undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. Fresh page versus old page climbing up the rankings.

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Fresh page versus old page climbing up the rankings.

Intermediate & Advanced SEO
4
7
1.7k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • seoanalytics
    seoanalytics last edited by Aug 23, 2017, 7:29 AM

    Hello,

    I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings.

    However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings

    Has someone noticed that too ? and why is that ?

    tir17 2 Replies Last reply Sep 2, 2021, 12:48 PM Reply Quote 0
    • tir17
      tir17 @seoanalytics last edited by Sep 2, 2021, 12:48 PM

      @seoanalytics

      "Query deserves freshness!"

      Also, changing an entire paragraph content instead of only a few sentences to the current old content on a page can make a lot of difference.

      Make sure you keep in mind the keyword to which the page is optimized for and don't go overboard and over-optimize the page. This will affect you really bad in the long run and you'll observe that the ranking goes down.

      1 Reply Last reply Reply Quote 0
      • tir17
        tir17 @seoanalytics last edited by Sep 2, 2021, 12:48 PM

        @seoanalytics

        "Query deserves freshness!"

        Also, changing an entire paragraph content instead of only a few sentences to the current old content on a page can make a lot of difference.

        Make sure you keep in mind the keyword to which the page is optimized for and don't go overboard and over-optimize the page. This will affect you really bad in the long run and you'll observe that the ranking goes down.

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,4 years
        • seoanalytics
          seoanalytics last edited by Aug 23, 2017, 3:56 PM Aug 23, 2017, 3:56 PM

          Ok that is good to know, I will wait and see if this is what happens.

          Thank you,

          1 Reply Last reply Reply Quote 0
          • WebMarkets
            WebMarkets last edited by Aug 23, 2017, 1:56 PM Aug 23, 2017, 1:56 PM

            I have seen on multiple occasion right after a new page is indexed in Google, immediately skyrockets to the first page ( or close) depending on keyword. Then, a week later, it is ranked in the 40s, and for weeks after that starts the stock market-esq climb. Up, down, up, down, and hopefully towards a positive trend line.

            1 Reply Last reply Reply Quote 0
            • seoanalytics
              seoanalytics @Slumberjac last edited by Aug 23, 2017, 11:07 AM Aug 23, 2017, 11:07 AM

              Thank you for the information.

              1 Reply Last reply Reply Quote 0
              • Slumberjac
                Slumberjac last edited by Aug 23, 2017, 10:41 AM Aug 23, 2017, 10:41 AM

                There could be many reasons for this. It all depends on the changes you are making to the pages!

                If you make changes that improve the pages content there would be no real reason for you to drop.

                If you had a page ranking for "SEO" and then you changed the content so the keyword "SEO" was no longer included but "website optimisation" was.. are you saying it would take longer for you to rank for "website optimisation" then if you just set up a new page? If this is the case, then it makes sense! If the keywords you want to be found for change, I would create a new page and if you are worried about duplicate content - then 301 the old page to the new one.

                However, if you still want to be found for "SEO" and you are simply making changes to the content, as long as you add good informative content that still includes your keyword you shouldn't see any major drop.

                seoanalytics 1 Reply Last reply Aug 23, 2017, 11:07 AM Reply Quote 0
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Pank0077

                  Website ranking stuck on 2nd page of google. How to bring it in top 10 position??

                  Hi I am working on a site indianhomeappliances.in that for search terms such as 'best washing machine in india' appears near the top of the 2nd page of Googl for url https://indianhomeappliances.in/best-washing-machine-in-india/ When looking at what is listed on the 1st page for 'best washing machine in india' I would appreciate any advice/guidance on what else could be done to give the site a final push to get on the 1st page of search results. I have made more than 60 backlinks along with sites from competitor analysis via moz for this page Looking at the sites that are on the 1st page I cant understand why many of them are ranking higher than me? Any insight and plan of attack would be most appreciated from any  search experts on the forum. My website is 2.5 months old. Many Thanks

                  Intermediate & Advanced SEO | Nov 2, 2024, 3:32 PM | Pank0077
                  0
                • Ashcastle

                  URL structure - Page Path vs No Page Path

                  We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.

                  Intermediate & Advanced SEO | Aug 11, 2018, 11:15 AM | Ashcastle
                  0
                • TrueluxGroup

                  Multiple pages optimised for the same keywords but pages are functionally different and visually different

                  Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
                  https://www.whichledlight.com/categories/led-spotlights
                  and the other page is
                  https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂

                  Intermediate & Advanced SEO | Aug 30, 2018, 9:39 AM | TrueluxGroup
                  0
                • MichaelWhyley

                  Newly designed page ranks in Google but then disappears - at a loss as to why.

                  Hi all, I wondered if you could help me at all please? We run a site called getinspired365.com (which is not optimised) and in the last 2 weeks have tried to optimise some new pages that we have added. For example, we have optimised this page - http://getinspired365.com/lifes-a-bit-like-mountaineering-never-look-down This page was added to Google's index via webmaster tools. When I then did a search for the full quote it came back 2nd in Google's search. If I did a search for half the quote (Life is a bit like mountaineering) it also ranked 2nd. We had another quote page that we'd optimised that displayed similar behaviour (it ranked 4th). But then for some reason when I now do the search it doesn't rank in the top 100 results. This, despite, an unoptimised "normal" page ranking 4th for a search such as: Thousands of geniuses live and die undiscovered. So our domain doesn't seem to be penalised as our "normal" pages are ranking. These pages aren't particularly well designed from an SEO standpoint. But our new pages - which are optimised - keep disappearing from Google, despite the fact they still show as indexed. I've rendered the pages and everything appears fine within Google Webmaster Tools. At a bit of a loss as to why they'd drop so significantly? A few pages I could understand but they've all but been removed. Any one seen this before, and any ideas what could be causing the issue? We have a different URL structure for our new pages in that we have the quote appear in the URL. All the content (bar the quote) that you see in the new pages are unique content that we've written ourselves. Could it be that we've over optimised and Google view these pages as spam? Many thanks in advance for all your help.

                  Intermediate & Advanced SEO | Feb 5, 2016, 1:22 PM | MichaelWhyley
                  0
                • Online-Marketing-Guy

                  Substantial difference between Number of Indexed Pages and Sitemap Pages

                  Hey there, I am doing a website audit at the moment. I've notices substantial differences in the number of pages indexed (search console), the number of pages in the sitemap and the number I am getting when I crawl the page with screamingfrog (see below). Would those discrepancies concern you? The website and its rankings seems fine otherwise. Total indexed: 2,360 (Search Consule)
                  About 2,920 results (Google search "site:example.com")
                  Sitemap: 1,229 URLs
                  Screemingfrog Spider: 1,352 URLs Cheers,
                  Jochen

                  Intermediate & Advanced SEO | Nov 5, 2015, 6:10 PM | Online-Marketing-Guy
                  0
                • abhihan

                  Google indexing only 1 page out of 2 similar pages made for different cities

                  We have created two category pages, in which we are showing products which could be delivered in separate cities. Both pages are related to cake delivery in that city. But out of these two category pages only 1 got indexed in google and other has not. Its been around 1 month but still only Bangalore category page got indexed. We have submitted sitemap and google is not giving any crawl error. We have also submitted for indexing from "Fetch as google" option in webmasters. www.winni.in/c/4/cakes (Indexed - Bangalore page - http://www.winni.in/sitemap/sitemap_blr_cakes.xml) 2. http://www.winni.in/hyderabad/cakes/c/4 (Not indexed - Hyderabad page - http://www.winni.in/sitemap/sitemap_hyd_cakes.xml) I tried searching for "hyderabad site:www.winni.in" in google but there also http://www.winni.in/hyderabad/cakes/c/4 this link is not coming, instead of this only www.winni.in/c/4/cakes is coming. Can anyone please let me know what could be the possible issue with this?

                  Intermediate & Advanced SEO | Sep 6, 2023, 9:56 AM | abhihan
                  0
                • lcourse

                  Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?

                  We are building URLs dynamically with apache rewrite.
                  When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page, So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404? Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).

                  Intermediate & Advanced SEO | Aug 13, 2014, 11:11 AM | lcourse
                  0
                • EricPacifico

                  Should the sitemap include just menu pages or all pages site wide?

                  I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?

                  Intermediate & Advanced SEO | Jul 14, 2011, 3:44 AM | EricPacifico
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.