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  4. Schema markup concerning category pages on an ecommerce site

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Schema markup concerning category pages on an ecommerce site

Intermediate & Advanced SEO
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  • LesleyPaone
    LesleyPaone last edited by Jun 15, 2017, 12:04 AM

    We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage  The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product

    The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.

    1 Reply Last reply Reply Quote 2
    • SkunkworksCreativeGroup
      SkunkworksCreativeGroup Subscriber last edited by May 31, 2019, 5:14 PM May 31, 2019, 3:54 PM

      Here's what I came up with: Validator Result.

      Note that there's no guarantee this will pass muster with Google since they've said that the Product schema is for use on "a product page that describes a single product"

      Here's an official response.

      1 Reply Last reply Reply Quote 1
      • topic:timeago_earlier,6 months
      • Madstrategist
        Madstrategist Subscriber last edited by Dec 11, 2018, 1:26 PM Dec 11, 2018, 1:26 PM

        Are there any official decisions? I'm also considering adding schema markup to category pages. After running a competitor analysis I noticed this is something that I nor my competitor have in practice. So, I figured this will help my ranking for category pages. However, our product lists are frequently updated. So, would it be best if I went with https://schema.org/ItemPage, and if I went with https://schema.org/Product would I have to update the schema when there are changes in the product list.

        1 Reply Last reply Reply Quote 1
        • topic:timeago_earlier,3 months
        • Chris_CBCAds
          Chris_CBCAds Subscriber last edited by Sep 17, 2018, 5:04 PM Sep 17, 2018, 5:04 PM

          Which did you end up going with?

          1 Reply Last reply Reply Quote 0
          • topic:timeago_earlier,about a year
          • LesleyPaone
            LesleyPaone @LoganRay last edited by Jun 15, 2017, 1:37 PM Jun 15, 2017, 1:37 PM

            The load time is not an issue really since it is just text data and only about 20 products. We have a nifty setup actually, we use Algolia to display the products on the category page, we are just making a double call to Algolia before the page render and taking their json array and modifying it into what is needed.

            If you run this page through the Structured data testing tool, https://www.ebay.com/b/Fine-Jewelry/4196/bn_2408477  this is what one of us is proposing. See how the tool does not break each into a product node.

            At the other time this is a page that the other is proposing,  https://www.apple.com/shop/mac/mac-accessories  It breaks the products into nodes. (albeit there are errors that can be fixed with the pricing)

            I think this better illustrates the issue.

            1 Reply Last reply Reply Quote 2
            • Roman-Delcarmen
              Roman-Delcarmen @LoganRay last edited by Jun 15, 2017, 12:15 PM Jun 15, 2017, 12:15 PM

              Logan when I grow up I want to be like you... jejeje is a joke but as, I see you are very active member of the community and always your answers are clear and concise.

              Good for you

              1 Reply Last reply Reply Quote 1
              • LoganRay
                LoganRay last edited by Jun 15, 2017, 8:53 AM Jun 15, 2017, 8:53 AM

                Hi there,

                I haven't heard of using product markup on category pages until reading your question. It's a good idea and while researching I came across this other thread from a couple years ago: https://moz.com/community/q/google-rich-snippets-in-e-commerce-category-pages

                My main concern is that most ecomm category pages have a lot of products showing by default, and if you've got a snippet of JSON+LD for each of those, you're going to hurt your page speeds. Just something to be mindful of and monitor if you do decide to go this route.

                Roman-Delcarmen LesleyPaone 2 Replies Last reply Jun 15, 2017, 1:37 PM Reply Quote 3
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