code. Its best to leave them blank rather than point them at themselves. Pointing a rel=canonical at the page it is installed in essentially tells us “this page is a copy of itself. Please pass any value from itself to itself.” No need for that.” He also stated that a canonical is much like a 301 except that it does not physically move the user to the canonical page. This leads me to think that having such a tag may leak link juice. “Please pass any value from itself to itself”
Google has stated that GoogleBot can handle such a tag, but this still does not mean that it is not leaking link juice.0 -
How do you value a site that generates no income before it's sold?
Hi, I'm currently creating a number of sites which target the wedding market. Each site is localized and specific to a niche within the wedding market. The intention is to create the site, rank it in the top position of Google and then sell it to a local business within that niche and area. The problem that i am having is that I don't know how to place a value on each site. I have factors taken from Google (using Market Samurai) so I know the broad and phrase match traffic details as well as the Google PPC average prices. My initial thought was to use the Google PPC price and multiply that by the number of organic visitors the site would receive if it was ranked #1 on Google. I appreciate that the PPC figures may be higher than what an advertiser would actually pay per click so I conservatively halved the Google PPC figure given in Market Samurai. Is this a good way of valuing the site or do I need to look at the value per customer to the business that I am trying to sell the site to and work from a conversion factor based on the number of visitors that the site would receive. If the site received 500 visitors per month and 5% of those became customers multiplied by the average profit per customer - that would give a monthly value of the website. I am very unsure as to what the best approach is here and look forward to hearing any advice and ideas from fellow members. Thanks, Michael
Industry News | | XSMedia0