Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sitewide footer links - bad or not?
-
Hi,
Sitewide footer links, is this bad for SEO?
Basically I see all the time the main navigation repeated in the footer, sometimes as almost something to just fill the footer up.
Is this bad for SEO (im guessing it is) and can you explain why you think it is?
Cheers
-
I think it's erroneous to say that users don't want to see "built by" in the footer. I am often curious about who built or designed a website, and seeing that in the footer helps me navigate there. How does Google decide what a user wants to see or doesn't want to see? If a link is clicked on often, by a variety of IP addresses, could that indicate that it's a useful link and shouldn't be discounted, even if it's in the footer?
-
Quite curious with this as I see no definite answer to this.
Let's say that I build a site for a client and place a footer that says "built by me"...
Will that footer link impact my rankings?
But just to be safe possibly a rel="nofollow" would be an option. Would like to hear your opinion on this.
Thanks!
-
You say "Basically I see all the time the main navigation repeated in the footer, sometimes as almost something to just fill the footer up." - you have to remember that only the first link on the page to a specific URL is counted. So if a link is repeated in the footer, it's worthless (from a SEO point of view, it may be beneficial for user experience/navigation).
The days of linking key terms in the footer are numbered, don't think SEO, think user experience.
-
You should pick your top 10-20 most important pages on your website & link them from your footer. Since the homepage normally has the most domain authority you want to try to pass along some of the authority to the other pages within your site that you want to rank.
Don't put too many links in the footer as this will over-dilute the home page link juice.
-
it is not bad if you are doing internal linking and not anchor text spamming in the footer links. It can be used to pass PR to more important pages but should mostly be though of as providing the user a better experience when navigating your site.
footer links are bad for SEO when linking to other sites or when other sites link to you since that creates hundreds, thousands or even millions of links with the same anchor text. it's an old SEO tactic that no longer works
-
Linking to pages in the footer generates more links which dilutes link juice passed to all pages that are linked to. Usually the footer is where non-important SEO pages are located but important pages for customer experience like, accounts / support / contact / privacy / terms of service / legal.
You should always side with the USER EXPERIENCE it should not be frustrating for your users to find what they are looking for. Taking that into consideration you should also keep the links to less important SEO pages sitewide to a minimum and not duplicate your navigation unless it makes sense from a usability standpoint. Other-words don't do it to fill up space.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect in breadcrumb. How bad is it?
Hi all, How bad is it to have a link in the breadcrumb that 301 redirects? We had to create some hidden category pages in our ecommerce platform bigcommerce to create a display on our category pages in a certain format. Though whilst the category page was set to not visable in bigcommerce admin the URL still showed in the live site bread crumb. SO, we set a 301 redirect on it so it didnt produce a 404. However we have lost a lot of SEO ground the past few months. could this be why? is it bad to have a 301 redirect in the breadrcrumb.
Intermediate & Advanced SEO | | oceanstorm0 -
Breadcrumbs and internal links
Hello, I use to move up my site structure with links in content. I have now installed breadcrumbs, is it is useful to still keep the links in content or isn't there a need to duplicate those links ? and are the breadcrumbs links enough. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Pages with excessive number of links
Hi all, I work for a retailer and I've crawled our website with RankTracker for optimization suggestions. The main suggestion is "Pages with excessive number of links: 4178" The page with the largest amount of links has 634 links (627 internal, 7 external), the lowest 382 links (375 internal, 7 external). However, when I view the source on any one of the example pages, it becomes obvious that the site's main navigation header contains 358 links, so every new page starts with 358 links before any content. Our rivals and much larger sites like argos.co.uk appear to have just as many links in their main navigation menu. So my questions are: 1. Will these excessive links really be causing us a problem or is it just 'good practice' to have fewer links
Intermediate & Advanced SEO | | Bee159
2. Can I use 'no follow' to stop Google etc from counting the 358 main navigation links
3. Is have 4000+ pages of your website all dumbly pointing to other pages a help or hindrance?
4. Can we 'minify' this code so it's cached on first load and therefore loads faster? Thank you.0 -
Double hyphen in URL - bad?
Instead of a URL such as domain.com/double-dash/ programming wants to use domain.com/double--dash/ for some reason that makes things easier for them. Would a double dash in the URL have a negative effect on the page ranking?
Intermediate & Advanced SEO | | CFSSEO0 -
Links from non-indexed pages
Whilst looking for link opportunities, I have noticed that the website has a few profiles from suppliers or accredited organisations. However, a search form is required to access these pages and when I type cache:"webpage.com" the page is showing up as non-indexed. These are good websites, not spammy directory sites, but is it worth trying to get Google to index the pages? If so, what is the best method to use?
Intermediate & Advanced SEO | | maxweb0 -
Effect of Removing Footer Links In all Pages Except Home Page
Dear MOZ Community: In an effort to improve the user interface of our business website (a New York CIty commercial real estate agency) my designer eliminated a standardized footer containing links to about 20 pages. The new design maintains this footer on the home page, but all other pages (about 600 eliminate the footer). The new design does a very good job eliminating non essential items. Most of the changes remove or reduce the size of unnecessary design elements. The footer removal is the only change really effect the link structure. The new design is not launched yet. Hoping to receive some good advice from the MOZ community before proceeding My concern is that removing these links could have an adverse or unpredictable effect on ranking. Last Summer we launched a completely redesigned version of the site and our ranking collapsed for 3 months. However unlike the previous upgrade this modifications does not URL names, tags, text or any major element. Only major change is the footer removal. Some of the footer pages provide good (not critical) info for visitors. Note the footer will still appear on the home page but will be removed on the interior pages. Are we risking any detrimental ranking effect by removing this footer? Can we compensate by adding text links to these pages if the links from the footer are removed? Seems irregular to have a home page footer but no footer on the other pages. Are we inviting any downgrade, penalty, adverse SEO effect by implementing this? I very much like the new design but do not want to risk a fall in rank and traffic. Thanks for your input!!!
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Google Indexing Feedburner Links???
I just noticed that for lots of the articles on my website, there are two results in Google's index. For instance: http://www.thewebhostinghero.com/articles/tools-for-creating-wordpress-plugins.html and http://www.thewebhostinghero.com/articles/tools-for-creating-wordpress-plugins.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thewebhostinghero+(TheWebHostingHero.com) Now my Feedburner feed is set to "noindex" and it's always been that way. The canonical tag on the webpage is set to: rel='canonical' href='http://www.thewebhostinghero.com/articles/tools-for-creating-wordpress-plugins.html' /> The robots tag is set to: name="robots" content="index,follow,noodp" /> I found out that there are scrapper sites that are linking to my content using the Feedburner link. So should the robots tag be set to "noindex" when the requested URL is different from the canonical URL? If so, is there an easy way to do this in Wordpress?
Intermediate & Advanced SEO | | sbrault740 -
100 + links on a scrolling page
Can you add more than 100 links on your webpage If you have a webpage that adds more content from a database as a visitor scrolls down the page. If you look at the page source the 100 + links do not show up, only the first 20 links. As you scroll down it adds more content and links to the bottom of the page so its a continuos flowing page if you keep scrolling down. Just wanted to know how the 100 links maximum fits into this scenario ?
Intermediate & Advanced SEO | | jlane90
