Switch domain's CRYPTO focus to B2B
-
Hi everyone!
I have my tough question, hope you'll help with your recommendations!
I have a domain for blockchain company (DA 38, 590 linking domains), which started as an ICO project, but rapidly grew to a recognized B2B company with a few B2B clients. What we want is to attract more B2B prospects via Google Search, but the problem is when our prospects google our brand name (which also happens to be our domain, so this domain must be kept) they see mainly ico/crypto SERPs (as the result of ICO ad campaigns, online publicity etc). And they get prejudice towards us and don't trust us in the first place. What we already managed to do is to add some B2B news and links in 1-10 SERPs for our brand name, but still old ones (crypto related don't go so fast). Our management wants our prospects to be able to clearly see the difference between the current company domain (which must be remade to B2B focus only) and the new domain (our token-oriented, since our product is on blockchain). Question: is it possible to do such differentiation in the eyes of Google (and thus our prospects)? if yes, what is the best way to do that? 2 separate domains, not linking to each other or any other way?
Do you have any other ideas? -
Thank you for your suggestion! The thing is last year Google has blocked all advertisers who ran cryptocurrency/ico-related ads (and us too), so we have no opportunity to run PPC ads for our brand name. Luckily, no competitors run 'bad' ads targeting our brand name as well.
I guess it's really the 2nd option that's realistic for us - to push the first query-space to look cleaner. Again thanks for your helpful ideas! -
What you're fighting here is the nature of the query-space, unfortunately. It sounds like you have had success combating the negativity of the query-space in terms of Google's organic results, but not in terms of Google's PPC ads (Google Ads)
Have you thought about entering that query-space as a paid advertiser as well? If for no other reason than to clear it up. If the ads are mostly spammy types of ads which would cause users to mis-trust them and you have better content, I can only guess that bidding on the same terms, your CPC (Cost Per Click) should actually be lower as long as the content is relevant. Happily I would assume that most people into Crypto would probably run ad-blockers anyway so that might also play in your favour there
If you want your two sites sitting and living in two different query-spaces, two separate domains and two separate brands would achieve that. Otherwise, even with a separate domain, it will just enter the first query-space which you have identified as contaminated. You'd need to also do completely different keyword research and angle it around terms which, when you check their query-spaces, you're happy that (overall) they don't look too spammy and polluted
Another option is to really push the first query-space to look cleaner. If you could achieve large, confident, trustworthy-looking knowledge-graph entries (like where brand boxes pop out on the side of the SERPs) and continue to clean up the organic results (maybe post newsworthy articles on known and respected news sites, trying to get those in the top-10 to) then the contaminating ads would have less of a presence and thereby, whilst still being annoying - impact you less financially
There are lots of options. I tried to understand the question, if I've made wrong assumptions here let me know...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The brand drop down doesn't seem to be appearing for any brands in google.com.hk. Is it something which needs to be set up and registered, or automatically rolled out by Google?
In google.com.hk SERPs the brand drop down doesn't seem to be appearing for any brands. Is it something which needs to be set up and registered, or automatically rolled out by Google? And if so is Google just slow rolling out in this part of the world? Thanks
Branding | | seanfhutchinson0 -
Yahoo Newspaper Consortium... What can my local newspaper offer me that Yahoo Ads won't?
Hi Everyone 🙂 I was recently approached by the Vancouver Sun and the Province (our major newspapers in BC), and they said they had an "exclusive partnership" with Yahoo. I can't seem to find much information on it... what is the "Yahoo Newspaper Consortium" and is there any benefit for me going with what the newspapers offer rather than doing our own thing with Yahoo Ads? Any resources or info is appreciated 🙂
Branding | | jhinchcliffe0 -
International domain query
my client is a financial services company with some ccTLDs for brand name but does not own the .com eg: brandname.ch, brandname.ro etc we need to launch a brand UK site plus a global site. should we go for another name on the .com: brandname_financial.com_, and: brandname_financial.ch_, brandname_financial.ro_ etc or could we go for instead brandname.uk.com and brandname.eu.com? i'm worried the owner of brandname.com will build a site and out rank us.....however the alternative is a longer url but owning the .com hope that makes sense and any advice would be gladly received! Many thanks
Branding | | bisibee10 -
Which Domain Name to Choose
A non-profit I run owns two domains - ChristianSimplicity.com and SimpleLivingWithGod.com. I have just started producing content under ChristianSimplicity. These are long-term projects and we have resources to commit to them. They do not need an economic return and that is not going to be sought. Ultimately I want the sites to rank high on the key words like - Simple Living Living a Simple Life Living Well The Good Life Christian Lifestyle Christian Simple Living I have a two part question. . . I'll ask the first part now. The second may be irrelevant depending on the first answer. **Which domain name of the two is best to start out the site? ** We already have some content on the first site, but are early enough in the process that it isn't a big deal for us to switch and I don't think we will lose too much with respect to rankings. Will the second domain name partial match on key word phrase help significantly more in ranking for the harder term Simple Living? I already rank 14 for Christian Simple Living - and I'm willing for that to drop to have the longer term goal of ranking higher on Simple Living. Thanks.
Branding | | WithGodInc0 -
Sorting out a proper domain - changing from .org
I have a client with a business.... normal business and he has a .org address. .com and .co.uk are taken buy sites trying to sell those for £100000 each. So.... What would you do... Original - mybusinessname.org OR my-business-name.co.uk mybusinessname.uk.com mybusinessnameuk.com You get the point... Suggestions greatly received on what to recommend to the client...
Branding | | JohnW-UK0 -
It's been 2 Months and Google STILL shows my Old URL, why? (help please)
First i just want to say the 301s, change of address and nearly all outer links are changed to the new url since early september. Let me give you an example... Query: Custom Sweatbands Ranking URL: www.stbands.com/custom-sweatbands/ **Correct URL that it is 301'd to for over 2 months now: **www.customonit.com/custom-sweatbands/ More... new sitemap has been submitted since the beginning. The old website www.stbands.com doesn't even exist anymore, in fact at the beginning of this month I got pretty angry and blocked search engines via the robots txt for the old domain. Any way I can get Google to catch on? Thanks in advance!
Branding | | Hyrule1 -
Domain Name Value?
Hi, I am going to start a new website What I want to know is: www. keyword1 and keyword2 . com If I buy www. keyword1and . com And I put /keyword2 will this get any value? Or is it better to find a shorter more branded domain name.. rather than chasing for value from Google.
Branding | | mosaicpro0 -
How To Remove Unwanted Search Query from 'Related Searches'
Currently, when I run a search for my company's website, one of the listings in my
Branding | | NiallSmith
"searches related to <my search="" query="">" is:</my> <my company="">scam</my> Does anyone know how to change the queries that appear in the 'related searches' section of the search results page?0