Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best SEO Strategy for Badges & Awards.
-
Hello Moz Friends!
I was wondering what the correct "SEO friendly" strategy is with badges and awards. We recently got BBB accredited and added their badge to the footer of the website. We also added a review badge from shopper approved to the footer. As I'm joining other communities, I see there's badges given to us. For example, Alignable. Great place for networking. They offer a badge that says "locals recommend us" or something.
Should I embed these badges onto our website someplace? Should I create a page for just badges or place them in the footer or sidebar widgets? What the best SEO practice for this?
Thank you!!
-
Always is pleasure to help : )
-
Roman, thank you so much for your response! We're on the exact same page, this was my thought process as well. Thank you for clarifying!
-
According to Google
There is No SEO Benefit To Adding Trust Seals To Your SiteGoogle's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.
In simple words:
- Badges will not improve your rank
- Badges will not give you more traffic
But this just from the SEO perspective, from the CRO perspective is another history.
Studies have shown that people trust more in the websites, which show up badges (known or not know) to sort of show how trusted or big they are. This is especially common when it comes to e-commerce websites, where this constant demand of trust as an urge to buy is very important. Therefore these trust badges have a direct role in raising the conversion rates – meaning that more website visitors would turn actual customers after visiting the website. This method is vital for many websites: there are tons of online frauds on a daily basis. Landing and Checkout pages are the most prone to feature all these badges in order to plant trust in the souls of the shoppers
IN SUMMARY
So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.
IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?
Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
Intermediate & Advanced SEO | | kirin44355
https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this?
Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend.
Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
Chris Gorski0 -
Lightboxes and SEO
Do lightboxes (AKA popup boxes when you click "learn more" type CTAs) have any negative effect on SEO? We are looking at revamping our sites to have more of a tiled approach, and a lightbox with summary content popping out with additional CTAs, directing to pages with more information or free trial pages. Is there any downside to this approach from an organic perspective? is there anything specific to keep in mind when creating these if not?
Intermediate & Advanced SEO | | Chris81980 -
Merging Pages and SEO
Hi, We are redesigning our website the following way: Before: Page A with Content A, Page B with Content B, Page C with Content C, etc
Intermediate & Advanced SEO | | viatrading1
e.g. one page for each Customer Returns, Overstocks, Master Case, etc
Now: Page D with content A + B + C etc.
e.g. one long page containing all Product Conditions, one after the other So we are merging multiples pages into one.
What is the best way to do so, so we don't lose traffic? (or we lose the minimum possible) e.g. should we 301 Redirect A/B/C to D...?
Is it likely that we lose significant traffic with this change? Thank you,0 -
Slug best practices?
Hello, my team is trying to understand how to best construct slugs. We understand they need to be concise and easily understandable, but there seem to be vast differences between the three examples below. Are there reasons why one might be better than the others? http://www.washingtonpost.com/news/morning-mix/wp/2014/06/20/bad-boys-yum-yum-violent-criminal-or-not-this-mans-mugshot-is-heating-up-the-web/ http://hollywoodlife.com/2014/06/20/jeremy-meeks-sexy-mug-shot-felon-viral/ http://www.tmz.com/2014/06/19/mugshot-eyes-felon-sexy/
Intermediate & Advanced SEO | | TheaterMania0 -
Is .ME domain is effective in SEO ?
I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.
Intermediate & Advanced SEO | | pnb5670 -
Do Q&A 's work for SEO
If I create a good community in my particular field on my SEO site and have a quality Q&A section like this etc (ripping of MOZ's idea here sorry, I hope it's ok) will the long term returns be worth the effort of creating and man ageing this. Is the user created content of as much use as I think it will be?
Intermediate & Advanced SEO | | mark_baird0 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1 -
Best way to noindex an image?
Hi all, A client wanted a few pages noindexed, which was no problem using the meta robots noindex tag. However they now want associated images removed, some of which still appear on pages that they still want indexed. I added the images to their robots.txt file a few weeks ago (probably over a month ago actually) but they're all still showing when you do an image search. What's the best way to noindex them for good, and how do I go about implementing it? Many thanks, Steve
Intermediate & Advanced SEO | | steviephil0
