Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it bad for SEO to have a page that is not linked to anywhere on your site?
-
Hi,
We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site.
Questions:
-
Is it bad for SEO to have a page that is not directly accessible from your site?
-
If no: do we keep this page in our Sitemap, or remove it?
-
If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
-
-
1. It's not bad to have pages that are not directly linked to your site. In fact a good lot of PPC landing pages aren't typically linked from anywhere within the navigation or website itself.
-
Keep the page in the sitemap if you want it to remain indexed but if you only care about the direct traffic, it doesn't need to stay.
-
You can definitely 301 the old page to the new one but you said you previously hid the parent? I would only 301 redirect if you're 100% sure this is the way it will stay forevermore.
So it really depends on why you're removing and what you essentially want to happen.
-
-
When you have a page that's still on the site (even though it's removed from navigation), the page is still on the site and indexed--so users will still get to it. It's still probably going to rank for at least something in the search results.
What you need to do is figure out if the page still contains valid content and is useful for visitors. There's obviously a reason that the page was requested to be removed by the content manager, though.
If the page needs to be removed from navigation, and it won't have any internal links, then most likely you probably need to remove the page, as well. What I would do is set up a 301 Permanent Redirect from that URL to another on-topic page on the site. As long as you use a 301 redirect and redirect it to another internal page on the same domain, you won't lose and "SEO value".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
So many links from single site?
this guy is ranking on all high volume keywords and has low quality content, he has 1600 ref domains check the attachment how did he get so many links from single site is he gonna be penalized YD2BvQ0
Intermediate & Advanced SEO | | SIMON-CULL0 -
Too many on page links
Hi I know previously it was recommended to stick to under 100 links on the page, but I've run a crawl and mine are over this now with 130+ How important is this now? I've read a few articles to say it's not as crucial as before. Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Does it hurt your SEO to have an inaccessible directory in your site structure?
Due to CMS constraints, there may be some nodes in our site tree that are inaccessible and will automatically redirect to their parent folder. Here's an example: www.site.com/folder1/folder2/content, /folder2 redirects to /folder1. This would only be for the single URL itself, not the subpages (i.e. /folder1/folder2/content and anything below that would be accessible). Is there any real risk in this approach from a technical SEO perspective? I'm thinking this is likely a non-issue but I'm hoping someone with more experience can confirm. Another potential option is to have /folder2 accessible (it would be 100% identical to /folder1, long story) and use a canonical tag to point back to /folder1. I'm still waiting to hear if this is possible. Thanks in advance!
Intermediate & Advanced SEO | | digitalcrc0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Nofollow Outbound Links on Listings from Travel Sites?
We oversee a variety of regional, county, and town level tourism websites, each with hundreds (or even thousands) of places/businesses represented with individual pages. Each page contains a link back to the place's main web presence if available. My fear is that a large portion of these linked to sites are low quality, and may even be spammy. With our budgets there is no way to sort through them and assign nofollows as needed. There are also a number of broken links that we try to stay on top of but at times some slip through due to the sheer number of pages. I am thinking about adding a nofollow to these outbound links across the board. This would not be all outbound links on the website, just the website links on the listing pages. I would love to know peoples thoughts on this.
Intermediate & Advanced SEO | | Your_Workshop0 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
Links from non-indexed pages
Whilst looking for link opportunities, I have noticed that the website has a few profiles from suppliers or accredited organisations. However, a search form is required to access these pages and when I type cache:"webpage.com" the page is showing up as non-indexed. These are good websites, not spammy directory sites, but is it worth trying to get Google to index the pages? If so, what is the best method to use?
Intermediate & Advanced SEO | | maxweb0 -
Are dropdown menus bad for SEO
I have an ecommerce shop here: http://m00.biz/UHuGGC I've added a submenu for each major category and subcategory of items for sale. There are over 60 categories on that submenu. I've heard that loading this (and the number of links) before the content is very bad for SEO. Some will place the menu below the content and use absolute positioning to put the menu where it currently is now. It's a bit ridiculous in doing things backwards and wondering if search engines really don't understand. So the question is twofold: (1) Are the links better in a bottom loading sidemenu where they are now? (2) Given the number of links (about 80 in total with all categories and subcategories), is it bad to have the sidemenu show the subcategories which, in this instance, are somewhat important? Should I just go for the drilldown, e.g. show only categories and then show subcategories after? Truth is that users probably would prefer the dropdown with all the categories and second level subcategories, despite the link number and placement.
Intermediate & Advanced SEO | | attorney1