Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Title tag: Long tail words or keyword dilution?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Title tag: Long tail words or keyword dilution?

    Intermediate & Advanced SEO
    4
    5
    1346
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Raymondlee
      Raymondlee last edited by

      Hi all,

      I am a newbie to SEO. Lately, I have been struggling to optimize my title tag. Ones say that we should have long tail words in title tags because long tail words improve click through rate and generate quality leads. On the other hand, ones say that putting other words in the title tag will dilute the main keyword that my page ranks for. Do keywords really dilute each other in the title tags? I am really confused. Let me give this an example:

      1. Web Design Services | Company Name

      2. Web Design Services with Conversion Focused | Company Name

      Which one would you prefer and why? Thank you.  😄

      Best,

      Raymond

      1 Reply Last reply Reply Quote 0
      • MelcorDev
        MelcorDev @Raymondlee last edited by

        A "head term" is essentially the opposite of a long-tail keyword.  For instance if you find a long-tail keyword that gets 100-500 searches per month and isn't too difficult to rank for ... say that keyword is "homes for sale in vancouver bc" ... the head term in this case is "homes for sale" which would be getting a lot more search volume but would also be extremely more difficult to rank for because everyone is trying to rank for it.  In this case, if you're a national brand, both keywords are useful to you so you can create a page optimized for "homes for sale" (the head term) and optimize it for both this term and the long-tail.

        Flimsy example, I'm sorry, but my mind is blanking and this is the best I can give you! haha.  Also just noticed this post is over a month old but I'm gonna post this anyway in case it helps anyone.  Cheers.

        1 Reply Last reply Reply Quote 0
        • Raymondlee
          Raymondlee last edited by

          Thank you for your insights and help!

          But by "head term", what do you mean? Thank you for your patience.

          MelcorDev 1 Reply Last reply Reply Quote 0
          • Joe.Robison
            Joe.Robison last edited by

            I don't believe there is such a thing as keyword dilution. Could be wrong as things change hourly in SEO, but haven't heard it myself.

            The best thing to think of is targeting for the highest volume keyword as well as a long tail keyword. In other words, you want to target long tail keywords that also include a "head term". To put it a 3rd way, if you're targeting a head term, might as well include a long tail keyword.

            I prefer your #2 above.

            It includes "web design services" up front in the title tag which is great, but you're also including longer tail keyword with the rest of it.

            As a quick grammar fix, you would say "Web Design Services with Focus on Conversion" or "...with CRO Focus" or "...with Conversion Focus" (last one not ideal though)

            1 Reply Last reply Reply Quote 2
            • GastonRiera
              Gaston Riera last edited by

              Hi Raymond,

              Keep in mind that you want to optimize a certain page for just one o two keywords. So with that idea, you shouldn't worry about the main keyword.
              Im assuming that you're talking about you home page. For specific keywords, is advisable to have separate pages, a sort of landing page focused for that page.

              Here some resources:

              Begginer's guide - 5th chapter - Kw optimization
              A Visual Guide to Keyword Targeting and On-Page SEO - Moz Blog
              How to Optimize for Keywords in 2015 - SEW
              On-Page Optimization for Keywords - Moz.com Academy

              Hope I've helped.
              Best luck.
              GR.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Kingalan1

                Best Practices for Title Tags for Product Listing Page

                My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below. This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
                -Should we set listing not no index if they are not content rich?
                -If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
                -Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
                -I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase? Our site is: w w w . m e t r o - m a n h a t t a n . c o m <colgroup><col width="405"></colgroup>
                | Turnkey Flatiron Tech Space | 2,850 SF $10,687/month | <colgroup><col width="405"></colgroup>
                | Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month | <colgroup><col width="405"></colgroup>
                | Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month | <colgroup><col width="405"></colgroup>
                | Tribeca Corner Loft | Varick Street | 2267SF $11,712/month | <colgroup><col width="405"></colgroup>
                | 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |

                Intermediate & Advanced SEO | | Kingalan1
                0
              • tarafaraz

                Putting Dates In Title Tag

                Hi, I have a site were I write previews for sports match ups.  I notice when I don't put the date in the title I rank much better for specific keywords.  I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways. The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate.  So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it.  Any tips or ideas on how to approach this issue best? Thanks!

                Intermediate & Advanced SEO | | tarafaraz
                1
              • teconsite

                Best Practices for Homepage Title Tag

                Hi, I would like to know if there is any update about the best practices for the homepage title tag. I mean, a couple of years ago, it was still working placing main keywords in the homepage title tag. But since the last google SERP update, the number of characters that are being shown were reduced, and now we try to work with 55 and 56 characters. That has reduced our capacity of including many keywords on the title tag. Besides, search engines are smarter now to choose the correct inner page to show in SERP. But I am wondering if the Homepage Title should have a branded orientation or should include main keywords, cause it is still working that strategy. I would appreciatte any update in this issue. Thank you!

                Intermediate & Advanced SEO | | teconsite
                0
              • joony

                Advanced SEO - What would you do after you run out of keywords?

                Hello! Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next. We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about. What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs) So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site? Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?)  or even same keyword targeting pages? You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches? Thank you and look forward to your comments.

                Intermediate & Advanced SEO | | joony
                3
              • McTaggart

                Exact match Title and H1 tags, and over optimization

                Hi Mozzers - was just wondering whether matching H1 and Title tags are still OK, or whether there's an over optimization risk if they exact match?

                Intermediate & Advanced SEO | | McTaggart
                0
              • Bio-RadAbs

                Meta tags - are they case sensitive?

                I just ran the wordtracker tool and noticed something interesting. The tool didn't pick up our meta description. It's strange as our meta descriptions appear in organic search results and Moz never reported missing meta descriptions.After reviewing other pages,  I noticed our meta description tag is written as the following: name="Description" content=" I never thought about this, but are meta tags case sensitive? Should it be written as: name="description" content=" Thoughts?

                Intermediate & Advanced SEO | | Bio-RadAbs
                0
              • SamCUK

                Easy way to change wordpress category titles. Currently categories are appearing with the same title?!

                I'm working on a wordpress adult dating review site and have started to set up categories for each of my main keywords. I have also started to add sub categories by county and town and so far have done so for the counties of 'Lincolnshire' and 'Derbyshire'. The problem is though that for each of my subcategories the page titles are appearing the same. For example: www.mysite.com/category/online-dating/lincolnshire/spalding (root category online dating) shows the title as 'Spalding'. www.mysite.com/category/adult-dating/lincolnshire/spalding also has the title 'Spalding' even though it's root category is different (adult dating). It's probably easier to go to http://www.top-10-dating-reviews.com to see how it's set up. If you click in the category text in the top menu and navigate to dating/derbyshire/alfreton for example and then adult dating/derbyshire/alfreton you'll notice the page titles are the same. I use all in one SEO pack and have rewrite titles checked with category titles set to %category_title% | %blog_title%. I also use category SEO updater. In order to prevent duplicate content issues how can I simply make the title of each category category root title/category subtitle(county)/category subtitle 2(town). The title of each category page would then read for example Online Dating Lincolnshire Spalding.

                Intermediate & Advanced SEO | | SamCUK
                0
              • BrooklynCruiser

                When using ALT tags - are spaces, hyphens or underscores preferred by Google when using multiple words?

                when plugging ALT tags into images, does Google prefer spaces, hyphens, or underscores?  I know with filenames, hyphens or underscores are preferred and spaces are replaced with %20. Thoughts? Thanks!

                Intermediate & Advanced SEO | | BrooklynCruiser
                3

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.