Best SEO-friendly CMS platform?
-
I have been tasked with rebuilding a small e-commerce website using a CMS, but I'm not sure which one has the most SEO compatibility. One SEO company recommended Squarespace. Another warned me against Squarespace because of its limited SEO features and instead recommended Wordpress with the WooCommerce toolkit. I've also heard Drupal and Joomla mentioned. Are certain CMS platforms more SEO-friendly? If so, what are the best ones that can also handle e-commerce?
Thanks!
-
I'm also going to recommend WordPress. It's big, battle-tested, and relatively easy to set up and use. They also get security updates out quickly, and your site will auto-patch itself if the security update is critical enough. Non-crucial updates are also very simple to install, (click a few things in a web interface).
For the E-commerce part, WooCommerce is the big guy in the room. I'm also happy with WP e-Commerce, (disclosure: I contribute to its development sometimes), if Woo doesn't work for you. Shopify just launched WordPress integration as well, if that's more up your alley.
As for SEO: Yoast SEO will do a ton. Also, if you really like code you can make WordPress output markup in pretty much whatever way you want without sacrificing the upgradability I started with, so if you're willing to go deep enough, it's, (to me, a WP fan), the perfect CMS.
-
I'd have to 3rd the wordpress suggestion, if you had a big site with lots of pages and a involved user portal then Drupal would be the goto suggestion. But if it's a smaller site, no need to deal with the issues of a huge site if you don't need to.
Joomla isn't bad, and can be managed but unless you're a webdev you'll want access to info and scripts and by far the most popular choice is wordpress.
Just make sure you do a thorough product audit so you can reduce the overall amount of product before you put them online, this will help SEO drastically, since you'll have less pages that users would draw attention to that don't work too well.
-
I suggest WooCommerce, which is a free WordPress plugin and one of the fastest growing shopping carts. Many small business used WooCommerce for their online store. They recognized that it allows them manage site with simplicity and SEO friendly. It is difficult to say that WooCommerce is the best SEO friendly CMS platform. However, I think it is a good solution for small business because of cheap cost and effectiveness.
If you are sure about WooCommerce and WordPress, you should try WooCommerce migration tool by Litextension to convert to new site with keeping SEO URLs. Check it: http://litextension.com/woocommerce-migration-tools.html
-
By far the most SEO-friendly platform overall is going to be Wordpress.
While other platforms can be made to do what Wordpress does, almost a quarter of websites online are powered by Wordpress which gives it a huge community to draw resources and information from.
I don't mind Joomla (i'm the one guy, I know) and I have friends who prefer Drupal or other things for security reasons (the biggest always gets attacked most, right?) but Wordpress has Yoast SEO plugin and that is a huge help.
I have a few ecomm stores online and I use Woocommerce with Wordpress for most. I have a Magento store but ... shew. It's so much harder, it's so much more resource intense and it's not as good for anything unless you're a developer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is having copy above the fold still beneficial for SEO
Many sites nowadays are approaching a section based approach with copy further down the page. Is it still valid to keep copy above the fold now for SEO. Will it impact on SEO if you have to scroll down the page?
Web Design | | vortexuk0 -
Are Carousels Bad for SEO?
My real estate web site was migrated form Drupal to Wordpress last July. The ranking have dropped a lot since migration. One of the things we changed is that we have added two carousels to the home page. Most of the text is below the carousels. Is this bad for SEO? Thanks,
Web Design | | Kingalan1
Alan1 -
Confluence and SEO
I think this is a difficult question so apologies in advance and any help would be appreciated! We currently have a large amount of support center content sitting on our main pages which we don’t think is very effective (mainly basic how to guides). We think it is difficult for visitors to understand and the UI is very poor. In order to solve this we’re currently moving this content onto a subdomain using Confluence, a wiki based team collaboration tool (from a company called Atlassian). What we’re planning on doing is very much like what Atlassian themselves have done on this page: https://confluence.atlassian.com/display/ALLDOC/Atlassian+Documentation What are the SEO issues / dangers that I need to consider before moving this content? I’m assuming that as this content will still be on the same domain then we can minimise link equity / authority loss by setting up re-directs to the new content. Also, has anyone had any experience of using Confluence and whether individual pages can be optimised for SEO? I notice that there are lots of add-ins that can be used, one of which is an SEO add-on which allows you to customise things like meta description tags.
Web Design | | RG_SEO0 -
Has anyone had luck doing SEO with a wordpress website built with Parallax?
Has anyone worked with Parallax before? Is it possible and worth it to do SEO on a wordpress site that uses Parallax? I have a friend that is asking. Currently when you navigate their site there is only one URL (home page) and one title tag.
Web Design | | webestate0 -
Site Activity, SEO, and behind login
I have a site that provides online education and as such, most of the user activity happens behind a login. This has me thinking about potential SEO impacts with a few questions that maybe someone could lend some light on: How important is activity (above just search activity) to the search engines Would it help to enter these pages, even though they're behind a login, into GA as we have with the front-end of the site Does a subdomain make a difference (right now we implement the course as a subdomain of the main site Lastly, as I was looking at compete.com, I am wondering how they get these use statistics?
Web Design | | uwaim20120 -
Wordpress SEO Change of Structure
Hi, I have a Wordpress SEO Question. I ran the SEOMOZ checker on my website and it discovered roughly 70 of my 250 blogs had a URL length problem. I have removed the year and month from the WP structure as I read elsewhere that it is not important. The blogs displayed as follows: domain.com/blog/2011/02/contents-of-the-blog and the new structure is: domain.com/blog/contents-of-the-blog I have resubmitted the new structure to Google Webmaster Tools XML and updating the on-page sitemap on my main site. My blog was cached on 25<sup>th</sup> October and seems to be caching every 7 days, my website cached on the 24th and I wonder if I should do any follow up work to ensure the content gets crawled properly. a) Individually 301 redirect the old URLs to the new. b) Individual Canonical links for each. c) Adding the old pages to the robots file and disallowing. Any advice would be greatly appreciated.
Web Design | | tdsnet0 -
Separate .mobi site or make .com site mobile friendly?
Our website now has enough mobile traffic to justify going mobile friendly, which it is not at this time. I am in favor of making a separate .mobi site designed specifically for mobile phones and smart phones for several reasons. It is cheaper, faster, and easier to accomplish. I think our mobile users will have a good experience though obviously not as much info as our full site. I would use ourdomain.mobi with link or a redirect for mobile users from from the main site. My top three choices for implementing that are http://allwebcodesign.com/setup/mobi-templates.htm#detailsarea
Web Design | | zharriet
Template that can be viewed by mobile or desktop. http://www.onbile.com/ http://www.networksolutions.com/mobile-website/index.jsp Does this seem like a good solution?1 -
Multilingual Website. Best SEO Strategy
Hello.
Web Design | | teconsite.com
We have a client that will extend his business to severak countries in Europe.
So far its main market was the Spanish one. In this market it works with his own domain that is the same that its brand name. The domain does not contain any important keyword but it has been working for 11 years: www.efutgol.com. In Spain has a good ranking. It ranks number 1 or number 2, it fluctuates. But it also sells to France and Portugal. In the France market they used a domain with exact match with the French keyword that they are interested in: www.equipementsfootball.com/. The same strategy www.equipamentosfutebol.com in Portugal. Both have number 1 for the main keyword in those Countries for that keyword Now they are going to sell in more countries.
The problem is that each website have a different CMS what makes necessary double maintenance. We are going to unificate in only one domain, one single design, one single CMS all websites. But were have doubts about SEO consequences of doing that What is the best thing for URLs?
www.efutgol.com/fr/ .....
www.efutgol.com/es/
www.efutgol.com / pt What should we do with the domains that are so well positioned in france and portugal? 301 redirect will work? What should we expect? What would you do? What things we should consider to keep the current position?0