Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it best practice to have a canonical tags on all pages
-
The website I'm working on has no canonical tags. There is duplicate content so rel=canonicals need adding to certain pages but is it best practice to have a tag on every page ?
-
ColesNathan,
Have you seen what Google has to say about canonicals? https://support.google.com/webmasters/answer/139066?hl=en
You might find it helpful. They list reasons why you might want to use a canonical tag including those identified above and a few others, for example, for letting Google know your priorities when it comes to crawl budget and SERP display.
Canonicals can also help undermine plagiarism. If scrapers leave your self-referencing canonical intact, it will tell Google you are the originator of that content and consolidate link signals into your URL.
-
Correct, I would usually advise adding in a self-referencing canonical tag to make it easier for audits and search engines to understand what the actual content is on the page.
-
Hi, thanks for getting back to me. Ok so you don't need a canonical on every page unless its required.
However, for tracking purposes it is good practice to have one set up on all pages?
Have I got that right ?
Nathan
-
Hi there!
It is a best practice as long as you have a CMS or any system that allows you to control them. In the case of Wordpress with YOAST it is pretty easy to set up.
Why would you want a canonical on every page? This is useful when you have different campaigns and you use url parameters for tracking (the common _utm from Google analytics), and that is correctly taken care of with wordpress+YOAST.If you see that you dont need canonicals on any page, then dont use it. Just be sure that when generating parameters o duplicate content, there is a canonical.
Hope i´ve helped.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having alot of pages with noindex and nofollow tags affect rankings?
We are an e-commerce marketplace at for alternative fashion and home decor. We have over 1000+ stores on the marketplace. Early this year, we switched the website from HTTP to HTTPS in March 2018 and also added noindex and nofollow tags to the store about page and store policies (mostly boilerplate content) Our traffic dropped by 45% and we have since not recovered. We have done I am wondering could these tags be affecting our rankings?
Intermediate & Advanced SEO | | JimJ1 -
URL Structure & Best Practice when Facing 4+ Sub-levels
Hi. I've spent the last day fiddling with the setup of a new URL structure for a site, and I can't "pull the trigger" on it. Example: - domain.com/games/type-of-game/provider-name/name-of-game/ Specific example: - arcade.com/games/pinball/deckerballs/starshooter2k/ The example is a good description of the content that I have to organize. The aim is to a) define url structure, b) facilitate good ux, **c) **create a good starting point for content marketing and SEO, avoiding multiple / stuffing keywords in urls'. The problem? Not all providers have the same type of game. Meaning, that once I get past the /type-of-game/, I must write a new category / page / content for /provider-name/. No matter how I switch the different "sub-levels" around in the url, at one point, the provider-name doesn't fit as its in need of new content, multiple times. The solution? I can skip "provider-name". The caveat though is that I lose out on ranking for provider keywords as I don't have a cornerstone content page for them. Question: Using the URL structure as outlined above in WordPress, would you A) go with "Pages", or B) use "Posts"
Intermediate & Advanced SEO | | Dan-Louis0 -
Landing pages for paid traffic and the use of noindex vs canonical
A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?
Intermediate & Advanced SEO | | ostesmorbrod0 -
What are best page titles for sub-folders or sub-directories? Same as website?
Hi all, We always mention "brand & keyword" in every page title along with topic in the website, like "Topic | vertigo tiles". Let's say there is a sub-directory with hundreds of pages...what will be the best page title practice in mentioning "brand & keyword" across all pages of sub-directory to benefit in-terms if SEO? Can we add "vertigo tiles" to all pages of sub-directory? Or we must not give same phrase? Thanks,
Intermediate & Advanced SEO | | vtmoz0 -
Should I be using meta robots tags on thank you pages with little content?
I'm working on a website with hundreds of thank you pages, does it make sense to no follow, no index these pages since there's little content on them? I'm thinking this should save me some crawl budget overall but is there any risk in cutting out the internal links found on the thank you pages? (These are only standard site-wide footer and navigation links.) Thanks!
Intermediate & Advanced SEO | | GSO0 -
Membership/subscriber (/customer) only content and SEO best practice
Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Best practice for retiring old product pages
We’re a software company. Would someone be able to help me with a basic process for retiring old product pages and re-directing the SEO value to new pages. We are retiring some old products to focus on new products. The new software has much similar functionality to the old software, but has more features. How can we ensure that the new pages get the best start in life? Also, what is the best way of doing this for users? Our plan currently is to: Leave the old pages up initially with a message to the user that the old software has been retired. There will also be a message explaining that the user might be interested in one of our new products and a link to the new pages. When traffic to these pages reduces, then we will delete these pages and re-direct them to the homepage. Has anyone got any recommendations for how we could approach this differently? One idea that I’m considering is to immediately re-direct the old product pages to the new pages. I was wondering if we could then provide a message to the user explaining that the old product has been retired but that the new improved product is available. I’d also be interested in pointing the re-directs to the new product pages that are most relevant rather than the homepage, so that they get the value of the old links. I’ve found in the past that old retirement pages for products can outrank the new pages as until you 301 them then all the links and authority flow to these pages. Any help would be very much appreciated 🙂
Intermediate & Advanced SEO | | RG_SEO0 -
How does a canonical work and is it necessary to also have a no index, follow tag in place?
Across our site, we have canonical tags in place for URLs that contain duplicate content and for URLs without a trailing slash since we are using URLs WITH a trailing slash for all URLs across our site. We also recently added a no index, follow tag to all non-canonical URLs since we noticed a high number of duplicate content URLs in Google Webmaster Tools. The first part of my question is: How does a canonical work? Does the robot read the canonical and immediately go to the canonical URL or does it continue to read past the canonical tag and get to the no index, follow tag if there is one present? The second part of my question is: Is it necessary to have both a canonical tag and no index, follow tag in place? Or should the canonical tag be sufficient to avoid duplicate content? And lastly, if both a canonical tag and no index, follow tag are in place, should they be in a specific order? Canonical tag first then no index, follow tag second or no index, follow tag first then canonical tag second? I would appreciate any insight you can give. Thank you!
Intermediate & Advanced SEO | | kbbseo0