Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
-
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea?
To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b
Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco."
The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses.
Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags?
Any input is appreciated!
-
Thanks- this sounds right. We decided to keep our pages as Product pages.
-
Google is penalizing for spammy schema markup, (see: http://searchengineland.com/spammy-structured-markup-penalty-recovery-use-schema-markup-caution-223289) So if it's an error because of incomplete information, I would keep it as a product.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Listing Doesn't Appeare on 3Pack anymore
Hi, One of my GMB listing suddenly stopped ranking in the 3Pack Results. It used to always rank in 1st or 2nd position in the 3Pack results, Suddenly since 24th May it completely Flatlined, I don't know why but It doesn't show up in the results, or when I click see more. It completely vanished for that term locally. My Listing is based in Brisbane, QLD, Australia and it doesn't show up for that term in The Brisbane area. But when the Location info is Australia and not Brisbane, Australia it shows up again. I don't know what is the problem in this case... Any Suggestions will be much appreciated.
Local Listings | | Moxoms10 -
Google My Business -Choosing Multiple Categories
Hi friends, I'm trying to work out what would the practice be for a business who is operating in different categories in terms of displaying those categories in Google My Business account. We have a client who is supplying both catering and cleaning products (both categories are core). In this case, listing those two categories in GMB would be alright or should I expect a negative impact on results related to both categories as we have chosen multiple categories? Any advice would be appreciated greatly!
Local Listings | | bbop331 -
Can having a google business listing harm a company selling services globally?
Hi, We are a SAAS platform offering cloud based solution for educators. We had a google business listing in India and recently added one for US as well. Our keywords rank significantly better in India than in US. Is it a good idea to remove these business listing? Also, what could be other factors that impact GEO SEO rankings for a online company like ours?
Local Listings | | WizIQMarketing0 -
[Local Search] Do you get penalized by using a Google Voice number for each seperate business location?
My client is expanding and opening up separate locations and I will be getting all their online business listings up and running. The client wants to use a single 1-888 number for all locations, however, it was my assumption that they would need a local number for each location to improve their ranking. Could I suggest using free Google voice numbers that get forwarded to their 1-888 number or will Google discredit us for this?
Local Listings | | aedesignco0 -
HELP! Google Local dropped!
I noticed that my Google Local page does not show in any search results anymore. Looking at Moz Local, it appears that I had 250 views on August 30th and 0 after that. It just dropped overnight. I looked at Google My Business and I noticed that I had a duplicate listing (no idea where it came from). It wasn't verified though. I deleted that. I also noticed that my address has been changed to Drive instead Dr. I was very careful in making it the same everywhere, but it changed without me changing it. Perhaps someone so kindly "suggested an edit" and I didn't see that happen. Anyone have any ideas. My organic search ranking is still strong. #3 for most search terms. And we have a very strong Google Local reviews. I mean, it even shows business that have been permanently closed over me!!! And we have photos, great reviews, and regularly post to Google+. I seriously need some help. I am a small business owner that does all of my own SEO because I can't afford a good SEO. 😞
Local Listings | | CalicoKitty20000 -
Google My Business for 2 Websites With the Same Location
Hi,
Local Listings | | alihus
My client has two separate websites with different business names but under one location and phone number. The websites are for two separate services that he offers.
My question is that if creating two Google+ for business pages for the two businesses bad for their SEO or local ranks?
And what about creating local listings for both?(This does not seem logical to me personally!!)
Thank you for the kind answers in advance.0 -
Local SEO business name issue due to aggregator
So I work for a college and we have multiple locations. My tactic has been always to keep the name the same for all of them (no city name), and then change the address and phone number for each. But there is 1000s of college listings websites out there that aggregate college and school data from the same source: the US government. Now the way that they have most, if not all, multi-location colleges listed is: "college name-city name". I can see the value in that, but I guess I'm just wondering what to do since it obviously can't be changed. Should I revert all of our listings as "college name-city name" to match the 1000s of listings that have it that way? I've been under the impression that I should leave the city/town name out of the name, but I'm just wondering what you think best practices would be? Thanks
Local Listings | | TomBinga1125
Tom0 -
What would Cause listing to fall off local search map spot?
Any reason a listing that was showing in Google between the 3 and 5 spot on local map search would suddenly disappear all together from the map position for a specific keyword?
Local Listings | | scott3150