undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Is there any ratio of dofollow and nofollow in back-links profile?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is there any ratio of dofollow and nofollow in back-links profile?

Intermediate & Advanced SEO
3
3
4.0k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • vtmoz
    vtmoz last edited by Feb 6, 2017, 10:36 AM

    Hi,

    Is there any ratio between dofollow and nofollow back-links of a website? Do a website really need some nofollow back-links?

    Thanks

    1 Reply Last reply Reply Quote 0
    • Hurf
      Hurf last edited by Feb 14, 2017, 9:07 AM Feb 6, 2017, 4:32 PM

      As part of the normal backlink profile you would absolutely expect to see some nofollow links (In many cases, you can expect to see more nofollow than follow (Moz's inbound links have a ratio of something close to 40% follow to 60% nofollow). Of course, if you only have a few inbound links there's every chance that 100% of them could be passing equity. However, as your site grows, you'd definitely expect to see that percentage drop off. Being honest, I can only see this ratio being something to concern yourself with if you are trying to make your backlink profile "look natural", rather than allowing to develop naturally. Often, the kind of places that allow you to "get" dofollow links (i.e. paid links/directories etc.) are of lower quality and Google will have a pretty good understanding what they're up to and simply discount the links, which could see you investing a lot of effort and gaining nothing of any worth at the end.

      So, in summary, there is no optimal ratio of follow/nofollow links, only good links (natural/relevant) and bad links (paid/spammy). Concentrate your efforts on building great contents, satisfying your visitors (by giving them what they want) and building relationships within your vertical and you'll gain far more from fewer links. It may seem counter-intuitive, especially if you see your competitors gaming the system, but their success will likely be short-lived.

      I know that the "build great content" and "putting the user first" messages can seem a little trite, but you hear it a lot because it's true.

      Good luck with your project!

      1 Reply Last reply Reply Quote 1
      • Alick300
        Alick300 last edited by Feb 6, 2017, 10:58 AM Feb 6, 2017, 10:58 AM

        Hi,

        There is no such ratio exist.Nofollowed links don't contribute to your domain power, but they make your backlink profile look natural.The main thing is earning natural links to your site.

        Thanks

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • seoman10

          Footer no follow links

          Just interested to know when putting links at the foot of the site some people use no-follow tags.  I'm thinking about internal pages and social networks. Is this still necessary or is it an old-fashioned idea?

          Intermediate & Advanced SEO | Jun 11, 2018, 8:44 AM | seoman10
          0
        • HashtagJeff

          Changed all external links to 'NoFollow' to fix manual action penalty. How do we get back?

          I have a blog that received a Webmaster Tools message about a guidelines violation because of "unnatural outbound links" back in August. We added a plugin to make all external links 'NoFollow' links and Google removed the penalty fairly quickly. My question, how do we start changing links to 'follow' again? Or at least being able to add 'follow' links in posts going forward? I'm confused by the penalty because the blog has literally never done anything SEO-related, they have done everything via social and email. I only started working with them recently to help with their organic presence. We don't want them to hurt themselves at all, but 'follow' links are more NATURAL than having everything as 'NoFollow' links, and it helps with their own SEO by having clean external 'follow' links. Not sure if there is a perfect answer to this question because it is Google we're dealing with here, but I'm hoping someone else has some tips that I may not have thought about. Thanks!

          Intermediate & Advanced SEO | Mar 26, 2017, 3:34 AM | HashtagJeff
          0
        • Brett-S

          Link juice through URL parameters

          Hi guys, hope you had a fantastic bank holiday weekend. Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through? We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this. Thanks, Brett

          Intermediate & Advanced SEO | Aug 30, 2016, 7:25 AM | Brett-S
          0
        • Kingalan1

          Low text-HTML ratios

          Are low text-HTML ratios still a negative SEO ranking factor? Today I ran SEMRUSH site audit that showed 344 out of 345 pages on our website (www.nyc-officespace-leader.com) show an text-HTML ratio that ranges from 8% to 22%.  This is characterized as a warning on SEMRUSH. This error did not exist in April when the last SEMRUSH audit was conducted. Is it worthwhile to try to externalize code in order to improve this ratio? Or to add  text (major project on a site of this size)? These pages generally have 200-400 words of text. Certain URLs, for example www.nyc-officespace-leader.com/blog/nycofficespaceforlease more text, yet it still shows an text-HTML ratio of only 16%. We recently upgraded to the WordPress 4.2.1. Could this have bloated the code (CSS etcetera)  to the detriment of the text-HTML ratio? If Google has become accustomed to more complex code, is this a ratio that I can ignore. Thanks, Alan

          Intermediate & Advanced SEO | Jan 30, 2017, 11:02 AM | Kingalan1
          0
        • Your_Workshop

          Nofollow Outbound Links on Listings from Travel Sites?

          We oversee a variety of regional, county, and town level tourism websites, each with hundreds (or even thousands) of places/businesses represented with individual pages. Each page contains a link back to the place's main web presence if available. My fear is that a large portion of these linked to sites are low quality, and may even be spammy. With our budgets there is no way to sort through them and assign nofollows as needed. There are also a number of broken links that we try to stay on top of but at times some slip through due to the sheer number of pages. I am thinking about adding a nofollow to these outbound links across the board. This would not be all outbound links on the website, just the website links on the listing pages. I would love to know peoples thoughts on this.

          Intermediate & Advanced SEO | Dec 19, 2015, 8:08 PM | Your_Workshop
          0
        • MiguelSalcido

          Linking to URLs With Hash (#) in Them

          How does link juice flow when linking to URLs with the hash tag in them? If I link to this page, which generates a pop-over on my homepage that gives info about my special offer, where will the link juice go to? homepage.com/#specialoffer Will the link juice go to the homepage? Will it go nowhere? Will it go to the hash URL above? I'd like to publish an annual/evergreen sort of offer that will generate lots of links. And instead of driving those links to homepage.com/offer, I was hoping to get that link juice to flow to the homepage, or maybe even a product page, instead. And just updating the pop over information each year as the offer changes. I've seen competitors do it this way but wanted to see what the community here things in terms of linking to URLs with the hash tag in them. Can also be a use case for using hash tags in URLs for tracking purposes maybe?

          Intermediate & Advanced SEO | Apr 22, 2015, 5:06 PM | MiguelSalcido
          0
        • NaescentAdam

          Link Research Tools - Detox Links

          Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam

          Intermediate & Advanced SEO | May 3, 2013, 12:42 AM | NaescentAdam
          0
        • ScottBaxterWW

          De-indexed Link Directory

          Howdy Guys, I'm currently working through our 4th reconsideration request and just have a couple of questions. Using Link Detox (www.linkresearchtools.com) new tool they have flagged up a 64 links that are Toxic and should be removed. After analysing them further alot / most of them are link directories that have now been de-indexed by Google. Do you think we should still ask for them to be removed or is this a pointless exercise as the links has already been removed because its been de-indexed. Would like your views on this guys.

          Intermediate & Advanced SEO | Sep 1, 2012, 9:32 AM | ScottBaxterWW
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.