Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. H2 vs. H3 Tags for Category Navigation

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    H2 vs. H3 Tags for Category Navigation

    Intermediate & Advanced SEO
    4
    5
    4111
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Ask4443523
      Ask4443523 last edited by

      Hey, all.

      I have client that uses

      tags in the navigation for its blog.  For example,

      tags might appear around "Library," "Recent Posts," etc.  This is handled through their WordPress theme.

      This seems fairly standard, but I wonder whether

      tags are semantically appropriate.  Since each blog post is fairly lengthy (about 500-1000 words) with multiple

      tags, would it be more appropriate to use

      tags for this menu navigation?  Are we cutting into the effectiveness of our

      tags by using them for menu navigation?

      The navigation is certainly an important page element, and it structures content, so it seems that it should use some header tag.  Anyways, your thoughts are greatly appreciated.  I'm a content creator, not an SEO, so this is a bit out of my skillset.

      1 Reply Last reply Reply Quote 0
      • Etna
        Etna Subscriber last edited by

        Hi everyone!

        Only a year late to this question... 🙂

        Do you know if anyone has done any A/B testing on how H2s in the nav can negatively affect a website's rankings? I'm on the same page with everyone that it is a big no-no to do, but am getting push back from our development team. They want me to prove that it hurts a website before they change the site. Figured I'd reach out here to see if you any of you have seen tests that prove this.

        Thanks you!

        -Rachel

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by

          Patrick gave a great answer above.

          Now that you mention they are at the bottom of the page, I would definitely remove the h2 or hwhatever and simply style them with css.

          1 Reply Last reply Reply Quote 2
          • Ask4443523
            Ask4443523 last edited by

            Thanks so much for the response!

            I may have done a bad job of explaining this, so I just want to double-check that I understand you.

            The tags are actually below the blog at the bottom of the page; "Library," for instance, might list the months of blog activity below it (January, February, etc.)  I shouldn't have referred to them as a menu.

            The reason that I think header tags might be defensible is that they could help a user understand the organizational structure of these sub-categories.

            Does that change your answer at all, or do you still recommend handling this element through CSS?  Thanks!

            1 Reply Last reply Reply Quote 0
            • PatrickDelehanty
              PatrickDelehanty last edited by

              Hi there

              Usually, H2s and H3s are reserved for your content structure and prioritization of importance in the content on the page, not in your top navigation.

              As your content (should) starts with an H1, this semantically will mess your header structure up because you have an H1 below H2s and H3s that live in your top navigation.

              If you like the way that those menu fonts and sizes look, I would suggest looking into CSS Font styling - therefore you can set up how you want your font to look in the menu and have a proper header structure on your page content. This will be better for your On-Site SEO.

              Hope this helps - let me know if you have any questions or comments! Good luck!

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • eddys_kap

                Why is our noindex tag not working?

                Hi, I have the following page where we've implemented a no index tag. But when we run this page in screaming frog or this tool here to verify the noidex is present and functioning, it shows that it's not. But if you view the source of the page, the code is present in the head tag. And unfortunately we've seen instances where Google is indexing pages we've noindexed. Any thoughts on the example above or why this is happening in Google? Eddy

                Intermediate & Advanced SEO | | eddys_kap
                0
              • Maximuxxx

                Should I add no-follow tags to my widget links?

                Matt Cutts recommended in a video in 2013 to add rel="nofollow" on widget links that link back to your website. Some background of my company: We're a software company for website chat. There's a 'powered by' link in our widgets that links back from our users' websites to our website. Currently these are all follow links. I checked out the links of our competitors, and it seems none of them have no follow on their widget backlinks. This, together with the fact that the video is quite old and information on this issue rather scarce, makes me doubt whether we should change our widget backlinks to no follow. Does anyone have thoughts on this?

                Intermediate & Advanced SEO | | Maximuxxx
                0
              • Eric_Lifescript

                Bad SEO Practice: in title tag?

                Greetings, I just discovered that some of our content was produced with
                tags in the title tag. Example: <title>Diabetes Symptoms <br> In Women Over 40</title> My gut says this is bad for SEO, but I couldn't find a definitive answer on the web, so I thought I would ask the community of gurus here at Moz. 🙂 Thanks in advance for any reply. Kind regards, Eric

                Intermediate & Advanced SEO | | Eric_Lifescript
                0
              • AbsoluteDesign

                Ecommerce: A product in multiple categories with a canonical to create a ‘cluster’ in one primary category Vs. a single listing at root level with dynamic breadcrumb.

                OK – bear with me on this… I am working on some pretty large ecommerce websites (50,000 + products) where it is appropriate for some individual products to be placed within multiple categories / sub-categories. For example, a Red Polo T-shirt could be placed within: Men’s > T-shirts >
                Men’s > T-shirts > Red T-shirts
                Men’s > T-shirts > Polo T-shirts
                Men’s > Sale > T-shirts
                Etc. We’re getting great organic results for our general T-shirt page (for example) by clustering creative content within its structure – Top 10 tips on wearing a t-shirt (obviously not, but you get the idea). My instinct tells me to replicate this with products too. So, of all the location mentioned above, make sure all polo shirts (no matter what colour) have a canonical set within Men’s > T-shirts > Polo T-shirts. The presumption is that this will help build the authority of the Polo T-shirts page – this obviously presumes “Polo Shirts” get more search volume than “Red T-shirts”. My presumption why this is the best option is because it is very difficult to manage, particularly with a large inventory. And, from experience, taking the time and being meticulous when it comes to SEO is the only way to achieve success. From an administration point of view, it is a lot easier to have all product URLs at the root level and develop a dynamic breadcrumb trail – so all roads can lead to that one instance of the product. There's No need for canonicals; no need for ecommerce managers to remember which primary category to assign product types to; keeping everything at root level also means there no reason to worry about redirects if product move from sub-category to sub-category etc. What do you think is the best approach? Do 1000s of canonicals and redirect look ‘messy’ to a search engine overtime? Any thoughts and insights greatly received.

                Intermediate & Advanced SEO | | AbsoluteDesign
                0
              • jpfleiderer

                508 compliance vs good SEO re: Image alt tags

                I'm currently in debate with our 508 compliance team over the use of alt tags on images. For SEO, it is best practice to use alt tags so that readers can tell what the image represents. However, they are arguing that these images should NOT have alt text as it doesn't add anything to the disability screen reader as the image text would be repetitive with the text on the page. I feel they are taking the "decorative" image concept in 508 compliance too far. It's intention is for images for bullets, etc that truly are decorative in nature and add no benefit to the reader. What is the communities thoughts on this? Have you ever run into scenario where 508 is attempting to ruin SEO? Usually the 2 play nicely.

                Intermediate & Advanced SEO | | jpfleiderer
                0
              • WMCA

                Canonical tag + HREFLANG vs NOINDEX: Redundant?

                Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA

                Intermediate & Advanced SEO | | WMCA
                0
              • TT_Vakantiehuizen

                Does a UTM tag influence the linkvalue?

                Will Google value a link with a UTM tag the same as a clean link without a UTM tag? I should say that a UTM tag link is not a natural link so the linkvalue is zero. Anyone any idea how to look at this?

                Intermediate & Advanced SEO | | TT_Vakantiehuizen
                0
              • BeytzNet

                How to 301 redirect old wordpress category?

                Hi All, In order to avoid duplication errors we've decided to redirect old categories (merge some categories).
                In the past we have been very generous with the number of categories we assigned each post. One category needs to be redirected back to blog home (removed completely) while a couple others should be merged. Afterwords we will re-categorize some of the old posts. What is the proper way to do so?
                We are not technical, Is there a plugin that can assist? Thanks

                Intermediate & Advanced SEO | | BeytzNet
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.