Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do I rank inside the knowledge panel in the "people also search for" section?
-
Hello fellow Mozzers,
In Google's knowledge panel there is a section at the bottom that says "people also search for" and a list of competitors is displayed. I'm hoping to get some information I can use to get my client listed there on top of the local organic results. The more SERP presence, the better. Attached image should provide clarity to those who are confused. I suspect I know the answer to this question, but since I can't find a source to verify my beliefs, I'm crowdsourcing. Thanks in advance!
-
Hi Brett!
I've actually been wondering this same thing for awhile now. From what I've found, there isn't a way to specifically manipulate anything on your website with anything (i.e. schema, etc.) that will help get you in this position of the knowledge graph. At the moment, it seems like it is mostly pulling companies that are ranking prominently in the area. That being said, I would focus on getting your website to be one of the most authoritative in the area to improve your chances.
-
Thanks Miriam, you've been super helpful. For the time being I'll close this ticket but if I can get some solid data then I'll happily share the data with the Moz community in one format or another. Cheers!
-
Hi Brett,
This might be of some help https://moz.com/blog/eye-tracking-2016-how-searchers-interact-mobile-serps-desktop but I haven't seen one that focused only on the knowledge panel. I'd love to see one.
-
Thanks Miriam, I don't think there's a ton of value to be had for this one particular client (not enough to make me conduct an extensive study on the matter), but even that is shooting from the hip.
Do you know of a heatmap study that shows how people interact with knowledge panels? If I can prove that X% of users interact with the competitor space on those panels then I may have a case to perform further research. Which if I did, I would share here, because I am a sharing kind of person
-
One of things I noticed when I clicked through some of the profiles was that it was pulling information from Google My Business, which makes me think that the information in there may be tied to it. I have a hard time believing that it truly is as simple as "people also search for (x) website" because I've seen Google posting businesses that are marked as permanently closed in this space, and I can't imagine people are repeatedly searching for a closed business in their area.
-
Hi Brett!
Good question. The People Also Search For results are algorithmic, and like Ria, I've not seen a definitive study on this area of the knowledge graph. What you could do if a client is desirous of making it into that area of the display would be to do competitive analysis of the top businesses currently coming up in this type of result and see if you can find commonalities. For example:
-
What are the local and local-organic rankings for those businesses?
-
What is their proximity to you when you search?
-
What is their proximity to the main business in the knowledge graph?
-
What do their review and link profiles look like?
That's just a start, but it would be how you would need to begin exploring the results of a particular knowledge panel. How much effort you put into this should be dictated by how valuable it would actually be for the client to appear in this feature.
-
-
It seems that the businesses that appear are ones that frequently appear together in the SERPs. I can't imagine that there's much more to it than that. Similar businesses that people also search for by name and businesses that frequently appear together for the same/similar search queries.
I don't think it is necessarily tied to locality, as businesses can appear here that aren't in the local area of the business in the knowledge graph. But obviously if a business is very locally focused then the only businesses that appear there are locally focused too, due to people (for example) not searching for a local plumber and then proceeding to search for a plumber on the other side of the country. Or a local plumber appearing in the same set of SERPs as a plumber on the other side of the country, when they only rank for locally based keywords.
As far as I've seen, there's been no definitive studies on this so I'm just speculating above based on what I've read and seen myself.
-
What an interesting question. I hope someone has the answer.
It has always seemed to me that the businesses I've seen there have been prominent and I've suspected that they get a lot of branded searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Has anyone noticed the Google quote request response rate never changes?
We respond to almost 100% of our quote requests, yet every quote email that comes in from Google shows a 27% response rate and it never changes. Has anyone else seen this or have any insight into it?
Local Listings | | r1200gsa0 -
How to remove a link in GMB "Products & Services: places.SinglePlatform.com"
I manage a GMB account for an HVAC client and noticed in their knowledge graph it shows: "Products & Services: places.SinglePlatform.com" I cannot find this anywhere on the backend on GMB. Has anyone experienced this and how did you fix/remove the link? Luckily, the link goes to the clients profile on SinglePlatform, but the info is outdated.
Local Listings | | Bryan_Loconto0 -
Local Search - can I use a shortened company name
Can I use a shortened version of our company name for local search or does it need to match the name registered at companies house exactly?
Local Listings | | paulfoz16090 -
Would two telephone numbers on a website affect NAP consistency? One is the "actual" business number with Schema, the other is a call tracking number.
Hello! I have two telephone numbers listed on a website - one is the "actual" business number and is utilizing proper schema, while the other is a call tracking number featured more prominently on the site (both in the header and above the "actual" business number in the footer). The code looks like this: New Patients: 999-555-5555 Current Patients: 555-555-5555 Does Google prioritize the "actual" business number because it has the proper schema on it? Or would the call tracking number still be counted and affect NAP consistency for Local SEO? Thanks!
Local Listings | | nowmedia11 -
Best Practice When Selling One Location of Company with Multiple Branches - Local Search
I have a client with a small business with 4 different branches. Currently, we have a main landing page for the company, plus distinct landing pages for each branch with maps, territories, distinct phone numbers, etc., for each branch. The company recently sold one of the branches to a competitor as they do not want to service that area anymore. They have asked me what they should do now. Obviously, we are going to remove the location page for that branch, but we also need to transfer the phone number to the other company for use as part of the sale. What tasks should I look into for separating the branch from the rest of the company while still maintaining best practice for the rest of the site/company? Thank you for your help and suggestions.
Local Listings | | Ayres-SEO0 -
My Evernote Notes showing up on Google Search page ?
I may just be living under a rock here in Reno, but tonight while doing a search (on desktop) for a phone number of a restaurant in Tahoe, Google served me a bunch of my Evernote notes along with my SERPS After the initial "WTFriday" moment, I realized that there was an "Evernote" bar above a series of images of what Google must think are related notes --- for example in a few weeks I am planning to take friends to Bliss & Rubicon - and I had saved the map in Evernote. Next to the map image were two notes related to daughters upcoming swim meet in South Tahoe. I did a similar search and this time a listing for hours at a local pool (near Tahoe) and two other documents came up. Since I live in Reno I thought it was odd to get all those Tahoe activities - but the fact that my Evernote on "Tahoe" things was there caught me off guard. The results were locate on the right hand where local business maps usually are -- the map and business info about the restaurant I was looking for appeared below that. ... while the left hand column features traditionals SERPs. . I am just trying to find out if I am late to the party on this ... or if serving data saved in my Evernote files is new... If anyone else has seen this, let me know. I could just be late to this. ...
Local Listings | | AJFanter0 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Is it better to keep our relatively high ranking in local results? Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230 -
Why I'm I ranking so low on Google Maps
About 3 months I started a website (www.guyetteroofing.com) for my roofing business in Montgomery, Alabama. The site is still a work in progress, however, because the competition doesn't really market via internet it was fairly easy to rank on Google Maps. Within 1 month the business was letter "A" in Google Maps. About 3 three weeks ago my ranking was dropped considerably, not showing up at all in letters A through G. The business is still indexed in Google Maps, but only represented by a small red dot. My website is still ranking pretty high for "roofers in Montgomery", but my position on Google Maps has all but disappeared. I have no idea what I've done to be rank so low on Google Maps but still have a solid position on regular Google Search. I've checked my citations and my NAPs, there are a few inconsistencies but nothing major. How can I rank so far below my competition if I have twice as many citations, an actual website, and a Google Plus page?
Local Listings | | billyguyette0