Ranking fluctuation
-
Has anybody got any ideas?
I have a website that ranks quite well for an industry keyword, the site has a reasonable amount of authority. But the term is fluctuating between position 3 and position 9!
It is on a beefy stable server. It is reasonably well optimised from both SEO and speed point of view.
It is tracked using Moz RankTracker.
I do realise that rankings fluctuate, but this is ridiculous!
-
I believe fluctuations occur because of competition for the target terms. Are you regularly measuring your site to your competitors? I record our position, links, PA/DA monthly with our to 10 competitors, this provides great insight for the "why's" I encounter with our SERP.
Hope this helps.
KJr
-
It is normal for your position to fluctuate to different spots during certain times of the day. I don't think it is going to be something you can really pin down to a specific aspect of your SEO like you could say a kicker on a pair in Texas Hold'em.
GENERAL FIX FOR FLUCTUATING RANKS:
I've found having premo Infographics, viral topic relevant Youtube Videos created by you from your channel embedded on the money site as well as several dozen other sites, 2-4 thousand words of engaging content linked out to high authorities and internally, and a ridiculous amount inbound links from major International NEWS authorities seems to really drop a 500 pound anchor on position #1
-
Hi There,
Its a normal problem with Google search, in my personal opinion it can mostly be attributed to personalization of search results. Also after experience with different tools, I have analyzed that none of the tools can show accurate results for SERPs now, they are also misguided by google search. Only results that are consistent most of the times are top 2 or 3 results, but that too again vary based on personalization based on geography, your personal searches etc.
I hope this helps.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do i rank for 1000 keywords?
i have dr 25 and 200 referring domains and ranking for 90 kws in usa. i saw this trend that if you rank for more kws then chances are that you can rank for those high traffic kws in 1 to 5 positions. what i mean is that it increases your odds ? possible answer1 :increase dr and da both and ur and pa ( ahrefs and moz) i know pagerank matters but these are some metrics we can look at for right now possible answer 2 : get a lot of backlinks maybe from same site but how does my backlinks can help me to rank for 1000 kws so that i can have at least 100 kws to rank in position 1 to 5? detailed answers will defi be appreciated
Intermediate & Advanced SEO | | Sam09schulz0 -
SERP Ranking
Hi everyone, I'm struggling to figure out why our website has dramatically changed and is ranking far worse than ever. We were top for around 10 keywords, and had over 4 high traffic keywords in position 1. I think the website needs updating (as it's magento 1.7), and that the competition is increasing. Taking our eye off the ball has been a huge mistake. Could anyone advise on what the next steps would be to start increasing to a better serp rank? These two are own main ranking pages:
Intermediate & Advanced SEO | | mg33dev
https://www.mediagenic.co.uk/
https://www.mediagenic.co.uk/budget-roller-banner.html Any advice or pointers would be absolutely awesome. Thanks0 -
How does this company rank this page?
If you Google the keyword "used iPhone 5," the URL ranking #1 in the SERP is the following: http://buy.gazelle.com/buy-used-iphone-5/ This page has zero content on it and a button on it that takes you to a category page with the iPhone 5 pre selected. My question is **how does this page outrank the sites products pages? **I ran a backlink analysis and don't see any links pointing to that URL. Also, **how does this site deal with its duplicate content issues? **If you look at the following URLs, you'll see a bunch of duplicate content in the "Key Features" section below the fold. http://buy.gazelle.com/buy/used/iphone-5-16gb-at-t http://buy.gazelle.com/buy/used/iphone-5-16gb-sprint If you think about it, this site will have different product pages for each variations of cellphone carrier and cellphone storage capacity. So for an iPhone 5, they will have 15 pages! Any insight into this would be much appreciated!
Intermediate & Advanced SEO | | Cody_West0 -
Ranking Suggestions
Hi There, I am currently working on this site: completesteamclean.ca to rank as high as possible for "carpet cleaning windsor" on Google.ca and I can't seem to make any head way against the other websites ranking. I've optimized the page, created social media accounts for activity, even invested in Google Adwords and Facebook ads to try to boost my presence. Does anyone have any suggestions on any tactics/revisions I can make that may help boost my site?
Intermediate & Advanced SEO | | MainstreamMktg0 -
Ranking better in different countries than in the UK
My URL is: www.geckonewmedia.comMy friend's site is being ranked in the top 10 in Google in countries such as Norway, Poland, Spain, Germany and France for the term "web design Edinburgh"The site is UK based and it's ranking on page 3 over here. I went into the webmaster tools and changed the location setting to UK on Monday this week as I thought that might be the issue. So far there's been no change.Can anyone help me out with the reason why it might be ranking so well abroad but not in the UK?Thanks
Intermediate & Advanced SEO | | geckonm0 -
Do Structured Data Errors Hurt Your Rankings
Hi, I noticed we had a 161 structured data erros. Almost all of them said "Update missing." I included screenshorts. Are these hurting me? If so, what can I do to fix them? Thanks, Ruben UfzeAFi YjLhimj
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Competitve keyword ranks on mobile but not on laptop
When i search for a very competitve keyword on a smart phone , my site ranks #6 but on laptop or desktop ranks #24. I do not have a mobile verison of my site just to clarify it. I have cleared the cache on my mobile and laptop. still the same. What is the reason for this?, I d appreciate an insight on this thanks. Nick
Intermediate & Advanced SEO | | orion680