Where does Movie Theater schema markup code live?
-
What I am trying to accomplishI want what AMC has. When searching google for a movie at AMC near me, Google loads the movie times right onto the top of the first page. When you click the movie time it links to a pop up window that gives you the option to purchase from MovieTickets.com, Fandango or AMC.com.Info about my theaterMy theater hosts theater info and movie time info on their website. Once you click the time you want it takes you to a third party ticket fulfillment site via sub domain that I have little control over. Currently Fandango tickets show up in Google like AMCs but the option to buy on my theater site does not.Questions
- Generally, how do I accomplish this?
- Does the schema code get implemented on the third party ticket purchasing site or on my site?
- How can I ensure that the Google pop-up occurs so that users have a choice to purchase via Fandango or on my theaters website?
-
I'm not sure about the 3rd request but for the first one I would suggest you implement the schema via a json script on the pages that has the information about what is showing. The json for each movie would look something like:
from: https://schema.org/MovieTheater
I would also suggest using this testing tool to check if what you implemented is working: https://search.google.com/structured-data/testing-tool
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
404 or 410 status code after deleting a real estate listing
Hi there, We manage a website which generates an overview and detailpages of listings for several real estate agents. When these listings have been sold, they are removed from the overview and pages. These listings appear as not found in the crawl error overview in Google Search Console. These pages appear as 404's, would changing this to 410's solve this problem? And if not, what fix could take care of this problem?
Intermediate & Advanced SEO | | MartijntenCaat0 -
Can you apply schema to a newsletter signup link?
I was curious if it is possible to markup a newsletter signup link for a client. If yes, what schema property should I use? https://schema.org/Action?
Intermediate & Advanced SEO | | RosemaryB0 -
How should I setup schema.org for ecommerce site?
I understand how to do products, what I am more curious about is the organization schema. Is it worth it to set it up as an ecommerce business? I would have to set it up on the About Us page for the site, does it matter to Google that it is not located on the homepage?
Intermediate & Advanced SEO | | EcommerceSite0 -
Schema question
Hi all, We have two Trustpilot schemas (Local Business) on our web pages ( One on desktop / one on mobile) but we are finding that it is not updating the number of reviews in the search results. When using the tool : https://developers.google.com/structured-data/testing-tool/ , the test results are coming back ok. I have two ideas as to why it may not be working; 1) The duplication of the schema code is causing issues 2) We had to change the html code for all of our 50+ backend pages using a search&replace WordPress plugin to save a vast amount of time. Maybe this is plugin related? The fact that the google testing tool gives back positive results adds to the confusion. I test both of the theorised issues to see if it provides a fixes. Can anyone shed some further light on this issue? Is there something obvious I am missing? All responses are greatly appreciated! Thanks, Tom p.s. Example Page: https://www.allcleartravel.co.uk/asthma-travel-insurance/
Intermediate & Advanced SEO | | AllClearMarketing0 -
GWT does not play nice with 410 status code approach to expire content? Use 301s?
We have been diligently managing our index size in Google for our sites and are returning a 410 status code for pages that we no longer consider "up-to-date" but still carry value for users to access to have Google remove them from our index to keep it lean. However we have been receiving GWT warning across sites because of the 410 status codes Google is encountering which makes us nervous that Google could interpret this approach as a lack of quality of our site. Does anyone have a view if the 410 approach is the right approach for the given example or if we should consider maybe simply using 301s or another status code to keep our GWT errors clean? Further notes there is hardly ever any link juice being sent to those pages so it is not like we are missing out on that the pages for which we return 410 are also marked as noindex and nofollow
Intermediate & Advanced SEO | | petersocapro0 -
Importance of Unique Content Location in Source Code
How much does Google value placement of unique content in the source code vs where it is visually displayed? I have a case where my unqiue content visually displays high on page for the user, but in the source code the unique quality content is below duplicate type content that appear across many other domains (think e-commerce category thumbs on left side of screen and 80% right side of screen unique stuff). I have the impression I am at a disadvantage because these pages have the unique / quality content lower in source code. Any thoughts on this?
Intermediate & Advanced SEO | | khi50 -
A good review schema markup tutorial?
Howdy Moz, Still kind lost of review markup and the best way to get it implemented into a Wordpress site. Any suggestions on a good tutorial that walks you through the process?
Intermediate & Advanced SEO | | AaronHenry0 -
Schema.org on Youtube iframe embed?
So I've tried scouring the internet on the proper way to markup youtube videos. I know there's the VideoObject propery but that seems to be more made for the old school embed code that looks like this: <embed width="100%" id="video-player-flash" height="100%" type="application/x-shockwave-flash" src="http://s.ytimg.com/yt/swfbin/watch_as3-vflpp9opi.swf" allowscriptaccess="always" allowfullscreen="true" bgcolor="#000000" flashvars="el=embedded&fexp=904001%2C914057%2C918000%2C910206%2C907217%2C907335%2C921602%2C919306%2C922600%2C919316%2C920704%2C912804%2C913542%2C919324%2C912706&is_html5_mobile_device=false&tabsb=1&hl=en_US&eurl=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video&iurl=http%3A%2F%2Fi4.ytimg.com%2Fvi%2Fgk1aD9UCKYA%2Fhqdefault.jpg&tspto=12000&probably_logged_in=1&tsp_buffer=10&video_id=gk1aD9UCKYA&tsp_dvrloop=50&sendtmp=1&enablejsapi=1&sk=WZy3rFIXzzhTB_BpmE1p1tTsbxMib1vIC&rel=1&playlist_module=http%3A%2F%2Fs.ytimg.com%2Fyt%2Fswfbin%2Fplaylist_module-vfl3lol2H.swf&jsapicallback=ytPlayerOnYouTubePlayerReady&playerapiid=player1&framer=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video"> Do I need to use that code or is it possible to mark it up using just the clean iframe src that youtube provides now?
Intermediate & Advanced SEO | | SirSud0