Link building
-
ok mozers i have a few questions. I am starting a new seo campaign and i want to target traffic for "how to make money on autopilot"
Question 1.
when it comes to link building i have seen some articles saying that i should not send all of my links to my landing page at once but to send links to my backlinks then index then using tiered link building. Is this a must or not?
will i get penalized if i build 20 targeted links to my landing page in 1 day, lets say 20, pr7-9 domains? or should i tier it out and link maybe 5 pr9 domains to my landing page, then link 10 pr5 domains to each of those 5 pr9 domains and maybe link 20-pr1 domains to each of those tiered 2 pr5 domains?
eq:
Tier 1 = 5 PR-9
Tier 2 = 50 PR-5
Tier 3 = 1,000 PR-1
Question 2.
Is their a certain amount of backlinks i need to use in order to out do my competitor? or does it just matter on the metrics of my backlinks?
and when it comes to indexing these links do i need to index just the 5 pr9 links? or do i need to index all of them? or should i just index the landing page through google webmasters tools and hope it indexes all connecting pages? will doing any of these get my landing page indexed faster in order to rank faster?
Question 3.
Types of link building. Ok i am targeting guest blogs, wordpress sites, etc to put a link on. Should i focus on smm 'social media marketing' as well? or can i just focus on the traditional seo tactics first?
Question 4.
Keyword research. ok so my blog post is 'how to make money on autpilot' and from my keyword suggestion tools it picked up a list of keywords suggestions to target. Competition ranges from low to high, search volume ranges from 10 to 1900 visitors per month, after organizing the most relevant keywords to add to my campaign should i target each of the these keywords by creating a link building campaign for each one and target it to my landing page or use it as my 2nd or 3rd tier?
those are the questions i really have for now. Here is my blog post
http://www.vemomedia.com/how-to-make-money-on-autopilot/
Please feel me in on what i am needing to do in order to get some ranking and on how to run a link building campaign the correct way. Thanx in advance!
-
Hi Beth,
My apologies I had a brain fart - I meant to type "LSI" keywords - it stands for "Latent Semantic Indexing".
Basically these are keywords that create syntax and context for a keyword you are targeting in your content or on-site SEO to help Google return reliable results.
Example:
Let's say a user wants to learn more about the solar system and starts searching for planets. Without the proper context, Google doesn't know if it is returning results for Mars the planet or Mars the Roman god of war. Chances are they are searching for something recent rather than ancient mythology, but since both could be possible, Google can misinterpret user intent and direct the user to the incorrect website.
Now let's say a website has statistics on Mars - its size, distance from Earth, where it is in the solar system, etc. If a user searches for "where is Mars", the context provided by the query and the stats given on the website will give Google everything it needs to rank that website above websites that focus on Roman mythology.
On the other hand, if someone searches for "Who was Mars", Google will use LSI keywords like "Roman gods" or "Roman mythology" to create SERPs and websites featuring these contextual keywords will rank higher than those that don't.
Long story short, LSI keywords are used for SERPs and queries featuring the 5 W's (Who, What, Where, Why, When) and H (How). It is a new model Google is moving towards which features a specific focus on the Knowledge Graph and becoming the answer for users rather than directing them to other websites.
Hope that helps!
Rob
-
Hey Rob,
What's an LMI keyword?
Beth
-
Hi there,
This is going to be a long response to answer so many questions but hopefully you will have your answers:
- Tiered Linking
While this is a regularly discussed topic in many SEO forums, I have personally found that link building using this method is more time and energy than it's worth. Think about it - Google is looking for a natural link profile. The question therefore becomes:
How do people naturally link web pages and content?
They link to interesting things and this linking process can be completely chaotic or follow a pattern. There really isn't a "best" way to create a link profile or structure since these things are always so random in the "real" world. If you send all links to your landing pages on the same day, this is obviously not natural. You want to spread out your incoming links across many days. They can be directed towards your landing pages, your home pages, or category pages depending on what you want to put the most emphasis on. Remember that link juice trickles down through your site from pages closer to your Home Page so linking to your Home page or category pages will create small improvements to your landing pages while linking only to your landing pages will create more authority for those pages without helping the rest of your website.
That's a choice you will have to make.
- How Many Backlinks Do I Need To Beat A Competitor?
This is an age-old question and one that isn't going away any time soon. Long story short, it's best to think in terms of authority, relevancy and metrics when contemplating links rather than sheer numbers. Start with a link audit of 3 of your competitors. Create a link report which showcases websites and domains which link to several (if not all) of them. This gives you a basic list of domains which have shown an inclination to link to domains that are in your niche. This is your link-building starter's list. After that, any domain you can get a link from which is relevant to your website's material and has decent metrics means you will be 1 step ahead of your competitors.
It's important to remember that there are other things out there which impact your rankings beyond your link profile. It's a significant chunk, but things like content, page load speed, responsiveness and on-site factors are equally important. Don't get caught up in your link profile - build links that you can from your link audit report. Anything after that is gravy.
In terms of indexing a page - that's not really your call. You can make a crawl request but Google will get to you in its own sweet time. Internally-linked pages will allow crawlers to get through your entire site, so don't worry - Google will index these links when it gets a chance. As far as indexing links goes - you don't really have a choice. In order for a link to exist on your link profile, it must be indexed. The time frame for this is typically 2-4 weeks. Be patient, it will happen.
- What Types of Link Building Should I Use?
The links you are describing are typically NoFollow links. These counts as links on your profile but they do not pass on much in the way of link juice. Regardless of the metrics, relevancy and authority of the website you generate the link from, this doesn't necessarily give you any benefits. Follow links are what you want to generate rankings, but you need NoFollow links in order to balance out your profile and make it look more natural.
In terms of social media marketing - if you are looking at purely SEO benefits, social media only has significance for rankings on the Local level. On a national level (I assume this is what you're working with), social media marketing functions as a traffic builder but does not confer SEO benefits. It may still be useful to you, but maybe not in the way you are imagining.
- Keyword Research
Chances are many of your keywords are related to each other. These are called LMI keywords and establish relevance for Google. For example, if I use the word "balls" as my keyword, it's unclear what type of ball I am specifically looking for. By adding "glove" or "bat" or "bases" it's clear I'm probably looking for baseballs. That is how Google establishes context. When it comes to your keywords, you probably want to keep them on your site and establish context for Google since this is becoming more prevalent as a ranking factor.
I would say you want to use long tail keywords as your "moneymakers" since specific queries typically suggest higher buying intent while large search terms are typically used for gathering information. You can implement both into your site to combine traffic and customers, but keep in mind that even with a 1st place ranking on SERP's, you will only be getting about 40-50% of those searchers into your website. This means you probably want to ensure that you are targeting keywords likely to convert, especially if you are putting this much effort into your link profile.
Hope this answers your questions and feel free to follow up with me. I'll help out as best I can.
Cheers and best of luck!
Rob
-
So many questions!
Let me address just two of them.
Question 1: I would suggest that 20 new links in one day, IF you're not normally getting links on a regular basis, could be a problem. If you're able to spread them out, then that would be better. I do have to wonder what kind of links these are, because organic links that come from blog mentions, article inclusions, etc. sure are hard to control like that.
So I would look at the QUALITY and DA of those inbound links.
Question 2:
Backlinks aren't the only factor in outranking your competitors, but in general "more links than your competitor." But again, QUALITY of those links really matters. So research their inbound links and see if they are high authority or not. May take only a handful of really good, quality links of most of theirs are low value. -
its a challenge i aim to accomplish even if its not number 1 on the serps itll be good to dominate an entire ad group or all the keyword suggestions, atleast that would make me feel happy a bit
-
Thats a hard niche to break into with people like Tim Ferris peddling the Four hour work week.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Poor internal linking?
Hi guys, Analyzing a large e-commerce site 10,000 pages on Magento and not getting much organic traffic to level 3 sub-category pages, the URLs are like: Primary Keyword Target: BODY MOISTURISERS https://www.adorebeauty.com.au/skin-care/bath-body/moisturisers.html Primary Keyword Target: LIP MASKS https://www.adorebeauty.com.au/skin-care/masks/lip-masks.html Plus another 40 other URLs at level 3 with low organic performance. Authority of the domain is strong, so it's not an authority issue I believe its internal linking. Besides linking form the blog and breadcrumbs is there anything we can do to improve internal linking to these level 3 pages? Cheers.
Intermediate & Advanced SEO | | nattyhall0 -
Are We Doing Link Building Right? Do Certain Links Actually Matter?
I've been thinking about this as I go through my daily link building activities for clients. Do we really know as much as we hope/think we do about how Google values inbound links, which links actually matter, and how much these link signals play into rankings? For example, does Google REALLY value the fact that a business is paying to sponsor a local sports team, or to join a local chamber? For local businesses, link building is rather difficult because they don't necessarily have the resources or ability to implement ongoing Content Marketing initiatives to earn links naturally. How can we be sure that the things we recommend actually make a difference? I had my family real estate business featured in almost a dozen articles as expert sources, with links from authoritative sites like Realtor.com and others. Does Google distinguish between a profile link on a site like Realtor.com vs. being featured as an expert source on home page news? Just second guessing a lot of this today. Anyone can to share thoughts and insights?
Intermediate & Advanced SEO | | RickyShockley0 -
Links: Links come from bizzare pages
Hi all, My question is related to links that I saw in Google Search Console. While looking at who is linking to my site, I saw that GSC has some links that are coming from third party websites but these third party webpages are not indexed and not even put up by their owners. It looks like the owner never created these pages, these pages are not indexed (when you do a site: search in Google) but the URL of these pages loads content in the browser. Example - www.samplesite1.com/fakefolder/fakeurl what exactly is this thing? To mention more details, the third party website in question is a Wordpress website and I guess is probably hijacked. But how does one even get these types pages/URLs up and running on someone else's website and then link out to other websites. I am concerned as the content that I am getting link from is adult content and I will have to do some link cleansing soon.
Intermediate & Advanced SEO | | Malika10 -
Links on page
Hi I have a web page which lists about 50-60 products which links out to either a pdf on the product or the main manufacturers website page containing product detail. The site in non e-commerce is this the site/page likely to get hit by Penguin? Would it be best to create a separate page for the product/manufacturer group i.e 5 or 6 pages but linking out to the PDFs etc...?
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Link Building Strategy?
If I use unique content written from writers & post it to good sites (free blogs, bookmarking, directory, articles sites, etc.) having nice good cache, good PR, different IP's do i still have a chance of get hit by Spam actions of google? Planning to do like just 30-50 a month all with unique content or say 1 unique content then re-written & used not more than 3 times. If not this then What else would you suggest? One more thing to add up, like i have 1000+ pages out of which i have like 80-90 pages that matters to me (important pages) then how do I spin the anchor text between all the pages. Should i spin them between 1000+ pages or use only 80-90 IMP pages. If the content is 300 words let say then how many anchor tags should i have?
Intermediate & Advanced SEO | | welcomecure0 -
Spammy Inbound Links
Hello, We have been using Zendesk to manage our customer support tickets for approx 2 years. We recently noticed that the attached forum had lot's of spam comments attached to it. Promoting Viagra and the like. The system was installed as a subdomain of my site support.mysite.com We have since deleted our account with Zendesk but Moz and Google are reporting loads of inbound links to that subdomain that are all total spam with Viagra in the anchor text etc. The subdomain no longer exists and now throws a 404. Can these links still hurt me? Is there other steps I need to take? I have disavowed all the links.
Intermediate & Advanced SEO | | niallfred0 -
Do I even bother to remove links
Hi, I'm noticing increasing numbers of scraped directory links pointing back to the websites I manage. Much of this info appears to be scraped from a well known (and respected) directory. I don't build links to an of the websites I manage - and none have more than 200 linking root domains currently - not that many. The problem is I focus on quality links and the scraped links are incredibly weak on the whole. Diluting the quality links. I've noticed a certain paranoia in the SEO community about removing / disavowing links, and yet I'm tempted to ignore the rubbish (unless part of a major negative SEO push) and just get on with the job, focusing on quality content that drives natural links, and social media work.
Intermediate & Advanced SEO | | McTaggart0 -
Daily Link Building tactics to move the needle
I know most of you may frown upon this question, but to those of you who are still going after blog commenting, forum posting, Q&A sites (even if that means you're getting nofollow links), do you have any recommendations on a guide/blog post that describes how to create a daily "low level" link building program to supplement the higher level, relationship dependent link building that you're already doing? Thanks in advance!
Intermediate & Advanced SEO | | pbhatt0