Size of a term to make money off of ad based informational site
-
Hello,
I am used to estimating how much money is possible to make out of ranking for Ecommerce terms. Higher price products have a lower conversion rate (cheap items are opposite) so you can look at the keyword size in keyword explorer and estimate pretty well (roughly).
My question is, how many times bigger does an ad based (informational) keyword need to be to get similar profit?
This is just an estimate.
For example, does a term need to be 5? 10? times bigger on average (volume) as an informational keyword to make the same amount of profit (roughly of course)? I realize there are many factors here but you must have some way you think of it?
Can you give me some general guidelines?
-
It really depends on the website, the content, and the types of ads.
Most large content sites I've worked with we're in the range of $0.10 to $0.25 cpm in AdSense.
-
I was not talking about PPC. Maybe I misunderstand.
I was talking about getting thousands of visitors and placing a single ad on each page with a 3rd party ad company for revenue.
-
Hi Bob,
Even roughly, this isn't something I could do. If a click is worth $1000 and you have to pay $50 for it, you might consider it a worthwhile gamble. If it was going to cost you $400 for the same click value, you might not think so.
There are no general guides on this I'm afraid - just what you are happy with, within the realm of sensible costs that is. I can only advise that you try to get the biggest bang-for-buck. Choose phrases that are cheap but added together, will net you a decent amount of clicks for not very much money.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Performance Metrics making no sense
Hoping someone can help us with Moz Pro reporting issues that we can't see on a client page. Screenshot 2021-06-07 at 11.36.58.png Screenshot 2021-06-07 at 12.54.48.png The mobile performance metrics are awful (apparently) but we aren't seeing this at all. Both mobile and desktop sites are very fast and pages are loading in under 1s. I have attached the Moz Pro report and a google page speed screenshot to see if any can shine any light on this issue. Thanks,
Moz Pro | | jeffriley
Jeff0 -
Why isnt my site in top 10 SERPs?
Our website, https://www.tradewindfinance.com, hasnt improved ranking for keyword " international trade finance companies." we average around the 10th page of Google SERPs. Our DA, PA, and links are higher thank the top 10 competitors. What are we doing wrong or what can I do to increase rank?
Moz Pro | | solution.advisor0 -
Duplicate Site Content found in Moz; Have a URL Parameter set in Google Webmaster Tools
Hey, So on our site we have a Buyer's Guide that we made. Essentially it is a pop-up with a series of questions that then recommends a product. The parameter ?openguide=true can be used on any url on our site to pull this buyer's guide up. Somehow the Moz Site Crawl reported each one of our pages as duplicate content as it added this string (?openguide=true) to each page. We already have a URL Parameter set in Google Webmaster Tools as openguide ; however, I am now worried that google might be seeing this duplicate content as well. I have checked all of the pages with duplicate title tags in the Webmaster Tools to see if that could give me an answer as to whether it is detecting duplicate content. I did not find any duplicate title tag pages that were because of the openguide parameter. I am just wondering if anyone knows:
Moz Pro | | MitchellChapman
1. a way to check if google is seeing it as duplicate content
2. make sure that the parameter is set correctly in webmaster tools
3. or a better way to prevent the crawler from thinking this is duplicate content Any help is appreciated! Thanks, Mitchell Chapman
www.kontrolfreek.com0 -
Why does SEOMoz only crawl 1 page of my site?
My site is: www.thetravelingdutchman.com. It has quite a few pages, but for some reason SEOMoz only crawls one. Please advise. Thanks, Jasper
Moz Pro | | Japking0 -
What is the correlation between the SEOMOZ PR number and where my site is showing up in an organic search?
For years, our company placed 3 or 4 in an organic search on Google for the keyword I am inquiring about. A couple of months ago, we went down to number 15. I then subscribed to SEOMOZ and began a concerted effort to improve our ranking for this keyword. Slowly, our listing came up higher in searches and on our reports- back onto the first page #8. Our weekly SEOMOZ reports reflected this improvement, but then it dropped down again to page 2, #11. My most recent report, this week, gave us a PR 8 for this keyword, but our listing is showing upon page 2, #11. I do have my personal search and browser history disabled. I am unclear as to why there is this discrepancy.
Moz Pro | | gfiedel0 -
How do I increase domain authority? Real Estate SIte
I have a site that is just a few months old. How do I get the domain authority up?
Moz Pro | | bronxpad0 -
How long would a SEOMoz crawl usually take for a site with around 4000 pages?
We are working through optimising a site for one of our clients and the SEOMoz crawl progress says it has been running since the 8th Feburary. It's now almost a week later and it still hasn't finished. The first run took a few days, is there any way of restarting the process?
Moz Pro | | TJSSEO0 -
Is there such thing as a site free from errors?
Or is this a given? I am new to SEO and SEOmoz. One of my campaigns is completley free of errors...the others are a work in progress. Now I realize that SEO is never done, but can a site actually be free of errors? If so... I just gave myself a pat on the back.
Moz Pro | | AtoZion0