Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Search Engines Try To Follow Phone Number Links
-
Any SEO thoughts on using rel="nofollow" when inserting a link to a phone number?
To make a phone number click to call we use (555) 555-1234
Wondering if search engines are trying to follow that link or if this is standard and not to worry. Any thoughts on if I should add rel="nofollow" to these or does it not matter?
Thanks!
-
Thanks Mike. I do get an occasional 404 on those phone numbers, but not a lot. Was more concerned about having links that were really not links and passing equity to nowhere. Appreciate the response!
-
Thanks Eric appreciate the answer! That is what I though but thought why not ask...
-
While a bot might try to follow it (because it is, in it simplest form, a type of link), that will not in any way adversely affect you. That tel: in the tag will tip them off that it is a telephone number and/or should be click-to-call. So no link equity will be lost, you won't start seeing tons of 404 warnings, or anything of that sort.
-
They certainly will make note of those phone numbers, but since the phone number is not a web page there's no way to pass on "link juice" to it. So, there's really no reason to mark it as a nofollow link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too much internal linking?
Hi everyone, Too much of anything is not good. In terms of internal linking, how many are too many? I read that the recommended internal links are about 100 links per page otherwise it dilutes the page's link equity. I have a concern about one of our websites - according to search console, the homepage has 923 internal links. All the pages have a corresponding /feed page added to the page URL, which is really weird (is this caused by a plugin?). The site also has an e-com feature, but it is not used as the site is essentially a brochure and customers are encouraged to visit the shop. I assume the e-com feature also increases this number. On the other hand, one of the competitors we are tracking has 1 internal link site-wide. Ours is at 45,000 site-wide. How is it possible to only have 1 internal link? Is this a Moz bug? I know we also need to reduce our internal links badly, however, I'm not sure where to start. I don't know how these internal links are linked together - some aren't in the copy or navigation menu. When I scan the homepage links using 'check my links', the total links identified for the homepage is only 170. kAeYlTM
On-Page Optimization | | nhhernandez0 -
Should an internal link open in a new tab or in the same window?
Should an internal link open in a new tab or in the same window? Seems like this is an issue that has never had a definitive answer one way or the other. But I couldn't find any recent articles from reliable sources taking a stance and answering this question. Does anyone know if user engagement metrics (time on site, bounce rate, pages per visit) are impacted if a user clicks a link that opens in a new tab? Thanks!
On-Page Optimization | | NicheSocial0 -
Is a Mega Menu with over 300 links in it hurting my rankings?
I got hit pretty badly by Panda 4.0 (1/3 of my traffic lost), and I'm fairly certain it was because Google had potentially indexed over 20 million pages from a site filtering piece of software and got done for duplicate content. I have since fixed that using URL Parameters and that 20 million is down to 2.7 million now and I have submitted a clean site map, so now I wait. I have just done a site relaunch and am trying to determine if there are any other issues. I run an online store, and I have a mega menu with well over 300 links in it - makes the user experience really quick and easy to jump exactly where you want - and then I have about 30 links in the footer. I know there's a 'no more than 100 links on a page' guideline for Moz, but does anyone know if Google is smart enough to see the same header / footer navigation structure on every page of a site and know it's navigation and not water down the rest of the links, or do I need to re-think and simplify my navigation? It's one of those things that's there for a user experience and now I'm worried that I'm being penalised. The site is www dot shopnaturally dot com dot au
On-Page Optimization | | sparrowdog0 -
Best practice for Portfolio Links
I have a client with a really large project portfolio (over 500 project images), which causes their portfolio page to have well over the 100 links that are recommended. How can I reduce this without reducing the number of photos they can upload?
On-Page Optimization | | HochKaren0 -
How many outbound links is too many outbound links?
As a part of our SEO strategy, we have been focusing on writing several high quality articles with unique content. In these articles we regularly link to other websites when they are high quality, authoritative sites. Typically, the articles are 500 words or more and have 3-5 outbound links, but in some cases there are as many as 7 or 8 outbound links. Before we get too carried away with outbound links, I wanted to get some opinions on how many outbound links we should be trying to include and more information on how the outbound links work. Do they pass our website's authority on to the other website? Could our current linking strategy cause future SEO problems? Finally, do you have any suggestions for guidelines we should be using? Thank you for your help!
On-Page Optimization | | airnwater0 -
No follow for html sitemap?
Hi, I have been working on an e-commerce site and have been wondering if i should add the meta robot tag with no follows, on pages like delivery , terms, returns and the html sitemap? From what I have read this seems a good idea, but i am a little confused as what to do with the html sitemap. I can understand that having this on the homepage will allow crawlers quick access to the deeper pages within the site. But would it be better to guide them down the natural route of the category navigation instead? Thanks
On-Page Optimization | | Bmeisterali0 -
Footer link to home page?
Quick question - is it a best practice to add a footer link on each page of a website that points back to your home page, with the anchor text being your official brand name?
On-Page Optimization | | Bandicoot0