Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Hidden H1 Tag on Image

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Hidden H1 Tag on Image

    Technical SEO
    4
    3
    6188
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • nerdieb
      nerdieb last edited by

      Hi,

      In the page I'm working on, I encountered an

      tag in an image, rather than in a text form.

      Do you think it's an issue when it comes to SEO?
      What do you suggest I should do if there is an issue?

      Keen to hear from you!

      1 Reply Last reply Reply Quote 0
      • AndyMozster
        AndyMozster last edited by

        Short answer; I think you  can get more value from an H1 tag, so its a small SEO issue.

        However, it really depends what image you're talking about. Is this just a logo? If so it doesn't adequately describe page content in a way that people or search engines can understand. Regardless, putting that image in an H1 tag does nothing for the image.

        H tags should display a hierarchy. As James mentions above, H1 tags should contain an editorial description of the page; a headline, this is best for usability (which trickles down to SEO impact).

        Anecdotally I've found keywords in H1 tags to have greater sway over page relevance than keywords in body copy. They are certainly one of the areas I pay more attention to. Despite that, it's not unusual to find logos in H1 tags, especially on homepages. But I'd encourage you to consider putting that H1 tag around a keyword optimised mission statement/heading on your homepage instead. The logo can remain visually as prominent. Ranking for your companies name is rarely hard so why have the code focus on that?

        What about standards? Well interstingly w3c uses img in an H1 tag. With an alt tag of "w3c". That will be machine readable, but not very helpful as a page heading. Then again w3c goes on to use h1 tag for its page titles as well thus committing the sin of multiple H1 tags. Only thing of relevance they say is that you can include HTML in an H1 tag, so one option is an image and text.

        In summary;

        • one H1 tag per page
        • the right place in the hierarchy (with h2 etc)
        • keyword optimised but not spammy/stuffy (for deeper pages consider long tail kewords)
        • Short, descriptive and engaging text*

        *for example mission statements should say who the website represents, what they do and why they're special. Ideally in less than 20 words; think snappy newspaper headline. Answer user intent!

        1 Reply Last reply Reply Quote 1
        • mediawyse
          mediawyse last edited by

          It's an issue in that it's not correct.

          A "header tag" is always text based. They are used to determine, to search engines, what a page is about. The search engines can't really "see" images in the traditional sense so this application is incorrect.

          A lot of designers mistakenly wrap the logo in a H1 tag and call it a day. I call it out in audits all the time. It's just not correct or the best practice. It will have no effect for SEO or for image optimization in that format.

          Your goal is always to communicate to users (and Google) what the page is about. The proper application of H1 tags is part of that process.

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • wearehappymedia

            Should we set up redirects for all deleted TAGS?

            We recently found our site had 65,000 tags (yes 65K). In an effort to consolidate these we've started deleting them. MOZ is now reporting a heap of 404 errors for tag pages. These tag pages should not have links to them so not sure how come they're being crawled. Any suggestions from experience in this area would be useful.

            Technical SEO | | wearehappymedia
            0
          • GregLB

            Adding Schema and No index tags via GTM

            If we were to deploy schema and noindex tags to our website via Google tag manager, would these tags be viewed and respected by other search engines?

            Technical SEO | | GregLB
            0
          • SoulSurfer8

            How long does it take for canonical tags to work

            How long on average does it take for a canonical tag to work? Understand that canonicals are just a suggestion, but after adding a canonical tag and submitting the page via Google fetch, assuming Google follows the canonical, would you expect it to work after a day or two or does it take longer? We added canonicals to old PPC landing pages that are ranking organically, though our new landing pages (which we want to rank organically) are not identical and have a bit more content/features. They are similar though. Canonicals were added to the old pages (pointing to new pages) and requested indexing via search console. Old pages are still ranking and new pages not so much. FYI we are unable to 301 old PPC pages due to other non negotiable reasons unfortunately. Thanks.

            Technical SEO | | SoulSurfer8
            0
          • Mobify

            Why is Google replacing our title tags with URLs in SERP?

            Hey guys, We've noticed that Google is replacing a lot of our title tags with URLs in SERP. As far as we know, this has been happening for the last month or so and we can't seem to figure out why. I've attached a screenshot for your reference. What we know: depending on the search query, the title tag may or may not be replaced. this doesn't seem to have any connection to the relevance of the title tag vs the url. results are persistent on desktop and mobile. the length of the title tag doesn't seem to correlate with the replacement. the replacement is happening at mass, to dozens of pages. Any ideas as to why this may be happening? Thanks in advance,
            Peter mobify-site-www.mobify.com---Google-Search.png

            Technical SEO | | Mobify
            0
          • Natitude

            Best Practice on 301 Redirect - Images

            We have two sites that sell the same products. We have decided to retire one of the sites as we'd like to focus on one property. I know best practice is to redirect apples to apples, which in our case is easily done since the sites sold the same thing. www.SiteABC.com/ProductA can be redirected to www.SiteXYZ.com/ProductA. My question is how far does that thinking go regarding images? Each product has a main product page, of course, and then up to 6 images in some cases. Is it necessary to redirect www.SiteABC.com/ProductA-Image1.jpg to www.SiteXYZ.com/ProductA-Image1.jpg? Or can they all be redirected to just the product page?

            Technical SEO | | Natitude
            0
          • EileenCleary

            Div tags vs. Tables

            Is there any reason NOT to code in tables (other than it being outdated) for SEO reasons?

            Technical SEO | | EileenCleary
            0
          • BridgetGibbons

            Isnt it better to have headlines in H1 and H2 tags instead of p tags?

            I am working with a simple site http://http://lightsigns.com/Uniko_Manufacturing_Limited.html They seek more SEO traffic. However, the two big headlines that read "Wholesale Supply to the Sign and Display Industries" which is on line 241 and 242 of the source code, its in a p tag, i.e. <p <span class="webkit-html-tag">style</p <span>="padding-top: 0pt; " class="paragraph_style_1">Wholesale Supply to the and <p <span class="webkit-html-tag">style</p <span>="padding-bottom: 0pt; " class="paragraph_style_1">Sign and Display Industries Likewise, the product titles are in p tags, also. For example, on the Slide-in Light Box product page, http://lightsigns.com/Slide_In_light_box.html , I have done keyword research and no one is using the words slide in light box.Plus, it is also a p tag, ie. line 43 reads style="padding-bottom: 0pt; padding-top: 0pt; " class="paragraph_style">Slide-in Light Box If I suggest that they make an H2 tag with SEO-optimized keywords such as Display Light Box - Slide-In LIght Box, would this indeed help SEO? In summary, is it correct to say that H1 and H2 tags are stronger signals to the search bots of what the page is about?

            Technical SEO | | BridgetGibbons
            1
          • sidstar

            The Mysterious Case of Pagination, Canonical Tags

            Hey guys, My head explodes when I think of this problem. So I will leave it to you guys to find a solution... My root domain (xxx.com) runs on WordPress platform. I use Yoast SEO plugin. The next page of root domain -- page/2/ -- has been canonicalized to the same page -- page/2/ points to page/2/ for example. The page/2/ and remaining pages also have this rel tags: I have also added "noindex,follow" to page/2/ and further -- Yoast does this automatically. Note: Yoast plugin also adds canonical to page/2/...page/3/ automatically. Same is the case with category pages and tag pages. Oh, and the author pages too -- they all have self-canonicalization, rel prev & rel next tags, and have been "noindex, followed." Problem: Am I doing this the way it should be done? I asked a Google Webmaster employee on rel next and prev tags, and this is what she said: "We do not recommend noindexing later pages, nor rel="canonical"izing everything to the first page." (My bad, last year I was canonicalizing pages to first page). One of the popular blog, a competitor, uses none of these tags. Yet they rank higher. Others following this format have been hit with every kind of Google algorithm I could think of. I want to leave it to Google to decide what's better, but then again, Yoast SEO plugin rules my blog -- okay, let's say I am a bad coder. Any help, suggestions, and thoughts are highly appreciated. 🙂 Update 1: Paginated pages -- including category pages and tag pages -- have unique snippets; no full-length posts. Thought I'd make that clear.

            Technical SEO | | sidstar
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.