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Is Wix still terrible for SEO?
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In Australia, I hear it over and over again that Wix is literally the worst site builder you can use due to it's poor site build for SEO. Has anyone here got some tangible reasons for why this is? As I am constantly getting asked this by clients who are using Wix and want me to help with their SEO.
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There are many famous and top-quality platforms available for e-commerce like Shopify, Big Commerce, Magento, etc. Learn more about it.
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Even though our agency is representing the Wix SEO Haters, we must admit that they have made a ton of improvements.
Yes, historically, they were awful and often wouldn't even appear in SERPs.
Now, the issues they still face are the following:
- Poor page speed
- Non-customizable sitemap or robots.txt file
- Lack of structured data capabilities
- Not a ton of advanced SEO capabilities in the Wix SEO Wiz tool.
But, despite all of that, John Mueller from Google has said websites are websites for Google.
So, while it's not the ideal platform, it's a viable option for small businesses or freelancers with limited budget. However, I'd always recommend using a more advanced platform, such as WordPress.
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It is possible to customize product urls, meta titles and meta descriptions. Seo settings for product page
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The same content will get the exact same ranking regardless of the CMS that produced it.
John Mueller said websites are websites for Google
on the post that @Casey mentioned.For most sites out there, the available SEO settings on Wix are enough and switching a CMS will not boost their rankings. There are, for sure, sites that require a different CMS than Wix but SEO is rarely the reason for it.
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I've got a Wix site that I'm pretty happy with. There have definitely been some frustrations, and it does seem like I've been missing out on some customization options that would help with SEO, but for certain key words my site is now showing up on Google in the top 3 of local results and page 1 of organic results. I'm admittedly pretty clueless regarding SEO, programming, and most of the stuff talked about on Moz, but I feel like Wix has been an easy and inexpensive way to get a good looking site that gets results.
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Yes. Go for WordPress which is good for SEO. Wix is not good for SEO though they are trying to make it Search Engine Friendly to make their platform indexable.
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The short answer is: Yes...but not "as" bad as previously. Should you choose it over Wordpress as an example? No, you should not.
Here's the long answer and an update of sorts:
The fixes...
- Wix uses "hashbangs" in their URL structure, which previously kept Google from indexing all the content but they fixed this in 2016.
- Wix previously suffered from an inability to customize page titles and add alt tags but it is my understanding that they've fixed these issues as well. And, Google's John Mueller says that Wix Websites do-in-fact "work fine" in search.
Regardless, in spite of the fixes, Wix still has what I feel are issues that render it inferior to WordPress. For instance;
- you can't customize canonical tags (or even add self-facing ones)
- you can't customize product URLs (relatively weak on all ecommerce stuff)
- you can't add customized Meta Description to product pages
- you also can't customize Page Titles for product pages
- Wix has a mobile editor, but that's just for smartphones, not tablets.
I find Wix especially unsuitable for use in ecommerce. Wix pulls SEO information for page titles, descriptions, etc. from the Product Information you initially enter and which cannot be edited at a later time. For me, that's probably the biggest reason that I prefer WordPress over Wix. You make a mistake, you are SCREWED down the road.
Bottom Line: If you can get the client to move to Wordpress, do it. It's just "better."
Hope that's helpful.
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