Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. Google Business - Adding location into business name

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Business - Adding location into business name

    Local Listings
    3
    6
    1291
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • omeryamac
      omeryamac last edited by

      Hello,

      I've a client that has many services in different locations and addresses with the same website and phone number. But the thing is they want me to involve location name to business name. Is there a way to add and verify as bulk ?

      1 Reply Last reply Reply Quote 0
      • MiriamEllis
        MiriamEllis Subject Expert @omeryamac last edited by

        You're welcome, Omer!

        1 Reply Last reply Reply Quote 1
        • omeryamac
          omeryamac @MiriamEllis last edited by

          Thanks for your thoughts. I'll take into account this spam risk has bad effects for future. And for the big brands, we might face to worse issues.

          Thank you

          Ömer

          MiriamEllis 1 Reply Last reply Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert @omeryamac last edited by

            Hi Omer,

            Adding modifiers of any kind to the business name is against Google's guidelines. Your client is actually right that having city names in the business name can increase local rankings, but it's considered spam to do so and businesses that are ranking via this tactic are at risk of red flags being raised at Google if they notice it, if a competitor reports the company, etc. So, while your customer is right that this tactic can increase rank, it isn't really worth it to spam Google.

            omeryamac 1 Reply Last reply Reply Quote 1
            • omeryamac
              omeryamac last edited by

              Thank you Patrick. These addresses are real and customers can go and visit. It's a home appliance repair service chain. Also they give service in customer's house.

              Their marketing dep. think that adding location name to business name helps to rank better. But it's good to hear that it's not a strong effect since I set NAWP properly. I'll try to convince in that way and check the tools you mentioned.

              Thanks !

              Ömer

              MiriamEllis 1 Reply Last reply Reply Quote 0
              • PatrickDelehanty
                PatrickDelehanty last edited by

                Hi there

                Google recommends using a local number for different locations when possible, so try to stick to that methodology when possible. Are these actual business locations or just addresses that customers would not go to? In that case, I would also check out service-area businesses on Google My Business, as this sounds like it could be applicable to your business model.

                When it comes to the business name, do not include a city in the location. If you are properly listing NAWP & category information, then you should not have to list the city name in the name. Stick to the business name with no location information.

                You can utilize bulk listing tools like Moz Local, as well as Whitespark. Both will put your business information on relevant citations and listings outlets. Focus on properly categorizing and listing your business information, and you should be all set.

                Hope this helps - I am sure more people will have more details to add! Good luck!
                Patrick

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • formandfunctionagency

                  Why is a Google Listing Showing Up in a Different Town Than Its Address?

                  I have a client who runs a dental office on the outskirts of Racine, WI. His address specifically shows up as being in Racine, however, his GMB profile has always showed with the category of "Dentist in Mount Pleasant, WI" displaying below the photos. (Mount Pleasant is the next town over and his office straddles the line between the two towns in Google's overlay map of the town.) Obviously this is frustrating and I'm concerned that his location is hurting his ability to rank in the larger, more populous town of Racine. Have any other SEOs ever encountered this? And if so, how have you approached the issue? Location pages? Mentions of the location more often on the pages? tsLvH2B

                  Local Listings | | formandfunctionagency
                  1
                • Gavo

                  Changing the business name in citations and GMB

                  In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd. Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect? Thank you in advance for your advices!

                  Local Listings | | Gavo
                  1
                • coolhandluc

                  How to change your location for local search results?

                  Hi Everybody Back in december 2015 I came across this article https://gofishdigital.com/google-results-change-location/  explaining how to change location for local search results using the google emulation tool by setting up new coordinates. This was also picked up by mikeblumenthals' blog as being one of the best way of doing this. I tried it at the time and it worked very well. I tried using it last week and again this week but my location no longer seems to update. I have tried it on fifferent computers located in different locations and still it doesn't work. Does anyone know if this feature is no longer available and if not what else they'd recommend to verify local search results. Thanks

                  Local Listings | | coolhandluc
                  0
                • RosemaryB

                  Concerned about cannibalization for local SEO results. Should we move some of our location pages to a subdomain?

                  Currently we are providing local SEO recommendations for a well known pharmacy chain.  Like most major brands they enjoy multiple organic (not just 3 pack results) listings when people search for local phrases such as "Dallas pharmacy clinics'". The issue is that all these listings are coming from the same domain page.  We are seeing multiple listings both branded and non-branded search queries. Our concern is that Google will someday decide to choose one listing as the most authoritative and nix the rest of the local listings which will reduce their first page search engine saturation.  To maintain first page saturation we are considering recommending to the client that they move some of their location listings
                  to a subdomain (different IP address) to avoid a Google "clean up".  Please note that our client is certainly not using any "doorway" pages but some of these are very scarce on content.  They do not have an issue with duplicate content either. By using subdomains could we help maintain our client's first page saturation?  Any links to articles would be much appreciated.

                  Local Listings | | RosemaryB
                  0
                • chris.oursbourn

                  What is the ideal length of a business description for citations?

                  I am trying to write a business description for building citations. What is the ideal length or word count for this? I am using Yext to help get them listed, did a lot of searching for an answer and was unable to come up with a definite answer. Any help would be great! The business I am working on for this is James River Church, they have 2 locations. So I am trying to write a unique description for both locations.

                  Local Listings | | chris.oursbourn
                  0
                • Houdoe

                  How to deal with wrong location in Google SERP

                  Hi, If I understand correctly, Google provides search results based on the location of the user. That's fine, because most of my clients are local. But if I look at my own search results, Google thinks I'm in a totally different town. Most likely based on my IP address. Of course I can solve that for myself, but the same goes for my potential clients. Is there a way to deal with this, from an seo perspective? For instance find out where most of the the IP providers are located and target that location?

                  Local Listings | | Houdoe
                  1
                • BohmKalish123

                  Google My Business- Will a large service area dilute local search results?

                  I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results.  As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT.  I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA).  Is it better to keep our relatively high ranking in local results?  Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities?  When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.

                  Local Listings | | BohmKalish123
                  0
                • RyanD.

                  Google is associating the wrong address with my website in SERPs

                  I've dealt with submitting address change information to Google (and Yelp, YP, etc.) when they have somehow scraped the wrong address or phone number. This is a little different. I work for the parent company with multiple companies of similar names making up the family of companies. What's happening is that people are searching for one of our companies (Lynden Transport) and getting the correct website results to pop up, but the address/phone # shown below the URL and in the local results screen is for one of our other companies (LTI, Inc.). Customers should be seeing a Fife, WA address but instead are seeing one for Lynden, WA. I've attached a marked up screenshot to better those what is happening. At least customers are generally finding their way to our company but it's causing quite a headache for our customer service reps and customers as they get transferred back and forth on the phone, and confusion for customers unfamiliar with our office locations. I've clicked on the "Send Feedback" link at the bottom of Google and explained what was happening, but beyond that I'm not sure what to do. The information presented isn't wrong, it's just being associated with the wrong company. It seems like a Google logic error and not something I can control or edit. Any ideas? moz-ltia.jpg

                  Local Listings | | RyanD.
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.