I have a very successful law firm that has lost its natural rankings. Looking for the best SEO consultant available to bring my rankings back. I really the need the best person out there and cost is not an issue.
-
Looking For the BEST SEO Consultant
-
Hi David,
I've reviewed a lot of legal sites lately. So many of them have been affected by Google's Penguin algorithm because of unnatural link building. If you've had links built in the past then you may need to do a thorough link audit in order to clean things up before you can move on. For some sites there can be Panda issues as well that need to be cleared up in order for the site to see improvement.
What is difficult though is the "moving on" portion. When Google ranks law firms for a particular city, how do they determine whether you rank at the top or not? You can only go so far by cleaning up links. You can go a little farther by improving your site from an on page perspective so that it performs well for both crawlers and for users. But then what do you do?
The next component that Google uses in order to determine whether you should rank better than your competitors is links. In the past, you could create your own links in a myriad of directories, article sites, bookmarking sites, etc. But that's the type of thing that gets sites penalized. Google only wants to count links that are truly valid votes for a site. But I would imagine that there are not a lot of people who want to write glowing reviews of their attorney and link to them. Still, there are some valid ways to get links to legal sites:
-There are some directories that are acceptable and probably could send you clients as well.
-You can get links from valid industry partners.
-You can sometimes get good links by finding unlinked mentions of your firm and getting them to link to you.
-The BEST way to get links is to produce content that people would find useful and then promote that content so that people will link to it. But, this is hard to do. There are companies that can do this, but you have to be picky when choosing one. And, if you find one that can do this well, it will be expensive.
When it comes to identifying whether you have a Penguin or Panda problem or another type of algorithmic issue that is holding you back, and fixing those issues, I can help you with this (although I do have a bit of a waiting list.) In regards to promoting your site once the algo issues are fixed up, probably the best option is to go through the list of recommended companies here (http://moz.com/community/recommended) and asking them the following questions:
-Tell me how you would get links to my site? - I would want to hear specific answers and not marketing speak like, "We'll leverage our blah blah blah and promote blah blah blah with our proprietary method."
-Do you have references? - Don't let them hide behind NDA's. If they have successfully helped clients in the past with their rankings then they will have plenty of businesses who are happy to give them a reference.
Hope that helps!
Marie
-
Hi David,
This isn't really the forum for hiring consultants. As stated, you can go with the recommended list from Moz. I would much rather discuss some of the issues in the forum, out in the open. It's more fun that way.
Just from looking at a couple of the 19 or so domain names registered throughout the years, the situation looks like a bit of a hot mess. Best of luck.
-
Dean, I sen you a private message. I would want to know more about your challenges as well as what has already been done to try and get you search results. I would also want to know more about your goals as well as what your conversion rate is. If I can help I will let you know. If I cannot I will try to refer you to someone who can. All the best! Ron
-
Moz provides a list of recommended agencies to work with.
http://moz.com/community/recommended
The list isn't updated often, so if you've already considered those and need more direction I can be emailed through Moz's PM system and/or contacted through the website in my profile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need some help understanding SEO - Please help before I lose [pull out] all my hair
I'm new to SEO, and am stubbornly trying to educate myself. I have a telescope shop in Canada, it's a small business that we run on the side. We're driving lots of traffic through FB and our outreach programs but I really want to increase our presence on search. We released a new website back in January and it killed some of our rankings. We're working our way back with a very specific set of efforts on regular SEO: Metadata and titles, although it seems that's not super relevant Building high quality backlinks and eliminating any spammy backlinks Rewriting product listings so that they are original content though I'm not sure how important this is in e-commerce Writing high quality articles and blog posts Working relevant keywords into our product pages and titles I understand that good SEO is about pushing on all the levers, and trying to make sure that your site is as valuable to the end user as possible. We're making some good progress, but I'm puzzled by the #1 shop in Canada. They don't put any apparent effort into SEO and they still rank #1 on every key product we compete with them on. I've worked with two separate, highly ranked and regarded SEO firms on this and neither has been able to tell my why this other site ranks so highly. Here's a specific example on a popular product that we both sell, the Celestron NexStar 8SE. Here’s the link to Telescope Canada’s page for their Celestron 8SE: https://telescopescanada.ca/products/celestron-nexstar-8se-computerized-telescope-11069 Here’s a link to the Celestron 8SE page from the manufacturer website: https://www.celestron.com/products/nexstar-8se-computerized-telescope Telescopes Canada has just copied and pasted. There is no original content aside from adding the shipping and return policy to the tab, and having some options for selecting accessories on the page. Here is our page: https://all-startelescope.com/products/celestron-nexstar-8se We have higher page authority, higher domain authority, and they keyword analyzer in moz says that our page is higher quality than the Telescopes Canada page. I can’t find a single metric on any tool (ubbersuggest, Moz, ahrefs, semrush) that says Telescopes Canada is a better site, or has a better NexStar 8SE product page. But they keep ranking ahead of us, and right at the top of google search. Our titles are good, our metadata is good (but I don’t think that’s been a serious ranking factor for about ten years). Our text is original, it’s relevant, we have healthy internal links to the page. According to Moz's page ranker it's 20 points higher than Telescope Canada's page. We have invensted in some excellent blog content, we’re adding new products to the website so that we rank for more keywords. All of those things are helping, but I fundamentally don’t understand why Telescopes Canada is #1 almost across the board on every key product in our market. There is something that I’m not seeing here. Can you see any metric, any tool in your toolbox that indicates why they rank at the top, or even higher than we do for in these search terms specific to that product: Celestron NexStar 8SE
Intermediate & Advanced SEO | | nkennett
NexStar 8SE
Celestron NexStar 8SE Canada
NexStar 8SE Canada I have a feeling it's something technical that I'm missing, but I'm not sure how obvious it is with two 'professional' firms not finding it. I'd really appreciate any help or insight that you can offer.0 -
Will critical error in wordpress for memory limit affect seo rankings?
will critical error in wordpress to increase memory limit affect seo rankings?
Intermediate & Advanced SEO | | gamstopbet0 -
Best SEO practice for multiple languages in website
HI, We would like to include multiple languages for our global website. What's the best practice to gain from UI and SEO too. Can we have auto language choosing website as per browsing location? Or dedicated pages for important languages like www.website.com/de for German. If we go for latter, how about when users browsing beside language page as they will be usually in English
Intermediate & Advanced SEO | | vtmoz0 -
Ranking way worse than competitor even with better SEO metrics
Hello Moz Helpsters! I write you since I feel I'm missing something BIG and I'm sure that with all your experience you can find easily what's wrong. Here is my situation: We rank pretty bad on several KW and our competitor does well. BUT:
Intermediate & Advanced SEO | | marc_steen
- our pages are graded higher
- our pages load faster
- our pages have more more links
- our pages have more popularity I feel there is something BIG I'm missing but I can't get to it. Can you have a look and see if you find any BIG issue we could have missed? Here are two pages for a good comparison. Both are ranking on "medecin generaliste paris" (translation: "general practitioner paris"):
- our page ranking #90: https://www.keldoc.com/medecin-generaliste/paris
- our competitor ranking #11: https://www.doctolib.fr/medecin-generaliste/paris Any help on this is veeeeryyy welcome 🙂0 -
I need help!
Please select best theme for me, from the below themes. I want to create printing website. I select these themes after long research. http://us-themes.com/demo/?theme=ImprezaWP http://themeforest.net/item/salbii-responsive-multipurpose-wordpress-theme/full_screen_preview/6265876 http://themeforest.net/item/codeus-multipurpose-responsive-wordpress-theme/full_screen_preview/6906054
Intermediate & Advanced SEO | | AlexanderWhite0 -
Frames and SEO
In the old days frames were a problem because they could end up being orphaned pages that get indexed and appear in the SERPS but had to navigation so they were useless. Are frames still a problem with Google and if so what are the suggested solutions?
Intermediate & Advanced SEO | | siteoptimized0 -
What is the best way to rank well in two countries simultaneously with only one CCTLD
I have a .co.nz website and would like to rank on .com.au without setting up a new country specific website for .com.au. What is the best way to do this ?
Intermediate & Advanced SEO | | SteveK640 -
New server update + wrong robots.txt = lost SERP rankings
Over the weekend, we updated our store to a new server. Before the switch, we had a robots.txt file on the new server that disallowed its contents from being indexed (we didn't want duplicate pages from both old and new servers). When we finally made the switch, we somehow forgot to remove that robots.txt file, so the new pages weren't indexed. We quickly put our good robots.txt in place, and we submitted a request for a re-crawl of the site. The problem is that many of our search rankings have changed. We were ranking #2 for some keywords, and now we're not showing up at all. Is there anything we can do? Google Webmaster Tools says that the next crawl could take up to weeks! Any suggestions will be much appreciated.
Intermediate & Advanced SEO | | 9Studios0