Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. City Name in URL structure

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    City Name in URL structure

    On-Page Optimization
    2
    3
    696
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • maghanlinchpinsales
      maghanlinchpinsales last edited by

      I have a client whose site was built when they only served one market, and they now have that city in the majority of their URLs. I'm suggesting we redo the URL structure to remove this location from the main URLs (think homepage, about, etc.) since they have now expanded to three markets. They are seeing a lot of great organic traffic in that original market but are struggling in the new ones they've added so I'm helping to optimize their site. How critical do you think that removing that location from the URL is? I know we would need to implement 301 redirects, but wanted to get thoughts on this.

      1 Reply Last reply Reply Quote 0
      • maghanlinchpinsales
        maghanlinchpinsales @Andy.Drinkwater last edited by

        Thank you! I was leaning towards a redo of the URLs. I appreciate the input!

        1 Reply Last reply Reply Quote 0
        • Andy.Drinkwater
          Andy.Drinkwater last edited by

          I'm a little torn between what I would do in this situation.

          Google says don't change URL's for the sake of SEO as it won't many any difference, but if there is a location mentioned in the URL and that is now limiting, from a usability point of view, this might be detrimental.

          I would probably go for removing it though as this is always going to be there and might make less and less sense.

          Create 301's and you should be good either way.

          -Andy

          maghanlinchpinsales 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • nkolson

            City and state link stuffing in footer

            A competitor has links to every state in the U.S., every county in our state and nearby states, and every city in those nearby states. All with corresponding link text and titles that lead to pages with thin, duplicate content. They consistently rank high in the SERPS and have for years. What gives--I mean, isn't this something that should get you penalized?

            On-Page Optimization | | nkolson
            0
          • Jamesmcd03

            Best site Template, Structure, etc. for SEO

            If I were to spin up a new site what do people recommend as the best template, services, etc. Do you have an example of the perfect structure, I want to point my team to an example page and say - This is perfect, do this but for our product (structure, content amount, etc) Thank you,

            On-Page Optimization | | Jamesmcd03
            0
          • GardenPet

            The company brand name does not show in SERP

            Our company is ranking no.1 for brand keyword, however, when you try to find it by two words(with space between) then all those shows up and the website is nowhere to find. Any suggestions on how to solve this without the need to be ranked for something related

            On-Page Optimization | | GardenPet
            0
          • SeoMartin1

            URLs and folder structure for an E-commerce

            Hi there !-) I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions: 1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)? 2. Whats the better product page url ( the store has around 500) nailpolish.com/IMPORT/BRAND/NAME-OF-THE-PRODUCT OR nailpolish.com/COMPLETE-NAME-OF-THE-PRODUCT Whats the best recomandation?

            On-Page Optimization | | SeoMartin1
            0
          • RomiSverige

            Important keywords in product names

            Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.

            On-Page Optimization | | RomiSverige
            0
          • rohanarora536

            Which is Best Practice for creating URLs for subdomain?

            My website is related to education. We have created sub domains for all major colleges, universities & Entrance exams like Gre, Toefl ETC. for eg:  amityuniversity.abc.com (Amity is Name of University ) Now if have to mention city name in URL as well (college is located in multiple locations) amityuniversity-delhi.abc.com
            amityuniversitydelhi.abc.com Now my Q is can we use hyphens in sub domains if we have to add city name or shall we create without using any  hyphens. In Directory  structure we can always separate words with hyphens, can we follow same practice in subdomain as well Which is a  best URL for subdomain amity-university-delhi.abc.com
            amityuniversity-delhi.abc.com
            or amityuniversitydelhi.abc.com

            On-Page Optimization | | rohanarora536
            0
          • Ferguson

            URL for location pages

            Hello all We would like to create clean, easy URLs for our large list of Location pages. If there are a few URLs for each of the pages, am I right when I'm saying we would like this to be the canonical? Right now we would like the URL to be: For example
            Domain.com/locations/Columbus I have found some instances where there might be 2,3 or more locations in the same city,zip. My conclusion for these would be: adding their Branch id's on to the URL
            Domain.com/locations/Columbus/0304 Is this an okay approach? We are unsure if the URL should have city,State,zip for SEO purposes?
            The pages will have all of this info in it's content
            BUT what would be best for SEO and ranking for a given location? Thank you for any info!

            On-Page Optimization | | Ferguson
            0
          • 77Agency

            URL best practices, use folders or not ?

            Hi I have a question about URLs. Client have all URL written after domain and have only one / slash in all URLs. Is this best practice or i need to use categories,folders? Thanks

            On-Page Optimization | | 77Agency
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.