Best Practices: Mobile & Desktop Ad Design for Adwords?
-
Is it possible to have Google Adwords display different page versions according to whether an advertisement will be displayed on a mobile or desktop device?
We are a commercial real estate brokerage based in New York City. Most converting website use desktop rather than mobile. We are considering advertising on Google Adwords. Is it possible to have Google serve a more elaborate form of desktop landing page but have Google serve a stripped down version to mobile users? The stripped down version would be created using Instapage. From a technical perspective how would we create a more elaborate desktop version and have Google distinguish between the two?
In our experience, mobile converts much less. How much less should we bid for keywords displaying on mobile?
Thanks!
Alan -
Hey,
I'm sorry, I was talking about Ad groups. Here's an example of how I would set up my campaign with your example.
I would set up four campaign separate campaign which is
loft space, loft space - mobile, medical space, medical space - mobile
then within those campaigns, you can have different ad groups to target the set of keywords of the products.
-
Hi Joseph:
Thanks for your response!
I absolutely intend to A/B test with different versions of designs, calls to action and text. I am new to Adwords so a few questions please:
A campaign is meant for a product? So let's say "loft space" and "medical space" were products, I would set up a different campaign for each, and the campaign would contain different ad groups, which would be different text ads. Is that correct?
But I don't understand the concept of extensions. What is an extension?
Thanks,
Alan -
Hi Sean:
I assume we can set up the 2 landing pages on Instapage and then use on of the 4 methods to have the ad served according to whether the user is viewing on a desktop or mobile device, is that correct?
How long does this take to set up? 15 minutes an hour? Pretty simple to do or takes some skill?
Can we use the Worpress plugin? Our website is on Wordpress and the ads will be designed using Instapage.
-
Hello Alan,
Since you're already using Instapage just want to make sure you're aware there are an A/B test features. You can also set up more than one Adwords campaign and multiple ad extensions based on how many version you would like to test.
Make sure you set up the conversion tracking properly so you will be able to know in future how much more or less you should bid for a certain keyword on a certain platform or channel. There's no way to tell without running an actual campaign and start collecting data
I recommend running the campaign for few weeks with max conversion goal settings and then optimize accordingly.
Regards,
Joseph Yap -
Yes there are 4 options:
- If You're using CloudFlare you can specify a sub domain for mobile version
- Joomla and Wordpress offer several plugins for this particular function
- Utilizing Javascript window.location
- Most commonly my preferred method .htaccess
RewriteEngine On # Check for mime types commonly accepted by mobile devices RewriteCond %{HTTP_ACCEPT} "text\/vnd\.wap\.wml|application\/vnd\.wap\.xhtml\+xml" [NC] RewriteCond %{REQUEST_URI} ^/$ RewriteRule ^ http://m.domain.com%{REQUEST_URI} [R,L]
Source Citation:
https://www.inmotionhosting.com/support/website/redirects/mobile-redirect
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
BEST WEBSITE/SEO/DIGITAL MARKETING AGENCY FOR A GROWING MULTI-SITE MEDICAL PRACTICE [Edited by moderators]
[This content has been removed by moderators as off-topic. The Q&A Forum should not be used for job posting or recommending SEO companies and, as commenters have pointed out, we have a specific resource for this information]
Conversion Rate Optimization | | KetamineTreatmentCenters0 -
IE & Edge issues with site relaunch - advice appreciated
Hi, I've been involved in a major ecommerce site relaunch, redesign and backend and have been involved in several successful ones before. On the whole things have gone great. Of course there are some minor bugs to fix, rendering issues etc but my real concern is a significant decline in conversion rate BUT only for IE and Edge users. All other major browsers conv rate has increased. Trawling through analytics and the site itself in those browsers there is no obvious sticking points e.g bounce rate has improved on all browser inc IE & Edge, no particular point in the funnel is suffering more than others, no particular page or landing page is doing much worse than others etc. it just seems like all the kpi's (except bounce) are down a little on the 2 microsoft browsers, which has a significant impact. One of the things that changed on relaunch is that we moved to https and im wondering if that might be causing an issue with IE / Edge security or privacy settings or that functionality on the site that relies on cookies is being affected, though in testing we haven't come across anything. I'd appreciate any advice or insight. Thanks, Andy
Conversion Rate Optimization | | AndyMacLean0 -
Email Campaign Tracking within Domain & Subdomains
What is the best process to track conversions/visits in Google Analytics when running an email campaign that links to both a sub-domain and then the main domain? To elaborate further, we have an email marketing campaign that directs users to a subdomain (e.g. promos.website.com) within the subdomain we include our products. Once a user clicks on the promos, they are taken to our main website (e.g website.product1.com). What is the best process to track conversions from this email campaign that leads users to the sub-domain first, then to the main site (where the conversions take place)? We have URL tagging in the Email Campaign - but not able to see the true conversions show up in Analytics on the main site. Any ideas would be greatly appreciated. Cheers!
Conversion Rate Optimization | | SEO5Team0 -
How to add Adwords rating stars extensions to my ads ?
Hi guys, In trying to add the rating stars extensions to my ads but i have 0 knowledge on this. I triad to so it through the Google plus account, but its not working. Any good instruction on how i can add it to the ads ? Any help are welcome! Thx
Conversion Rate Optimization | | EdmondHong870 -
Inheriting Adwords account and establishing baselines
Hi guys! I'm a complete newbie to the Adwords/PPC world. Right now I've been put into the situation where I'm in charge of my company's adwords account, but I'm trying to figure out the baselines and KPI's. I'm currently going through PPC Hero's resources, but I just wanted to reach out to the SEOMoz community for those people who are doing paid search in-house for their own companies. Right now, I haven't done much to our account other than add/delete a few keywords, and pause few campaigns that weren't relevant anymore, as well as some light reporting. What have you done in terms of an action plan to start moving the meter for your own respective companies whilst inheriting accounts? Would appreciate any resources that have helped you get a stellar ROI for your own companies! Thanks!
Conversion Rate Optimization | | will_lam0 -
Adwords Tracking
Hi, With Adwords conversion tracking is it worth allow Analytics data in as well? Does that confuse the adwords tracking data? Does it only include Analytics data that has been set up for conversion tracking? I hope i am asking the right questions 🙂
Conversion Rate Optimization | | wood1e19680 -
Review Functionality Plugins for eCommerce. Which are the best and most cost effective?
Hi Mozzers! Let me give you a bit of background for my question. I currently look after two eCommerce sites and naturally I want to get them using reviews for products for customer interaction / content and rich snippets. I am basically looking for a cost effective plugin that can plugin to our CMS system that can give us review functionality and will be compatible with rich snippets. At the moment we use Disqus for the blog commenting system and i've heard this can be used for product reviews. Any ideas would be great. At the moment our client is holding back due to 'lack of funds' so the most cost effective measures would be appreciated. Cheers,
Conversion Rate Optimization | | SEOAndy0 -
Google adsense what is the best way to display the ads
Hi. I am using google adsense and trying to find the best way to have them on my pages but being knew i am not sure the best way to lay them out. I am playing around with the pages and would love to see some good examples of adsense pages that work. If anyone can give me advice on the following page and let me know what is wrong or right with this page to help me understand where i am going wrong, then that would be great. I am trying to sort it out so each page is set out the same. http://www.cheapflightsgatwick.com/news/easyjet-news/easyjet-tell-disabled-man-to-get-off-plane
Conversion Rate Optimization | | ClaireH-1848860