Which is best for SEO: Dedicated landing pages for contests or templated page URL?
-
A colleague and I were having a discussion about this and wanted to get insight from the community about this. Most often we run contests on social channels, but for some we place them on our e-commerce web site - particularly those which have a universal appeal to customers since these also tend to be included in our e-mails.
So our question is with regard to any links built to those contest pages, is it better to:
- have them point to a unique page, Example: domain.com/customer-appreciation-contest
OR
- A reusable page/URL that can continuously be repurposed and updated for new contests. Example: domain.com/contests
We discussed pros/cons of each but am curious if anyone here has insight or source that definitively advises which method is best. Thanks in advance for your thoughts!
-
Thanks Jared for your thoughts/insight! I was leaning toward the dedicated/unique landing page for each contest as well.
-
Hi Vanessa,
First off, really awesome question, I definitely had to give this one some thought! I would do both...
You're right about there being pros and cons, but if it were me I would create a dedicated landing page for each contest then 301 them to the main /contest page after it was over.
The reason for my preference is because you may be more likely to earn certain links from certain places if you have a very specific landing URL vs. a generic one. I know you mentioned changing the "catch all" page each time, but you lose the ability to change the URL in that scenario. If it's always going to remain /contest, this might be a turnoff (albeit very slight) to someone that might have otherwise linked to you if it was /unique-content-title instead. Not to mention, if there are any semi-shady domains that end up linking to this unique page, the URL specifically is another signal that might reinforce the idea of "Don't-penalize-me-because-their-spammy-site-is-linking-to-me-I'm-just-running-a-contest" to the engines because of its onpage relevance (this also assumes it's a relevant spammy site linking to you in the first place).
All that being said, you would lose about 10% of link equity anyway by 301ing the unique link every time, and the scenario of getting one bad link that ends up hurting you is unlikely, so it really could go either way. This decision might also be swayed by how hard it is to get something redirected in the first place. If you're in a "typical" corporate environment, it may be an act of congress to get a 301 pushed through instead of just changing the body content of an existing page.
Hopefully that helped Vanessa and didn't just generate more questions...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company FB Page Automatically Friend-Requesting Admins' Contacts
Hola, So today we added 3 or 4 admins to our company FB page. Our company FB consists of a 'profile' and that 'profile' has create a FB 'page' for the business. All of a sudden, the profile (not the company 'page') started to get a new friends. We thought this was weird as we weren't using this for promotion, we were using the company FB page. Anyway, when we dug a little deeper, we found the profile had automatically sent friend requests to all of the admins' contacts (around 2,000 people!). When we checked the friend request page, we realised we can't cancel all the requests, they have to be done individually! Why would FB do this? It might not be so bad if it was actually inviting the admins' contacts to 'like' the business page, but it's just adding them to the main profile's friend list. The only solution we can find is to deactivate/delete the profile and keep the company page with all the admin attached. Any ideas on this one? It's very weird and now it just looks like our fleldgling business is spamming people! Cheers, Lewis
Social Media | | PeaSoupDigital0 -
Facebook doesn't "read" pages: 206 responsecode: Could not retrieve data from URL
Hello, Since shortly, every page of our website ecoheating.be doesn't get "read" by Google. So when you paste a page in Facebook, he doesn't get the title, description, image... FB Debugger says there's a 206 Error code (check attachment). A lot of changes are done the last weeks on this site so perhaps something is misconfigured. But what could this be? I've already check the htaccess and nothing there... Thanks, 0cphxGt
Social Media | | conversal0 -
Exporting Facebook Page Likes
Has anyone found a work-around to export the entire list of people how have liked your page? I know this has been on-going problem for people, but I'm hoping someone here discovered a secret method they'd like to share...please. Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Which URL should I share with Facebook and google plus ?
Hi, My question is which URL should I use with the share plugins of Facebook and Google Plus.
Social Media | | Kadel
Should I use the URL of the website or of the facebook's page / google's + page? By the way , may I ask what's the source of the FB Shares that Moz present in the advanced keyword analysis report? and are those shares are of the website or of the facebook's page? Thanks,
Kadel.0 -
Lost with Google services: place, Google +, page, youtube ...?
Hello MOoooooooooooooz ! Sorry to add another post on this. But I think most of us agree on the fact that for Google +, Google is not making very good job. Even worst when we know how low is the engagement on this website. Now I'm facing the following issue: Multi page and accounts through Google services ! One of my customer is playing music. So she has a google + profil and a youtube. Now we created the same for her website: A google page and then a google place (Google team has been sending hundred of messages and so far has not merge them). Then I opened a youtube for the Google Page. So i end up with: A Google + Profil for her (we use for the authorship) A Goole + profil for her website (we use for the SEO) A Google place page (we use for maps SEO) A youtube account for her (come with gmail) A youtube channel for her (easier to promote her job) A youtube channel automatically created through the Google + page (2) What would you do in this case to: Get 1 Google page Get 1 youtube channel I would like something easy to use even for youtube download or reviews and sharing. So I do not know which one to keep, etc ... Hope you can help me as I'm sure many of us faced the same issue.
Social Media | | AymanH0 -
Facebook pages invites via email
Hi Within Facebook business admin there is an option to email your contacts to invite them to like your page. Has anyone done this? and would sending this invite request out to your mailing list of subscribers be allowed in Facebook or would it be seen as spamming? even though they have opted in to recieve communications/news/offers from the company?
Social Media | | ocelot0 -
What is the best social backlink checker available right now?
I want a tool that i can enter a domain into and get all the social backlinks available. Preferably the tool that keeps the most recent database of this information. I'm willing to pay for the tool, it does not need to be free. Not sure if i'm using the right terminology here, by "social backlinks" i mean Facebook Shares, Twitter RT's, Google +'s, etc.
Social Media | | adriandg1 -
LinkedIn and SEO -- Is there a relationship?
I've analyzed the link profiles for 12 sites recently. I noticed that none included a link from LinkedIn, though each company had links on LinkedIn (I suspect this is because LinkedIn redirects outbound links). Are links on LinkedIn really good for SEO? (IE DO THEY PASS LINK JUICE !!!!!!!????) SuperStock_1491R-1130365.jpg linkedin.jpg linkedin-243x300.jpg
Social Media | | glennfriesen0