Reasonable Cost for Adwords PPC Set Up?
-
What is a reasonable cost to set up Adwords Campaign? This would include keyword research, set up of Adwords, set up re-marketing banners, creative and coding landing pages using Instapage.
Lets say there are 3 ad groups and two landing pages per add group. Assuming the vendor is highly experienced and located in the United States, what is a fair price? $700, $1,000, $1,500?
How about for the monthly management of the campaign? Let's assume advertising budget is $3,000. Is $500 per month reasonable, $800, $1,000?
I do not want to over pay not under pay and am trying to determine a cost which is fair to both of us. Answers should be based on a US based vendor with native English and extensive experience with PPC.
Thanks,
Alan
-
The more data you have on something the better. You don't necessarily have to get several thousand hits a day to get accurate data in the A/B split testing process by any means, and most people don't. You could just take the stats for the week/month to base your modifications upon. The majority of my websites get less than 100 hits a day, pretty much just that one site does that well and the conversion rate is atrocious, luckily it's all organic traffic.
Sorry for any confusion caused by my old school poker term "Bankroll." I'm not suggesting you invest all that the money into the ppc campaign by any means. What I meant by bankroll is that you have that as a reserved amount to ensure you can keep it up. I doubt anyones going to keep going and not throw in the towel once they've lost half their stack. Especially if they haven't made a single conversion within 5 of your 10 racks of clicks hehe.
-
Hi Sean:
From what you are saying, there must be several thousand visitors a month in order for a PPC campaign to have sufficient data to adjust bids run a/b tests.
In our situation the average click will probably average between $5-$10. Our monthly budget will not exceed $3,000 (maybe $4,000). So we will probably never get more than 600 visits per month driven by PPC.
Do you think we will have enough data for a successful PPC campaign? Your response talks about several thousand hits per day for a successful campaign.
I am in a very competitive and expensive niche. And if success is not possible I would prefer to save the $10,000-$15,000 that a test will cost.
Thanks,
Alan -
Like NgEF said it depends. What I would base it on is how much the cost per click generally is. My first sales funnel and marketing campaign that was successful to some degree I was able to start running good split tests at about 1-2 thousand hits per day.
If you're PPC are 1 dollar a pop i'd say $10,000 USD is a good bankroll to setup shop with.
Also, I highly advise you learn Adwords and how it places bids for you to the fullest. For example you'd assume quotes on multi word queries would lock it in place but "1 2 3" could also be "2 1 3", "3 2 1" "1 3 2" etc.
You actually have to use brackets [1 2 3] if you want an exact specific bid on a term in a specific order. There's several little nuances you should definitely be aware of before you hit the Google Craps table.
-
I usually do 1,000 up front assuming you do all of the design yourself, and 20% of the total budget assuming they are spending more than 2K per month.
-
Hi Kingalan
We offer PPC services and it really depends on whether the client signs a monthly contract or not.
In your example, if a client is spending $3000 a month or $100 a day and achieving an ROI of 400% so each $100 generated $500 of revenue, at a decent margin of 50% they will make $200 a day profit ($500-$100) less any taxes. So $6000 a month.
I think it is perfectly reasonable to take 10% of that - so $600/month. You can bet your life that that is the way the client will measure it!
Margin is the biggest driving factor in any online sellers decision making - so pick a figure which is reasonable from a margin point of view. (Ask the client what his or her margin is by product group or service). Google Adwords doesn't have a margin metric but we measure every campaign in margin, not ROI. It gives us a better fix on whether the campaign is working.
Then if you can get a 6 month or 1 year contract from them either swallow the cost - which we sometimes do - or charge 1 month 'set up fee' which is perfectly reasonable.
I hope that helps.
Regards Nigel
-
The general answer would be 'Depends on the agency'.
I've worked with agencies in the past that would charge USD$500 per campaign set up, but this also doesn't include the creatives and coding of landing pages as those would be additional costs. For the monthly management, 15% of the total adspend is the usual fee.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About how much time should I budget for an adwords audit?
Hi, I'm considering devoting either my time to or jobbing out an adwords audit. The account has about a dozen campaigns and in total about 60 ad groups, 15 landing pages. About 6000 clicks and about 450 lead gen conversions. Conversions are phone and thank you page. The account involves search, display and retargeting. Client is looking for actionable insights about both the account and the landing pages, prioritized, in order to lower cost per lead. Here are my questions: How many hours of work? How extensive of a deliverable is the result? What might this cost if I hired a knowledgeable individual (not a big firm)? Thanks!
Conversion Rate Optimization | | 945010 -
How to add Adwords rating stars extensions to my ads ?
Hi guys, In trying to add the rating stars extensions to my ads but i have 0 knowledge on this. I triad to so it through the Google plus account, but its not working. Any good instruction on how i can add it to the ads ? Any help are welcome! Thx
Conversion Rate Optimization | | EdmondHong870 -
Youtube Adwords click/visit discrepancy
We started a Youtube ad campaign. Over 2 days we got 60 clicks. However on our site we only measured 19 clicks. We used Kissmetrics to do the measurement. We're trying to figure out if the problem is on our end, or whether people are clicking but then closing the tab before the Kissmetrics JS loads. We're going to implement adwords conversion tracking to get a second measurement. But I was wondering if anyone else has experienced big gaps in how many people click a Youtube ad and how many actually visit the site. We got about 40 people who viewed the video 100%. I'm hoping bots aren't an issue with Youtube ads.
Conversion Rate Optimization | | lighttable0 -
Anyone have problems with over reporting from PPC?
Hi All, Hoping somebody can help me out with this...I am getting a lot of slack from my boss over this. So we use Marketo for landing page creation. I create unique landing pages for PPC so that people who come in via ppc are the only people that see these landing pages. I put the google adwords conversion code on the thank you pages of these pages. So User sees PPC add > clicks add and gets sent to a registration page > fills out reg page and gets sent to thank you page that contains conversion code. When I look in adwords, I am seeing that for this specific campaign that I had 15 conversions yesterday...in marketo I am seeing 0 conversions. I do not know which one to believe. Anyone have any ideas? Pat
Conversion Rate Optimization | | PatBausemer0 -
Setting Up Ecommerce Tracking for Google Analytics?
Hello SEOmoz members, this is my first forum post, so i hope that it goes well. my question for today is, How can i set up set up Ecommerce Tracking for Google Analytics, if my website Does NOT use a Shopping Cart tool? I am currently SEO'ing a couple of Translation Service websites, and the Ordering System is a little different from the regular Shopping Cart tool that you would normally find on a Product website. so far i have added the analytics code to all the pages so i can track my SEO efforts, but is there no way to track the sales from each visitor if the website only provides Quotes? the website has a Quote form setup into 3 steps, and at the end of step 3, a general price is generated for the visitor and a CSR is supposed to contact them to completete the order. we can normally see the total orders and clients in our own system, but does anyone have any way to combine SEO with this information, like how google analytics Ecommerce can? if anyone could provide any helpful information, i would be very Greatful. thank you!
Conversion Rate Optimization | | misterSEO0 -
Finding your competitors - for SEM and Adwords
Hi, I wish to understand how do we exactly compete against our competitors. Do you mean to say that I search for a set of keywords and if results show something else instead of my website these others become my competitors. Is that all? Do I have a tool to see who my competitors are and how can I compete against them? Please kindly advice
Conversion Rate Optimization | | shanky10 -
Reviewing my Adwords Strategy
Before I started working on Organic SEO, I did Adwords. Being that I am entirely self-taught with adwords, I am concerned that about what I might not know. From time to time I have looked for outside advice, but I never got very far. It seemed that I would be talking to a salesman, someone who knew less than me, or someone who was horrified that I had 7,500 tracked words. So I am presenting my methods here for comment. Each keyword I have used is placed into an exact match campaign, phrase match campaign, and broad match campaign. Exact match gets the highest bid, broad match the lowest. Every week, I cull new keywords from phrase and broad results. I also create negative keywords each week based on searches that are obviously not looking for my products. Over time, I get very few searches triggered from broad matches. Keywords are kept in ad groups that generally have less than 6 keywords. Acceptable conversion costs are decided based on product category. I have made an assumption that first position adwords results are too expensive (idiots overpay for them). I automatically reduce my bid 10% on any ad that has an average position of greater than 1.5. I automatically reduce my bid 10% on any ad that has a conversion cost greater than my target. I delete keyword that have a CTR below 1%. I generally require 300 clicks to make a determination. All ads have been endlessly split tested to the point I don’t split test them much now. I judged ads for both click through rate and conversion rate. End result: After 4 years of doing this, conversion costs are below target costs. Not sure what else I could do to improve it, but looking for ideas. Management of the system is pretty easy now, as well. Anything I am missing?
Conversion Rate Optimization | | EugeneF0 -
Adwords Question
Hi, Not your standard SEO question, but I need expert advice all the same! I am looking to set up an adwords campaign to track several things. I need to track the initial page the click lands on from the PPC advert I then need to track this click to see if they click to register on the site I then need to track if they fill out the registration form and complete The aim of this is to measure just how many people click the PPC advert, then drop off the site as they go through the sign up process. Can this be done on adwords PPC tracking with the code adwords generates? and if not has anyone done something similar? many thanks all!
Conversion Rate Optimization | | theconstructioncentre10_gmail.0